Did you hear about the huge influx of tourists that flocked to the Greek Island of Milos to catch a glimpse of the strikingly huge white cliffs themselves?    

Travel influencers are the key to your Summer campaign in 2024

And we have just the results to prove it 👀                                         

With Summer vacation knocking on the door, it’s a key time to cash-in on the holiday shopping taking place globally.               

Exotic locations and even underrated hidden gem holiday resorts can become hotspots for tourism all thanks to top travel influencers on Instagram!      

Having a travel influencer or multiple travel content creators in this niche as the face of your campaign is the perfect solution to draw attention and buzz to your brand or product.    

According to Travel Research Online :

Influencer content on social media has inspired travellers to visit new destinations, with 86% of people growing interested in travelling to a specific destination after seeing its images in their feeds. 

But the niche can be saturated, with so many posting their holiday snaps and beachwear brand deals.

Often it can be hard to cut through the noise and decide which top micro influencers for travel are the best fit for your campaign…

Does your campaign need brand awareness?

Do you want to focus on increasing sales through clicks?

Or maybe you want to see the highest volume of engagement – where Instagram content creators have highly engaged audiences who are likely to interact with sponsored posts?     

Micro travel influencers on Instagram have the potential to deliver on all of these…

As long as you know where to look and what metrics to analyse! 

That’s where this handy list comes in to save you the time and trouble of conducting your own search! (yay!) 

Birer Boyalı Kuştuk Biz are one of the family travel micro influencers producing travel content surrounding campervan life.                        

With a following of 10.4K users, making him the smallest micro influencer to be featured in this ranking.

Key Influencer Stats

-> 4.22% engagement rate 

-> 7.4K average reels play

-> 81.26% audience authenticity score               

The family are based in Istanbul, Turkey with a 91.45% Turkey audience location by country to match.

 Travel, Tourism and Aviation is the highest scoring category for audience interest affinity for this influencer travel account, boasting a percentage of 56.35%.    

Julio is one of the best travel influencers producing high quality reels which predominantly showcase stunning Italian coastlines and beaches.

He has an audience of 11.3K followers, which classifies him as a smaller micro influencer.       

Key Influencer Stats

-> 6.03% engagement rate  

-> 44K average reels play

-> 74.02% audience authenticity score   

Travel, Tourism and Aviation falls into second place in the list of niches for audience interest affinity at 29.2%.   

When he is not travelling and shooting gorgeous drone shots, he’s focusing on his endeavours in international business.

Vincenzo is one of the many talented travel micro influencers based in Italy    

He has a following of 11.4K, marking him a recent graduate from having nano influencer status (below 10K followers).

Key Influencer Stats

-> 14.97% engagement rate

-> 8.5K average reels play

-> 85.87% audience authenticity score

Vincenzo’s Instagram content may seem particularly polished, and that is because his passion includes photography in his spare time besides travelling.

As well as visiting far off shores of countries like Japan and Brazil, this Instagram content creator is keen on capturing the wonderful and rich sights that his own country of Italy has to offer.

 Etienne is a Paris influencer and micro influencer creator posting sunny and tropical snaps from his travels.   

His current following stands at 11.5K, remaining as a relatively small micro influencer.

Key Influencer Stats

-> 8.14% engagement rate

-> 20K average reels play

-> 90.19% audience authenticity score

This Instagram content creator also has a luxury travel luxury travel blog, offering the best tips and insights into spots like Holbox Island and Bacalar.

Jade is a young Instagram influencer from São Paulo, Brazil creating personal travel content from around the world.       

She has an audience of 11.6K followers, and posts fashion looks from various locations.        

Key Influencer Stats

-> 6.7% engagement rate

-> 6.9K average reels play

-> 68.49% audience authenticity score

She has a strong female following of 90.09% in comparison to the male percentage of just 9.1%.

Brian Costa is one of many travel influencers from Dubai who boasts some great influencer stats and impressive travel feats.      

With 11.7K followers, he has a lower level of followers for a micro influencer, however his overall stats show his audience is highly engaged and valuable.       

Key Influencer Stats

-> 109.98% engagement rate

-> 5.2K average reels play

-> 81.59% audience authenticity score

He is a full-time traveller, and has partnered with small businesses like Great I Am.

