Best influencer marketing agencies in 2026: what they cost, and what they have actually delivered

What 17 influencer marketing agencies charge to start, and which publish a result you can check. Floors from $5,000 to $250,000, September 2026.

By Jules CarmauxLast updated: 2 September 2026Marketing tips

Quick answer

Influencer marketing agencies do publish what it takes to open a conversation, just not on their own websites.

On the profiles they maintain themselves, the entry point runs from $5,000 at Exprexion Creators to $250,000 at Viral Nation, with most agencies starting at $25,000 or $50,000 per project. These are floors, not prices: what you end up spending depends on the campaign, and large programmes run well past them.

The floor is still the most useful number you can get before a call, because an agency whose starting point sits above your whole budget will be polite on the phone and slow afterwards.

Seventeen agencies, and where their prices start

You may not need an agency at all. Below roughly $25,000 a campaign the published floors rule most of these agencies out anyway, and the work splits into four jobs you can run yourself with the right tools. That is covered properly at the end, and it is a real answer, not a consolation prize.

As for the list itself: these are the agencies we think are worth a shortlist, and we have not ranked them. A ranking would mean we had run campaigns with all seventeen and compared the outcomes, and we have not. What we can do is check what each one publishes, what it has actually delivered and what it costs to start, because reading creator data is what we do every day. Where a line below is our opinion rather than a published fact, it says so.

Agency	Focus	From	HQ
Viral Nation	Brand safety	$250,000	Toronto
HireInfluence	Experiential	$75,000	The Woodlands
Socially Powerful	Global reach	$50,000	London
The Goat Agency	Multi-market	$50,000	London
Pulse Advertising	Europe, Asia	$50,000	Hamburg
inBeat	UGC and paid	$50,000	Montreal
Ubiquitous	TikTok, DTC	$50,000	Chattanooga
NeoReach	Enterprise	$25,000	Orlando
The Influencer Marketing Factory	Short-form	$25,000	Miami
Exprexion Creators	Gaming	$5,000	Dusseldorf
Billion Dollar Boy	Luxury, fashion	Not stated	London
Whalar	Creative	Not stated	New York
Obviously	Custom networks	Not stated	New York
Open Influence	Visual discovery	Not stated	Los Angeles
Carusele	Live optimising	Not stated	Cary, NC
Influencer	Big programmes	Not stated	London
Ogilvy	Integrated	Not stated	Global

Checked September 2026. "From" is the smallest project each agency says they will take, read from their own site or their Clutch profile.

Every price in that column is read from a profile the agency maintains themselves, and each entry below links to the profile it came from. The other seven publish nothing, anywhere we could find.

Agency websites, checked September 2026.

What each agency does, and what it has published

Each entry is what the agency publishes about itself, followed by our read of it. The opinion is marked, so you can ignore it and keep the facts.

One pattern is worth naming before you read them. Six of the seventeen publish a campaign result specific enough to check: a named client, a number and a date. The rest publish scale instead, which is a different claim: how many creators are in the network, how many campaigns have run, how many views in total. Scale tells you an agency can handle your brief. Only a result tells you what happened last time somebody gave them money.

Viral Nation

From $250,000·Clutch: unrated, 2 reviews·250-999 staff·Toronto and New York

Viral Nation runs influencer campaigns, paid social, content production, community management and creator representation, and their distinguishing product is brand-safety screening applied to creators before they are cast rather than after a problem appears. Their case study library reports results such as 247 million content views on one entertainment campaign and a 3.8x program return on investment on another.

The $250,000 minimum project size is the highest published floor of any agency here, and it tells you who this is for. If a wrong creator association would reach your board, that screening is worth paying for. If your whole annual budget is $80,000, this is not a conversation.

Viral Nation is independent, backed by Eldridge Industries and Maverix Private Equity.

Clients named on their Clutch profile:

e.l.f. Cosmetics
Audible
A24
Tencent
Zillow
Sandals
Uber

HireInfluence

From $75,000·Clutch 4.7/5, 6 reviews·10-49 staff·The Woodlands, Texas

HireInfluence lists teams in Austin, Los Angeles and New York, and builds experiential campaigns: the creator content is produced around a real-world activation, a launch event or a retail moment, rather than shot at home. That is a genuinely different production process, and it is hard to brief into an agency that only knows feeds.

