Creator to watch: Morgan Riddle

by Paul Boulet | Jan 15, 2026 | Influencer News

Ever heard of Morgan Riddle?

Sure, her boyfriend, Taylor Fritz, is smashing it in tennis, but today, we’re diving into Morgan’s story.

Why? Because Morgan is making waves in the influencer and tennis worlds.

👉 Her Instagram Reels get over 2.4M views!

👉 She has nearly 800K followers on social media.

👉 She partnered with Lottie NYC and Wimbledon!

👉 She became the “Most Famous Woman in Men’s Tennis

It’s clear: From collaborating with prestigious brands to starring in Netflix’s “Break Point,” Morgan Riddle is an influencer you need to keep your eyes on.

Ready to check out this week’s creator to watch?

Let’s roll. 👇

Who is Morgan Riddle?

A tennis player in white sportswear walks with a woman in a beige blazer holding a white woven bag, while another person in the background skims social media near their red Wilson bag.

Morgan Riddle Kimm was born on July 31, 1997, in Saint Paul, Minnesota. She grew up as the eldest of four siblings in a close-knit Midwestern family. Her mother, Heather Riddle, works as an executive at Minnesota Public Radio, while her father, Rob Kimm, has written books on fishing.

Morgan’s journey into the limelight began after college when she transitioned from real estate to the media and influencer space.

That’s right; she wasn’t always an influencer! 😱

After graduating from Wagner College in Staten Island, New York City in 2019 with a bachelor’s degree in English Literature, Morgan explored several career paths. She also spent time studying abroad at The American College of Greece during her college years.

Her diverse career includes stints at Food Network, Love Your Melon, Hollywire, and MuteSix before she fully embraced life as a social media influencer.

Beyond her professional roles, she’s also modelled professionally, adding another feather to her cap.

But what really sets Morgan apart is her mission to make tennis cool again. 🎾😎

With her engaging personality and authentic content, she’s captured the hearts of many, including her partner, Taylor Fritz, one of the top male tennis players in the world.

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Morgan met Taylor Fritz on the exclusive dating app Raya in early 2020, shortly after moving to Los Angeles during the COVID-19 pandemic. She began traveling with him on the ATP Tour in 2021, leaving her corporate job the following year to focus on content creation full-time.

Together, they form a dynamic duo, bringing a fresh, youthful energy to the sport. The couple currently lives in Miami, Florida.

Morgan Riddle: Quick Facts

Full Name Morgan Riddle Kimm
Date of Birth July 31, 1997
Age 27 years old (as of 2024)
Birthplace Saint Paul, Minnesota, USA
Height 5’7″ (170 cm / 1.70 m)
Weight Approximately 55 kg (121 lbs)
Zodiac Sign Leo
Education Wagner College, NYC (English Literature, Class of 2019)
Profession Content Creator, Social Media Influencer, Model
Boyfriend Taylor Fritz (professional tennis player, dating since 2020)
Net Worth Estimated $1 – $3 million
Instagram @moorrgs (430K+ followers)
TikTok @moorrgs (600K+ followers)

Now, let’s check out Morgan Riddle’s social media stats. 👇

Morgan Riddle’s social media stats

Here’s what my favourite influencer marketing platform had to reveal about Morgan Riddle’s social media stats:

A webpage displaying audience analysis for influencer @moomorgs, including follower count, engagement rates, estimated earnings, and audience demographics. The page is from the platform Click Analytic.

📊 Morgan has nearly 300K followers on Instagram.

📊 Her engagement rate on Instagram is awesome (read: 11.05%!)

📊 52% of her audience are men.

📊 32% of her audience is interested in sports, like tennis!

But there’s more! Let’s check out Morgan Riddle’s TikTok stats. 👇

Dashboard displaying social media profile analytics, with influencer information on the left and gender, age, and location analysis represented by pie charts and bar graphs on the right.

📊 Morgan has 505K followers on TikTok.

📊 Here, too, she gets a solid 10% engagement rate.

📊 80% of her TikTok audience are women, with the largest demographic being the 18 to 24-year-olds.

Analyse Morgan Riddle’s social media for free

What does all of this mean? 🤔

⚙️ Morgan Riddle has a young following that actively engages with her content.

⚙️ Her audience is interested in sports.

⚙️ Both Morgan’s TikTok and Instagram accounts are growing, on average, by 28%, showing her rise as a popular social media star.

So, what type of content does Morgan Riddle create? Let’s find out!