He is also considered a Thailand influencer, having travelled to Bangkok to take in its unique magic and style.  

Francisco is an Instagram influencer sharing travel content to his highly dedicated audience who have an interest affinity of over half (56.07%) for Travel, Tourism and Aviation.

He is followed by 12K, and has visited travel hotspots such as the Greek island of Milos, Greece – known for having a heavy increase in tourism due to influencers.    

Key Influencer Stats

-> 4.59% engagement rate

-> 3.3K average reels play

-> 86.6% audience authenticity score

Erin is an eco friendly travel influencer from Ontario, Canada who is trying to encourage travel in a more greener, and sustainable way.      

Her audience right now stands at 12.3K, but her audience is incredibly tuned into the content she produces, demonstrated in her amazing engagement rate.

Key Influencer Stats

-> 1501.38% engagement rate

-> 13K average reels play

-> 79.64% audience authenticity score

She also has a luxury travel blog called ‘Pina Travels,’ sharing comprehensive travel guides and listicles in conjunction with her travel podcast.

Haktan is one of the German travel micro influencers creating exciting travel content in the form of fast-paced and fun Instagram Reels.

His current following stands at 13K, who have a 50.85% top audience interest affinity with Travel, Tourism and Aviation.

Key Influencer Stats

-> 5.8% engagement rate

-> 20K average reels play

-> 79.68% audience authenticity score

He also has a huge TikTok following of more than 200K – another audience that is available to further tap into.

Countries he mostly visits and features on his Instagram page include Asian countries like South Korea and Thailand – classifying him as a Thailand influencer.

Kathy is an adventurous outdoor explorer and Instagram content creator hailing from Vancouver, Canada.

She is currently followed by 14.4K, building a steady audience of wanderlust spirits who enjoy travel that is free and wild.

Key Influencer Stats

-> 12.12% engagement rate

-> 5.6K average reels play

-> 81.32% audience authenticity score

This travel instagrammer produces content that is best suited for audiences looking for camping and hiking hacks and equipment recommendations.

Her audience has a strong affinity for Travel, Tourism and Aviation, scoring over 56.15% for this category.

 Livio is a travel influencer and CEO of photography and videography services at NB2 Studios.          

He is also the founder of Around heart, which allows his audience to experience his travel emotions.

For him, travelling means continually seeking the beautiful sensation of freedom.  

His current following stands at 14.4K, and as an Italian influencer from Olbia most of his audience can be found in Italy also (62.21%)    

Key Influencer Stats

-> 4.58% engagement rate

-> 5.4K average reels play

-> 70.67% audience authenticity score

Moustafa is one of the top travel influencers in our ranking who is also a founder and co-founder.         

Owning his own watch and clothing businesses, travelling comes as another passion for this creator, as he showcases beautiful tropical locations often featuring his significant other.

His current following stands at 14.4K, and his primary audience location is Egypt at 93.15%.

Key Influencer Stats

-> 5.45% engagement rate

-> 77K average reels play

-> 70.65% audience authenticity score

 One of his favourite travel destinations includes the exotic province of Indonesia, Bali, certifying this creator as a quality Bali influencer.          

Tiwara is a travel instagrammer who has visited 16 countries and counting, documenting his adventures with positive vibes and an inspirational approach.

His current following stands at 14.6K, and his account has recently seen a 10% increase boost in followers as of publishing.

Key Influencer Stats

-> 37.85% engagement rate

-> 31K average reels play

-> 84.98% audience authenticity score

The content of this travel influencer is humorous and light-hearted, and is sure to be a natural integration for a brand partnership.

Savannah is a travel influencer who labels herself as an ‘travel and experience tipster.’

She is currently an expat in rural South Korea, and previously lived in Germany for one year. 

Being a micro influencer who has a following of 14.8K, she creates niche content for her condensed but highly loyal audience particularly around Korean and Asian travel.     

Key Influencer Stats

-> 1911.56% engagement rate

-> 191K average reels play

-> 68.85% audience authenticity score            

With such a high engagement rate, it could be a result of the nature of her Instagram Reels, providing recommendations and advice for hidden gem spots and freebies.

She has a small YouTube channel on top of her successful Instagram page, and also posts about K-pop.       

Yani is an Instagram influencer posting travel content and reviews to his account.    

He has an audience of 15K, and mostly posts Italian travel content.

