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Marketing Tips

How to get an influencer’s attention?

Reaching out to influencers can often be a tricky process… Sometimes they don’t respond… Sometimes they are too expensive… Initiating the conversation is often a critical step! Here are our key tips to get their attention: 1. Send an email (you...
The Rise of TikTok in 2020?

The Rise of TikTok in 2020?

Without any debates, Instagram is the fastest growing social network with over a billion active users and the leading platform for influencer marketing, even if other platforms focus take some shares of the market by focusing on specific communities: Pinterest (older...
5 Key Influencer Marketing Trends for 2020

5 Key Influencer Marketing Trends for 2020

Influencer Marketing in 2020 The new year is here at last, and with it comes a new wave of Influencer marketing trends for 2020. Over the past year, we have seen the rise of the industry in terms of valuation, an indicator that the sector is growing quickly, and in...
Benefits of a Brand Ambassador Program

Benefits of a Brand Ambassador Program

View this post on Instagram A post shared by Roger Federer (@rogerfederer) Are you ready to take your brand to the next level? It’s time to initiate a brand ambassador program. You will reach out to clients within your market that you never had access to before,...
Selecting the Right Brand Ambassador

Selecting the Right Brand Ambassador

In our earlier blog Benefits of a Brand Ambassador Program we dove into the brand ambassador world and provided some key metrics and information to consider before finding the right partner. Now, we are going to take it a step further and evaluate the different types...
New Regulation in Influencer Marketing and How to comply with FTC Guidelines

New Regulation in Influencer Marketing and How to comply with FTC Guidelines

The Influencer Marketing industry is currently a grey area, often described as the Wild West, with lots of influencers faking their numbers and worth. Marketers are looking for solutions to solve this problem, such as turning to experts such as Click Analytic.Indeed,...