What content does Morgan Riddle create?

Morgan Riddle creates content that spans fashion, beauty, travel, and, most notably, tennis.

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Wait, tennis? Yes!

Morgan Riddle is on a mission to make tennis cool again.

@moorrgson a personal mission to make tennis cool again♬ Send Me on My Way – Vibe Street


♬ Send Me on My Way – Vibe Street

She breaks down the sport on TikTok in relatable terms, aiming to attract a younger audience.

Her most viral video, sharing insights into dating a tennis pro, landed over 1.2M likes, nearly 7K comments and 12K shares on TikTok!

@moorrgsseason 5 ☑️🤍♬ TRAINING SEASON OUT 15 FEB – lorew_lipa

On Instagram, Morgan shares behind-the-scenes glimpses of tennis tournaments, fashion shots, and her life with Taylor Fritz.

View this post on Instagram

A post shared by Wimbledon (@wimbledon)

Her content is engaging and informative and brings a fresh perspective to the often traditional world of tennis.

No wonder Wimbledon chose her to introduce tennis to a younger audience. 😍

What brand collaborations did Morgan Riddle work on?

Morgan Riddle’s influence is recognised by top brands.

She has partnered with Lottie NYC to create tennis-inspired jewellery.

View this post on Instagram

A post shared by Morgan Riddle (@moorrgs)

She also collaborated with Wimbledon for a video series titled “Wimbledon Threads,” where she interviewed attendees about their fashion inspirations.

Her work with Wimbledon was particularly significant. Why? Because it highlights her growing influence in the tennis community.

But yes, there’s even more!

Morgan Riddle also appeared in Giorgio Armani suits at the Nitto ATP Finals and shared memorable moments from prestigious events like the Laver Cup.

View this post on Instagram

A post shared by Taylor Fritz (@taylor_fritz)

Her brand partnerships also include collaborations with Victoria’s Secret, Nike, Free People, Garnier, Lululemon, and Alo Yoga. She reportedly earns between $10,000 and $15,000 per sponsored Instagram post.

This fashion, beauty, travel and tennis star has a bright future ahead of her.

My final thoughts

And there you have it. Morgan Riddle is redefining what it means to be a modern influencer in the sports world.

She’s an influencer worth watching with her innovative content, influential brand partnerships, and passionate mission to rejuvenate tennis. Watch for her next moves—you won’t want to miss them.

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Frequently Asked Questions About Morgan Riddle

How tall is Morgan Riddle?

Morgan Riddle stands at 5 feet 7 inches tall (170 cm or 1.70 m).

How old is Morgan Riddle?

Morgan Riddle was born on July 31, 1997, making her 27 years old as of 2024. Her zodiac sign is Leo.

What is Morgan Riddle’s net worth?

Morgan Riddle’s net worth is estimated between $1 million and $3 million, earned through her social media presence, brand collaborations with companies like Nike and Victoria’s Secret, and content creation career.

Where did Morgan Riddle go to college?

Morgan Riddle attended Wagner College in Staten Island, New York City, where she graduated in 2019 with a bachelor’s degree in English Literature. She also spent time studying abroad at The American College of Greece.

Who is Morgan Riddle’s boyfriend?

Morgan Riddle is dating professional tennis player Taylor Fritz. They met on the exclusive dating app Raya in 2020 and have been together since. Taylor Fritz is currently one of the top-ranked American male tennis players.

What does Morgan Riddle do for a living?

Morgan Riddle is a full-time content creator and social media influencer. She creates fashion, travel, and tennis-related content on Instagram and TikTok, and collaborates with major brands including Victoria’s Secret, Nike, Lululemon, and Wimbledon.

Where is Morgan Riddle from?

Morgan Riddle was born and raised in Saint Paul, Minnesota. She currently lives in Miami, Florida with her boyfriend Taylor Fritz, after previously residing in Los Angeles.

What is Morgan Riddle’s Instagram?

Morgan Riddle’s Instagram handle is @moorrgs, where she has over 430,000 followers.

Was Morgan Riddle in Break Point?

Yes, Morgan Riddle appeared in Netflix’s tennis documentary series “Break Point” alongside her boyfriend Taylor Fritz, giving viewers an inside look at life on the ATP Tour.

How did Morgan Riddle meet Taylor Fritz?

Morgan Riddle met Taylor Fritz on the exclusive dating app Raya in early 2020, shortly after she moved to Los Angeles during the COVID-19 pandemic. They began dating in June 2020.

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