Key Influencer Stats

-> 54.69% engagement rate

-> 40K average reels play

-> 87.68% audience authenticity score  

His content is very light-hearted and humorous, and makes for a fun collaboration partner.

He also has a travel YouTube channel which he shares with his partner, and is a Wedding photographer when not posting to socials.

The Travel Bug is an Instagram content creator based in Dehradun, India.

His current following stands at 15K, and his content takes a unique angle on travel as he explores various destinations with his motorbike at his side.

Key Influencer Stats

-> 43.34% engagement rate

-> 75K average reels play

-> 81.06% audience authenticity score

Road-tripping and camping, the adventurous sense shines through his Instagram Reels, posting breathtaking views and underrated travel locations.     

His audience has a high interest affinity for Travel, Tourism and Aviation at 53.32%, but this audience’s most popular niche is Camera and Photography (60.53%).

Michalis is a travel instagrammer who mainly posts Greece travel content, being from the sunny Mediterranean country himself.

His current following stands at 15K, and he also produces content around lifestyle while showing off his photography skills.

Key Influencer Stats

-> 12.49% engagement rate            

-> 7.1K average reels play

-> 85.88% audience authenticity score

This content creator also has an almost exact 50/50 split of gender in his audience, with a female following of 46.35% and a male following of 53.65%.  

Ibrahim is a travel influencer and photographer hailing from Marrakesh.

He posts content around backpacking travel, and is followed by 15K as of the article’s publishing date.                                 

Key Influencer Stats

-> 3.65% engagement rate

-> 3.2K average reels play

-> 82.25% audience authenticity score     

He posts vlog content to his Instagram Reels, taking his audience to the heart of the destination with his narrative style content and cinematic shots.

His followers have a high interest affinity with Travel, Tourism and Aviation, scoring (61.84%).       

María is an Instagram influencer producing high quality travel content which showcases a range of outfits.   

She currently has a following of 16K, who are able to get SHEIN discount codes due to her affiliate partnership.                                         

Key Influencer Stats

-> 13.29% engagement rate

-> 9.2K average reels play

-> 81.9% audience authenticity score               

Her passions also include art, and her Instagram page has a paid post performance of 119.13%.                      

Her travel account has had a recent 10% followers increase at the time of publishing.

Steph and Clint are a couple of travel influencers posting their experiences on Instagram for their audience of 16.5K.

From Amsterdam, The Netherlands, the dutch-based duo provide their followers with travel ideas and tips.     

Key Influencer Stats

-> 9.69% engagement rate

-> 57K average reels play

-> 84.59% audience authenticity score          

One of their most popular series is their collection of Instagram Reels called ‘Come with us to…Amsterdam,’ where the pair give Amsterdam travel spot location recommendations.    

Gustavo is a Instagram influencer with a travel account, posting naturally stunning pictures from his ventures in the outdoors.

His current following stands at 16.5K, of which 78.19% of these followers are female.

Key Influencer Stats

-> 6.12% engagement rate

-> 7.5K average reels play

-> 88.29% audience authenticity score

21.89% of his following are therefore male, and his overall audience interest affinity for Travel, Tourism and Aviation is a hugely significant 86.25%.       

Kultamaria is a Instagram content creator, labelling herself as a ‘risk and adventure blog.’

Her current following stands at 17.7K,  and she has visited +59 countries.

Key Influencer Stats

-> 7.84% engagement rate

-> 8.5K average reels play

-> 81.88% audience authenticity score   

This travel instagrammer gives away travel hacks through her beautifully composed content.    

Nikolett is a travel influencer posting picturesque beach shots and sunset snaps.

She has an audience of 18K followers, and is classed as a London influencer – the city she calls her home.

Key Influencer Stats

-> 13.63% engagement rate

-> 13K average reels play

-> 81.79% audience authenticity score   

Aside from producing travel content, she is a big fan of the gym – and loves travelling to experience an array of foreign dishes.   

Jesus is a Venezuelan Instagram influencer currently based in Warsaw, Poland. 

His audience is comprised of 18.6K followers at the time of publishing, marking him as a smaller micro influencer.      

Key Influencer Stats

-> 5.09% engagement rate  

-> 7.1K average reels play

-> 87.25% audience authenticity score

He is one of the few travel influencers who have visited more than 50 countries – demonstrating his expertise in providing travel tips and advice. 