At a $75,000 floor with a team under fifty people, this is a small number of large campaigns rather than an always-on programme. Ask early how many campaigns they run at once, because a team that size is the constraint that matters.

Socially Powerful

From $50,000·Clutch: unrated, 1 review·250-999 staff·London, New York, Dubai

Socially Powerful runs creator marketing, social strategy and paid media through its own ARIA reporting platform. It is the rare case where the same $50,000 floor appears both on their own website and on its Clutch profile, alongside a stated influencer fee starting from $100 per post.

Their China capability, including WeChat and Weibo, is unusual for a Western agency and is the practical reason to shortlist it for an Asia-Pacific launch.

Clients named on their Clutch profile:

Amazon
TikTok
L'Oreal
Lenovo
Primark
FIFA
Revlon

The Goat Agency

From $50,000·Clutch: unrated·750 staff in 41 markets·London and New York

Goat has been owned by WPP since March 2023, inside GroupM Nexus. Their own profile reports tracking more than 200,000 influencers and 450,000 pieces of content, the sort of internal data set that makes multi-market creator selection possible without a local agency in every country.

The reason to hire Goat is a launch running in five or more markets at once. Below that, you are paying for a network you will not use.

Being inside a holding group means influencer work can be planned alongside media buying, and also that contracts tend to be longer.

Pulse Advertising

From $50,000·Clutch: unrated·125+ staff in 11 offices·Hamburg and London

Pulse works from Hamburg and London, with offices in Paris, Berlin, Amsterdam, Milan, New York, Dubai, Delhi, Shanghai and Shenzhen. It is built for cross-border campaigns that launch simultaneously in several countries, which is a logistics problem before it is a creative one: contracts under local law, invoicing, language, and talent managers who answer the phone.

It is part of Pulse Group and remains independent of the advertising holding companies.

inBeat

From $50,000·Clutch 4.9/5, 9 reviews·50-249 staff·Montreal

inBeat treats creator content as ad creative: micro-creator sourcing, UGC production, hook and copy testing, then paid media on Meta, TikTok, Snapchat and Google. Their Hurom case study reports 300% ROAS growth, a 65% reduction in cost per acquisition and 33% growth in month-on-month profit margin, achieved by moving the brand's messaging off discounts and onto health outcomes, then testing creative variations against it.

If what you actually need is fifty pieces of ad creative that convert, this model fits better than a reach-led agency.

Ubiquitous

From $50,000·Clutch 4.8/5, 18 reviews·10-49 staff·Chattanooga, Tennessee

Ubiquitous is the most-reviewed agency here, at 4.8 out of 5 across 18 verified reviews, and it runs TikTok-first campaigns for DTC and ecommerce brands. Their case work is unusually specific: the Lyft campaign for Divvy in Chicago recruited nine creators, produced more than forty pieces of content and delivered 8.1 million views at a $4.31 CPM. Other published campaigns report 45.9 million views under a $10 CPM target and a 3x cross-channel revenue multiplier.

The CPM discipline is the thing to test them on: ask what CPM they would target for your category, and what happened on the campaigns where they missed it.

Clients named on their own site:

Amazon
Target
Lyft
Jinx
BlueChew

NeoReach

From $25,000·Clutch: unrated·50-249 staff·Orlando

NeoReach is both a managed agency and a creator intelligence platform, reporting $350 million of influencer spend deployed since 2013 and 250 million creators indexed. Their published campaigns are specific: Walmart delivered 27 million impressions, 343,000 engagements and a 2x increase in conversions, while the Netflix Cobra Kai campaign reports 4.6 billion views on the branded hashtag and a 2.7x return. The Walmart work dates from 2015, so ask for recent campaigns in your own category rather than taking the showcase at face value.

At $25,000 this is one of the more accessible entries at enterprise quality, and the platform matters if you expect to bring discovery in house later without changing vendor.

