fbpx
What is Influencer Whitelisting?

What is Influencer Whitelisting?

“Influencer whitelisting” is the latest in influencer marketing strategies. 49% of consumers trust influencer recommendations over branded content, showing that this content can play a significant role in purchase consideration. Whitelisting is a way to harness...
TikTok: Advertising that Attracts

TikTok: Advertising that Attracts

TikTok is a platform for interactive advertising that involves audiences, and is perceived as the “most innovative” channel. Studies show that 72% of users find ads on TikTok inspiring…more than any other social platform. Advertising on digital channels can...