Valentina is an Italian travel influencer living in South Africa, and produces content strolling through various sunny settings and hotels. 

Her current following stands at 19K, and her audience   

Key Influencer Stats

-> 4.97% engagement rate

-> 2.6K average reels play

-> 90.63% audience authenticity score

This travel Instagrammer is on an upward trajectory with a +5% like increase to accompany a sudden increase in followers.             

Valentina is an Instagram content creator to keep your eye on!     

DB is one of the Italian travel influencers on this ranking who also come from Milan.   

She has an audience of 20K, and posts gorgeous fashion shots in stunning holiday spots.

Key Influencer Stats

-> 4.85% engagement rate

-> 16K average reels play

-> 77.65% audience authenticity score

This travel Instagrammer has a predominantly female audience of 75.48%, and has worked with huge brands like Forever Unique.        

Shubham is a travel influencer from Delhi, India providing travel guides and money saving tips for the most economical vacations.                        

He is currently followed by 21.1K, and has a strong male following of 80.79% compared to a 19.21% female following.   

Key Influencer Stats

-> 9.32% engagement rate

-> 7.6K average reels play

-> 86.12% audience authenticity score

Shubham is also a travel vlogger, having gathered a YouTube audience of an impressive one million.       

Chaimae is a travel Instagram influencer, ballet teacher and Researcher in Oncology and Genetics!  

She is followed by 22K users, which is an average sized following for a micro influencer.       

Key Influencer Stats

-> 3.82% engagement rate

-> 18K average reels play

-> 72.22% audience authenticity score

Chaimae is part of a group of Instagram content creators who are founders – having created a travel and health platform.    

She is also a Tedxyouth speaker, giving her a voice of authority and expertise as an influencer.

Lisa is one of the few travel influencers on this list who hail from the UK.  

She has garnered an audience of 22.4K, of which a huge 80.12% identify as male and only 19.88% female followers.                                 

Key Influencer Stats

-> 10.29% engagement rate

-> 7.4K average reels play

-> 79.86% audience authenticity score

Her content surrounds hiking, with many of her posts displaying lush green fields and rocky mountains.   

She has also partnered with brands such as clothing line revolution race.   

Rey is a travel influencer based in Cancún, posting tropical blue content often centring around his scuba diving adventures.  

He has an audience of 26K, and the gender split is almost equal with a 55% male following to 45% female.     

Key Influencer Stats

-> 15.47% engagement rate   

-> 190K average reels play

-> 82.38% audience authenticity score

At the time of publishing, Rey’s following has seen a sharp +50% increase in followers, making his content current and desirable.         

Irvin is one of many of the travel influencers listed who have travelled to over 30 countries (himself having visited 42 countries!)    

His audience is comprised of 26.8K users, with a massive 81.05% of this following being female.

Key Influencer Stats

-> 5.59% engagement rate

-> 66K average reels play

-> 89.73% audience authenticity score

Irvin’s content consists of active and adventurous journeys, taking part in sports like go-kart races and biking.

He is also considered a Bali influencer, having recommended his followers to rent a motorcycle to travel and take in the scenes.             

Yasemin is one of the best travel influencers in Turkey, posting her nomadic caravan life while ‘living on the road.’ 

She has an audience of 27.4K, discovering new gems to show her audience while on her world travels.        

Key Influencer Stats

-> 4.05% engagement rate

-> 19K average reels play

-> 81.72% audience authenticity score

Her audience has an extremely strong affinity with Travel, Tourism and Aviation (scoring 72.48% interest,) and 80% of her audience are based in Turkey.   

Male followers are among the majority for Yasemin’s travel account, scoring 67.74%.

Constantin and Luminita are a travel couple hailing from Romania.    

They have a following of 27.4K, and their audience has high interest in Travel, Tourism and Aviation, scoring over half at 54.57%.        

Key Influencer Stats

-> 5.33% engagement rate

-> 26K average reels play

-> 83.27% audience authenticity score

Their content is playful and evokes a sense of wanderlust just through watching their picturesque Instagram Reels!      

 Stuart is one of the top travel influencers on Instagram whose content focuses on the pure beauty of Costa Rica.

His current following stands at 29.7K, marking him as a more highly followed micro influencer.       