Clients named on their own site:

NVIDIA
Netflix
Walmart
Airbnb
Robinhood
FanDuel
The New York Times

The Influencer Marketing Factory

From $25,000·Clutch 4.3/5, 6 reviews·50-249 staff·Miami and New York

The Influencer Marketing Factory has staff in Los Angeles, San Francisco, Chicago, Milan, London, Amsterdam and Atlanta beyond its two offices, and reports $150 million in client revenue generated, more than 1,000 campaigns delivered and 3 billion people reached. Its process is published step by step: KPIs first, then audience definition, then a creator list the client approves before anyone is contracted, then execution and a full-funnel report covering reach through to revenue.

That client-approves-the-list step is worth asking every agency about, and this one puts it in writing. Beyond campaigns it runs paid social, UGC, talent management and market research, so a single brief can cover several of those.

Exprexion Creators, formerly Audiencly

From $5,000·Clutch: unrated·50-249 staff·Dusseldorf

At $5,000 this is the lowest published floor here. The agency works with an exclusive roster of signed gaming creators plus a wider network it puts at more than 14,000 creators across YouTube, Twitch, TikTok and Instagram, with published totals of 2,000 campaigns and 10 billion views.

Gaming and streaming audiences read a sponsored segment differently from an Instagram audience, which is why category specialists still earn their fee here. That floor makes this the only realistic entry on the list for a small brand.

The company is owned by Flexion Mobile and now trades as Exprexion Creators: audiencly.com redirects to the parent's site, so check which entity appears on the contract.

Billion Dollar Boy

Pricing not published·No third-party rating·London and New York

BDB is the luxury and fashion specialist here, and it holds the one credential in this list that is about measurement rather than taste: it is the first influencer agency to hold IPA Effectiveness Accreditation, an independent audit of how an agency evaluates their own work. It was also named Adweek's 2025 Social and Influencer Agency of the Year.

For a category where the creative has to survive next to the brand's own photography, that combination of craft and audited measurement is the strongest case in this table. Pricing is not published.

Whalar

Pricing not published·No third-party rating·170+ staff·New York and London

Whalar works across the US, UK, Ireland, Germany and Spain, and is a creative-led shop: the reason brands hire it is the quality of the content, not last-click attribution, and its published work sits with brands where cultural relevance is the brief.

Accenture Song agreed to acquire Whalar on 8 June 2026, so the practical question on any new engagement is who stays on your account through the integration. Ask it directly. Pricing is not published.

Obviously

Pricing not published·No third-party rating·New York

Obviously builds a custom creator network for each brand rather than pulling names from one shared database, and sells competitive intelligence showing which creators your rivals have already worked with. In a crowded consumer category, where the same fifty creators have already posted for your competitor, that is a real difference.

It is a slower start than a database pull, so it suits ongoing programmes more than a one-off launch. Pricing is not published, and its Clutch profile is unclaimed, so there is no third-party review record to read.

Open Influence

Pricing not published·No third-party rating·Los Angeles

Open Influence also has offices in San Francisco, New York, Chicago, London, Milan and Hong Kong, and built visual analysis into creator discovery: it surfaces creators by what appears in their content rather than by tags and follower demographics alone.

That matters where a creator's aesthetic decides the fit, food and interiors above all, and matters much less for a straightforward reach buy. Pricing is not published.

Carusele

Pricing not published·No third-party rating·Cary, North Carolina

Carusele has a second office in Birmingham, Michigan, and scores content while a campaign is live and puts paid budget behind whatever is already performing, rather than reporting on results after the fact. For CPG and retail brands measuring against sales lift, that in-flight optimisation is the whole argument.

It only pays off on campaigns long enough to optimise. On a two-week burst the method has no time to work. Pricing is not published, and its Clutch profile is unclaimed.

Influencer

Pricing not published·No third-party rating·London

Influencer reports more than 6,000 campaigns and 90,000 creators across five markets, run through its own campaign management platform. The platform matters at scale: with dozens of creators live at once, coordination rather than creativity is what breaks first.

Pricing is not published, though the agency has historically quoted a percentage fee on creator spend, so ask for that number in writing.

Ogilvy

Pricing not published·No third-party rating·Global, part of WPP

Ogilvy sells creator work as one layer of an integrated brand programme alongside PR, advertising and brand strategy. The scale is the point: it was named Cannes Lions Network of the Year in 2026 with 81 Lions including three Grands Prix, the third time in five years, and its parent group took 140 Lions across the same festival.

