Guess what?

Rhode Skin, the skincare sensation by Hailey Bieber, just redefined product launches. 

Who needs those old-school influencer gift boxes? 

Not Rhode Skin!

They took a detour on the usual path, and boy, did it pay off. 

At Click Analytic, we decided to use our influencer marketing platform to dig up some juicy stats behind this campaign.

Why was it a success? 

How did Hailey and Rhode Skin steal the weekend?

And more importantly: how can you do the same? 

Let’s find out! 👇

Rhode launched its new cleanser this weekend by sending out hundreds of influencer gift boxes – with a twist. 

In each box was a bath bomb with a playful prompt ‘Dissolve me!’ 🤯

Hiding inside the bath bomb was the new cleanser.

Simple, right?

Rhode turned influencer gift-giving into an experience. And influencers loved it! 🎉

It’s a clever nod to the brand’s ethos of keeping things simple yet effective. 

A skincare routine that’s not just a chore but a delightful little journey in a bath bomb. 

Now that’s what we call making a splash in the skincare world! 💦🌟

Alright, let’s dive into the secret sauce of Rhode Skin’s campaign. ❤️‍🔥

It’s all about anticipation and engagement, folks! 

Rhodes and Hailey Bieber nailed it by crafting a story that influencers just couldn’t wait to share.

Here’s the recipe: a dash of clear instructions, a sprinkle of surprise, and a big ol’ scoop of reward promise. 

Voilà! An instant Instagramable moment!

You’ve got a narrative that’s as tantalising as a season finale cliffhanger. 🎬

Influencers were like kids on Christmas morning, itching to reveal the big surprise.

And their followers? 

👉 Hooked on every post, every story. 

This wasn’t just chit-chat; it was engagement gold!

Here’s an example of what some influencers posted:

Now, let’s chat about brand consistency. 

Because the campaign wouldn’t have been anything without it.

Rhode Skin isn’t just any skincare brand. 

They’re trying to embody the spirit of clean, straightforward, and scientifically savvy skincare. 

This campaign was like a mirror reflecting their core values – from digital whispers to the real-life “wow” moment.

The takeaway?

By perfectly aligning their online persona with the actual product experience, they didn’t just market a product; they reinforced trust, cranked up loyalty, and boosted brand awareness.

Alright, let’s unpack the treasure trove of insights from Rhode Skin’s campaign.

🎁 Influencer gifting works

First off, this campaign is a neon sign saying influencer gifting is still the ace in the marketing deck. 

But the trick?

It’s all about getting creative and making sure the gift aligns with your brand. 

It’s not just about handing out goodies; it’s about crafting an experience that sticks.

🌈 Experience trumps everything

Rhode Skin didn’t just send out a product; they sent out a story. 

This wasn’t your run-of-the-mill unboxing; it was an Instagrammable moment waiting to happen. 

This shift from material to experience is like choosing a theme park ride over a picture of the rollercoaster.

Way more fun, right?

🔄 Consistency is king

Here’s the clincher: keep your brand image as consistent as your favourite sitcom’s theme song. 

Across every channel, from tweets to TikToks, maintaining a unified brand voice is crucial. That’s how you build a brand narrative that sticks in your audience’s mind.

Rhode Skin’s influencer campaign was nothing short of marketing genius! 

It’s like they took the influencer marketing playbook and added a dash of sparkle and a whole lot of strategy. 🚀

Now, let’s talk numbers because the stats are as dazzling as a fireworks show:

🎯 Hailey Bieber, the star of the show, averages a whopping 5.59 million views on her Reels. Talk about having a captive audience!

🎯 With 50.83 million followers and an engagement rate of 2.61%, that’s a staggering 1,326,663 people interacting with each post.

🎯 And get this: 70% of Hailey’s audience is female, hitting the target demographic spot on.

But wait, there’s more! 

It’s not just about Hailey. Rhode Skin itself is a rising star:

🎯 The brand boasts 1.08 million followers. That’s a million-strong army of skincare enthusiasts!

🎯 Their audience has grown by 44% in just six months. If that’s not trending, I don’t know what is!

In a nutshell? 

Rhode Skin’s influencer marketing campaign is a shining example of how creativity, strategic alignment, and the power of influencer reach can create marketing magic that’s not just effective but downright inspirational. 🌠👏