Key Influencer Stats

-> 2.87% engagement rate

-> 172K average reels play

-> 83.77% audience authenticity score

His Instagram Reels show the top places for you to get to know in Costa Rica, but he also branches out with world travel too.  

He travels for a living, making brand partnerships a top priority that is likely to bring results.   

Cristiano is a journalist, and one of the best travel influencers hailing from the exotic Chile.

His current following stands at 33K, marking him as a more highly followed micro influencer.            

Key Influencer Stats

-> 4.39% engagement rate

-> 21K average reels play

-> 68.49% audience authenticity score

This travel influencer also has his own travel blog, providing his best travel tips and experiences.

He is also considered a Thailand influencer, having travelled to Bangkok to take in it’s unique magic and style.   

Angela and Paolo make it into the top 15 for the top micro influencers for travel in 2023.

A couple unit from Milan, Italy, this pair have garnered an audience of 34.6K posting about how to survive camping life with little money.     

Key Influencer Stats

-> 5.89% engagement rate

-> 27K average reels play

-> 95.45% audience authenticity score

They also have a travel YouTube channel which is followed by 60K!

Here, they make van life vlogs showing how to travel daily on just a 10€ per person budget!          

Carmen is one of the top micro influencers for travel, who not only photographs her extravagant trips but also writes about it (as well as Cantabria and gastronomy).   

Her following of 34.8K marks her as a significant figure in the travel influencer niche.    

Key Influencer Stats

-> 11.77% engagement rate

-> 176K average reels play

-> 81.12% audience authenticity score

A highlight of her content is her nutritional food rankings, recommending the best snacks and dishes mainly in her home country of Spain.

Maaria is not only one of the top travel influencers on Instagram, but also an architect, researcher and photographer.

She has an audience of 35.4K, and her top audience location is Pakistan (scoring 27.12%)   

Key Influencer Stats

-> 17.49% engagement rate

-> 33K average reels play

-> 71.99% audience authenticity score       

Her photography skills shine though on a platform like Instagram, which focuses on not only short-form video content like Instagram Reels…

But capturing still life that portrays the inherent humanity in travelling and meeting new people and taking in new sights.      

Bibiána is one of the top travel influencers who just missed out on a top ten spot – with an audience of 35.9K.

She is a self-branded ‘Adventure travel’ Slovakian girl currently residing in Dubai, UAE.      

Key Influencer Stats

-> 3.11% engagement rate

-> 33K average reels play

-> 72.22% audience authenticity score

Bibiána’s audience has a high audience interest affinity with Travel, Tourism and Aviation, with a percentage of 61.69%.                 

Alex and Emma are a duo of travel influencers who are a new family of three.

The couple have been exploring the world together for ten years already, and users are able to follow their globe trotting journey in a personal and fun manner.   

Being one of the top micro influencers for travel, their audience is bigger for their influencer type, having a following of 40.2K.

Key Influencer Stats

-> 14.77% engagement rate

-> 31K average reels play

-> 82.23% audience authenticity score

Their content is wholesome and family friendly, as well as informative – providing key travel tips to those who love backpacking travel.  

They’ve partnered with a range of brands, such as My Spain and Jackery UK – solar solutions for those who love to adventure.

Safvan is an Indian Instagram content creator producing adventurous content from his travels.

His current following stands at 41K, which highlights his authority in the space as one of the best travel influencers.                 

Key Influencer Stats

-> 33.84% engagement rate

-> 93K average reels play

-> 90.4% audience authenticity score  

His outdoor travel content is wild and received well, with his audience having a strong interest in Travel, Tourism and Aviation – (scoring a whopping 71.76%.)

Jodee is a Filipino travel influencer posting beachy shots from her tropical travels.

She is currently followed by 42K, who engage loyally with her wellness tips and luxury travel lifestyle.   

Key Influencer Stats

-> 275.38% engagement rate  

-> 12K average reels play

-> 73.31% audience authenticity score   

She has a highly female audience, scoring 70.53%, and her top audience location is the Philippines at 88.06%.                    

Ivana is one of the best travel influencers in our ranking, being a Paris influencer with class and a magnifique taste in fashion!     

Her current following stands at 44K, marking him as one of the top travel influencers found on this ranking.     