On influence specifically, Ogilvy was the most-awarded agency at the Global Influencer Marketing Awards for six consecutive years and took Best Large Influencer Agency there, which is the closest thing this discipline has to a track record measured by someone else.

What that buys you is a team that can brief a creator campaign next to a PR push and a paid plan and have all three say the same thing. What it does not buy is speed. A holding-group engagement carries a longer contract, more people on the call and a scoping process before anything is made.

The reason to go here is that your brief is not really an influencer brief. If it genuinely is just creators, a specialist will do it faster and for less. Pricing is not published, and at this end it is quoted against a scope rather than a rate card.

Who owns whom now, and which names are already dead

Three entries appear on other 2026 lists that are no longer accurate, and one of them is a company that has stopped trading under that name.

Brainlabs, formerly Fanbytes. Fanbytes was a Gen Z specialist known for cost-per-completed-view pricing and campaigns such as the Charlotte Tilbury sign-up push. Brainlabs acquired it in May 2022 and the brand has since been folded into the parent. The old site now opens with the line "Fanbytes is now Brainlabs". The team and the youth-marketing capability still exist. You just brief Brainlabs, and if you search for Fanbytes you will still find them.

Exprexion Creators, formerly Audiencly. Same story in gaming: the Dusseldorf agency now trades under the new name after being acquired by Flexion Mobile, and audiencly.com redirects to the parent's site. Its Clutch profile is still filed under Audiencly, which is where the $5,000 minimum comes from.

CLEVER has gone. Founded in 2009 and still recommended in plenty of 2026 roundups, CLEVER no longer trades under that name and realclever.com redirects to a different brand. If a list you are reading offers it as a live option, that list has not been checked this year.

The wider pattern is worth knowing before you brief anyone. Since 2022 most of the well-known specialists have been bought: Brainlabs took Fanbytes, WPP took Goat in March 2023, Publicis paid a reported $500 million for Influential in July 2024, Stagwell bought LEADERS the same month, PMG bought Digital Voices in January 2026 and Accenture Song agreed to buy Whalar in June 2026. An agency inside a holding group can connect creator work to media buying and PR that an independent cannot. It usually also arrives with longer contracts and more account layers. Different purchase, not a worse one, but know which one you are making.

Where to look, depending on what you are launching

TikTok

Ubiquitous and The Influencer Marketing Factory both build around short-form as the primary format rather than as a repurposed Instagram asset, and inBeat fits when the content is heading into paid. Ubiquitous publishes the clearest CPM data of the three. Our influencer marketing strategy guide covers how to brief short-form before any agency call.

B2B and SaaS

Ogilvy is the integrated option and HireInfluence the independent one. B2B creator work is a different job: credibility inside an industry beats audience size, and the content usually lives on LinkedIn and YouTube. Our B2B influencer marketing guide sets out the brief.

Gaming, streaming and esports

Exprexion Creators is the European specialist, and at a $5,000 floor the only one here open to a small budget. Goat has the footprint for a global games launch across many markets at once.

Beauty and fashion

Billion Dollar Boy and Socially Powerful publish the most work in these categories. Both sit at the premium end, and Socially Powerful is the one whose floor you can check before you call.

Budgets under $25,000

Of the seventeen agencies here, exactly one publishes a floor below $25,000. Under that number the arithmetic stops working: the fee takes a share of the budget that the campaign cannot afford. What to do instead is set out in what running it yourself actually involves.

What an agency costs, from a $5,000 floor to $250,000

Published entry points run from $5,000 to $250,000 per project, and most agencies start at $25,000 or $50,000. Hourly rates, where disclosed, run $100 to $300.

Read these as starting points rather than prices. A $50,000 floor means the agency will not open a project below it, not that a project costs $50,000: creator fees, production and paid amplification sit on top, and a year-long programme at any of these agencies runs into six figures. What the floor tells you is whether you are their customer at all. If you have read a list quoting a $5,000 or $10,000 minimum for an agency like Viral Nation or HireInfluence, that number was not checked: their own published floors are $250,000 and $75,000.