Ivana also posts high quality beauty content, where cosmetics are products she is passionate about promoting.

Key Influencer Stats

-> 9.21% engagement rate

-> 49K average reels play

-> 75.22% audience authenticity score

Her primary travel location is Greece, but she also showcases the top spots in Paris with flashy but elegant Instagram Reels.         

 Fernando is a Spanish travel influencer based in Barcelona.

His audience of 48K have propelled him to be one of the top micro influencers for travel, where his breathtaking photography stuns, capturing the highlights of his trips.

Key Influencer Stats

-> 4.09% engagement rate

-> 8.3K average reels play

-> 77.53% audience authenticity score

He has visited 37 countries and counting and his top audience location is India, scoring 20.69%.  

Eric and Sarah are not only travel influencers, but also travel photographers where their work and passion blend together seamlessly!  

His current following stands at 49K, marking him as one of the top travel influencers found on this ranking.  

Based in the UK, this duo produce Instagram Reels of a cinematic quality, enchanting their audience with the magical Japanese destinations they visit.

Key Influencer Stats

-> 114.3% engagement rate

-> 236K average reels play

-> 81.2% audience authenticity score

Giada and Lorenzo are another couple of top travel influencers on Instagram, who share their nomadic relationship with their following of 50K.

Key Influencer Stats

-> 3.45% engagement rate

-> 77K average reels play

-> 82.12% audience authenticity score

Their content is in Italian, thus having a strong Italy audience presence (89.91%.)

The pair are based in Piacenza, and post travel advice for predominantly central European countries. 

Leslie is one of the top travel influencers from Mexico City and is followed by 50K on her Instagram.

She is also classified as part of a group of luxury travel influencers, visiting some of the world’s top locations and greatest sights.

Key Influencer Stats

-> 5.12% engagement rate

-> 367K average reels play

-> 77.55% audience authenticity score

Her content very much focuses on the experiences, where her Instagram Reels will present direct ‘POV’ shots which bring her followers closer to the action.

Gabriele is a travel influencer on Instagram from Lithuania.

She grew up in Germany, and currently resides in Madrid, Spain, qualifying her as a well-travelled individual.

She has an audience of 50K, where users trust her honest opinions and inspirational travel posts.

Key Influencer Stats

-> 26.07% engagement rate

-> 173K average reels play

-> 77.11% audience authenticity score

Out of all her links to European countries, the majority of her audience is based in Spain, scoring 33.8%.

She also has a newsletter, and generously provides discounts, travel guides and more for her audience. 

Chai and Sunkist are a couple of travel influencers who help users to travel smarter with a 9 to 5.

Based in DC, the pair have a following of 50K and provide their audience with travel hacks.

A micro influencer with a higher following, his audience engage and respond to his travel content actively – with his paid post performance scoring 113.75%.

Key Influencer Stats

-> 100.99% engagement rate

-> 22K average reels play

-> 81.61% audience authenticity score

Their content also caters to foodies, posting delicious treats and restaurant recommendations.

This travel couple have worked with brands such as Fulfil Nutrition and Pack Up + Go travel.

Andre is a Filipino-American travel influencer hailing from Taipei.         

His current following stands at 50K, marking him as one of the top travel influencers found on this ranking.

A micro influencer with a higher following, his audience engage and respond to his travel content actively – with his paid post performance scoring 113.75%.

Key Influencer Stats

-> 6.96% engagement rate

-> 73K average reels play

->88.66% audience authenticity score

This is likely due to the adventurous nature of his hiking content, providing expertise and advice on the niche in a positive and upbeat way.     

A travel Instagrammer or travel TikTok content creator both bring endless value to your campaigns.         

The best travel influencers featured on this list bring exclusivity and a wild sense of adventure, as well as unique perspectives and insight.

Luxury Travel Influencers – what’s the difference?

Luxury travellers that are Instagram content creators bring a refined world of travel to audiences on social media.                  

And with this comes dedicated and influential content creation.

Over half of the global luxury travellers (55%) believe capturing social media content while away helps them enjoy a more meaningful experience.         

Luxury travel influencers can also have a blog which they can post to and promote on their various social media channels, increasing overall awareness of the new, hottest travel locations.       

As well as this,  just under 40% of global luxury travellers will place even more emphasis on social media when travelling in the coming year.