What a budget realistically buys, based on the floors above and on the fee models below:

Budget per campaign	What it realistically buys
Under $5,000	Freelancers, or running it yourself with a discovery and vetting tool
$5,000 to $25,000	One specialist agency, or a performance shop producing creator ads
$25,000 to $50,000	A mid-market managed campaign, single market
$50,000 to $100,000	A premium agency, or a small multi-market programme
$100,000 and above	Enterprise programmes, integrated with media and PR
$250,000 and above	The largest global agencies, at their published floor

Our reading of the published floors, not a price list. Creator fees sit on top of every row.

The fee model matters as much as the floor, because it decides how much of your budget reaches a creator.

Fee model	How you pay	Suits	What to check
Monthly retainer	Fixed fee for a scope, creator fees separate	Ongoing programmes, several campaigns a year	Deliverables per month, in writing
Percentage of creator spend	A share of what creators are paid, commonly 15% to 25%	Large creator budgets, simple deliverables	The incentive is to spend more, not better
Cost per completed view or result	You pay for delivered outcomes	Reach-led campaigns with a clear metric	Who defines a completed view, and who audits it
Project fee	One number for one campaign	Launches, seasonal pushes, first tests	Where revisions and reshoots sit
Hourly	$100 to $300 at the agencies that publish it	Strategy and consulting scopes	What happens when the estimate runs over

Ask for the landed cost rather than the fee. Your budget minus everything the agency keeps is what actually reaches creators, and that ratio varies between agencies more than any other number in the negotiation.

Check these five things before you sign anything

Five checks, in order. The second is where most bad campaigns are still avoidable.

1. Ask for two case studies in your exact category. Not a portfolio, not a logo wall. Two campaigns in your vertical with the objective, the creators used, the result and how it was attributed. Several agencies here publish exactly that, which makes the ones that will not look worse by comparison. NeoReach, for example, reports a Walmart campaign at 27 million impressions and a 2x increase in conversions, with the creators named. Read the date as carefully as the number: that campaign ran in 2015, so it shows how well an agency reports, not how it performs today.

Agency case study page, checked September 2026.

Do not expect reviews to do this work for you. Of the seventeen agencies here, four carry a rated profile on Clutch, and the largest sample behind any score is 18 reviews. G2 and Capterra list software rather than agencies, and Trustpilot is built for consumer purchases. An unrated agency is not a bad agency, it just means the public record is thin and you have to check for yourself.

2. Audit the proposed roster before you sign. Any agency worth hiring will send a sample creator list. Check every account yourself: follower authenticity, engagement relative to audience size, audience country, and whether recent brand posts look like a fit or like a media buy.

Roughly one Instagram account in seven clears both bars. So when a list of twenty comes back and every name looks strong, that is not luck, it is a filter someone applied, and you want to know which one. Check by hand with a free fake follower checker, or run the whole list through creator vetting. Do it before the contract, while you still have leverage.

3. Get the whole fee structure in writing. Retainer, percentage, setup, usage rights, boosting budget, reshoots. Then calculate the landed cost per creator post and compare that across agencies, because it is the only number that compares cleanly.

4. Read a real campaign report, not a summary deck. Tracked links, code redemptions or lift measurement, per creator. If nobody can produce one, they have been optimising on impressions, and so will you.

5. Run one campaign before you sign a year. A single defined-budget test tells you more about an account team than any pitch, and an agency that resists one is telling you something useful.

On access rather than discovery: 39.0% of Instagram accounts list a public email, against 4.6% on TikTok, in the same report. On TikTok, an agency's existing creator relationships are worth more than any search tool, including ours, because most of those creators cannot be reached cold at all.

When an agency is the wrong buy

Your situation	Who to buy from	Why
One to three campaigns a year	Agency	Nobody internal will build the muscle between campaigns
An always-on monthly programme	In-house	You will pay a retainer for work you now do every week anyway
Nobody internally owns creators	Agency	Someone has to own it, and a part-time owner loses to a full-time one
Someone owns creators as their job	In-house	The relationships belong on your payroll, not the agency's
A launch in six weeks in a new category	Agency	You are buying their existing roster and their speed, not their strategy
Mostly UGC for paid social	Freelancer or performance shop	The deliverable is ad creative; a full-service agency prices in things you will not use
Four or more markets at once	Agency with local offices	Contracts, invoicing and talent relationships are local problems
Creator relationships are a long-term asset	In-house	An agency that leaves takes the relationships with it
Budget under $25,000 per campaign	In-house, or a freelancer	Sixteen of the seventeen floors above are higher than your whole budget
Budget above $50,000 per campaign	Agency	The fee is a smaller share, and the work you are buying is real

Our reading, not a benchmark. The budget rows follow the published agency floors above.

Below roughly $25,000 a campaign the published minimums rule most agencies out anyway, and the ones that take the brief spend a large share of it on their own fee. Above three campaigns a year, the same money buys a person who keeps the relationships. Between those points, an agency usually wins on speed.

What running it yourself actually involves

An agency is one way to buy four separate jobs. Done in house, each has a straightforward answer, and together they cost a fraction of a retainer.

Finding creators. Search by niche, country, audience size, engagement and audience location instead of scrolling hashtags. Creator discovery across 400M+ profiles does in an afternoon what a junior does in a fortnight.

Checking them. This is the job an agency cannot do for you honestly, because they are grading their own roster. It is check two above, run on your own shortlist instead of theirs, and it is the step worth keeping in house whatever else you outsource.

Reaching out. 39.0% of Instagram accounts publish an email and 4.6% on TikTok, so contact data is the bottleneck rather than the message. An email finder and a tracked outreach sequence replace the spreadsheet.

Tracking what happened. Links, codes and posts per creator, in one place, so the next brief is decided on evidence. That is campaign tracking.

Be straight about what you give up. An agency brings negotiation experience, production capacity, and relationships with talent managers who answer their calls. If your campaign needs a shoot, a contract argument or twelve creators live in three markets next month, buy that. If it needs the right fifty creators found, checked and briefed, that is a tooling problem: Click Analytic starts at $79 a month, against the $25,000 an agency needs before it opens the file.

When an agency's location matters, and when it does not

Less than the search results suggest, more than remote-first agencies admit.

It does not matter for finding creators. Every agency here can find creators in any market, and so can any decent tool.

It matters for four things: the language of the brief and the review cycle, contracts and invoicing under local law, existing relationships with local talent managers, and time zones when something breaks mid-campaign. That is why Pulse in Hamburg or Influencer in London is a real answer for a European launch, and why "we cover Europe" from a US-only team often is not.

The test: ask who will be on the campaign calls, which country they sit in, and which local creators they worked with in the past year, by name.

Written by

Jules Carmaux, Co-Founder & Content Lead

Co-Founder and Content Lead at Click Analytic, covering influencer marketing, audience analytics, and creator economy trends.

LinkedIn More articles

FAQ

Common questions

Still curious? Book a 15-min demo with our team.

Published minimum project sizes, the point at which an agency will open a conversation, run from $5,000 at Exprexion Creators to $250,000 at Viral Nation, with most agencies at $25,000 or $50,000. Those are floors and not ceilings: a large programme costs multiples of them. Hourly rates, where disclosed, are $100 to $300. On top of the fee you pay the creators, and agencies commonly add 15% to 25% on that spend, so ask what your budget looks like after everything the agency keeps.

For a full-service agency, $25,000 per campaign is the realistic entry point, and $50,000 is more common. Only one agency in this list publishes a floor below that. Under $25,000 you will get more from running campaigns in-house with a discovery and vetting tool.

Often, yes. A percentage of creator spend, commonly 15% to 25%, is one of the standard models. It is not dishonest, but it means the agency earns more when you pay creators more, so it suits large creator budgets with simple deliverables rather than small complex ones.

Use an agency for one to three campaigns a year, for a fast launch in a category you do not know, or for a multi-market campaign that needs local offices. Build in-house for monthly programmes, when creator relationships are a long-term asset, or when your budget per campaign is below about $25,000.

Ask for the proposed roster before signing, then check each account: follower authenticity, engagement against audience size, audience country and past brand posts. In our 2026 Creator Economy Report, only 14.6% of Instagram accounts combined good audience quality with at least 2% engagement, so a roster where every name looks perfect deserves a question about how it was filtered.

For TikTok, Ubiquitous publishes the clearest CPM results and The Influencer Marketing Factory the deepest short-form entertainment work, with inBeat the fit when content is going into paid. For B2B, Ogilvy is the integrated option and HireInfluence the independent one.

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