Are you looking for the hottest models on Instagram? Our influencer marketing platform ranked these 49 Instagram accounts by follower count. Each entry carries the account engagement rate and average view count next to the handle. Free outreach templates, a contract and a campaign brief sit at the foot of the page. Before you contact anyone on this list, run the account through our influencer analytics tool to check audience quality, engagement authenticity and follower demographics yourself. The follower and engagement figures below were captured when this list was compiled and are not refreshed continuously. The page was last reviewed in April 2026, so treat every number here as a dated snapshot, not a live reading. The list counts down from 49. Here are the hottest Instagram accounts. 👇
49. kijsagiffordofficial
kijsagiffordofficial Find contact details
Followers: 110k
Eng. rate: 12.20%
Average views: 515.02K
Kijsa Gifford is an actor and model with +110K followers on Instagram.
48. hollyymueller
hollyymueller Find contact details
Followers: 112k
Eng. rate: 11.29%
Average views: 78.42K
47. ariadna_hafez
ariadna_hafez Find contact details
Followers: 119k
Eng. rate: 5.81%
Average views: 515K
46. ashleyanncarino
ashleyanncarino Find contact details
Followers: 122k
Eng. rate: 7.43%
Average views: 91.99K
Ashley Cariño is a model and aerospace engineer, and was crowned Miss Universe Puerto Rico 2022.
45. isadeejansen
isadeejansen Find contact details
Followers: 137k
Eng. rate: 3.25%
Average views: 117.82K
44. eleonora_dalessandro_
eleonora_dalessandro_ Find contact details
Followers: 139k
Eng. rate: 7.95%
Average views: 228.16K
43. melsbenn
Followers: 140k
Eng. rate: 2.52%
Average views: 143.09K
42. summerharte_
summerharte_ Find contact details
Followers: 145k
Eng. rate: 5.48%
Average views: 60.58K
41. z.oelle
Followers: 163k
Eng. rate: 2.29%
Average views: 34.30K
40. lindadefigueredo
lindadefigueredo Find contact details
Followers: 168k
Eng. rate: 3.62%
Average views: 26.27K
39. chamellow
chamellow Find contact details
Followers: 169k
Eng. rate: 5.75%
Average views: 135.39K
38. torihubbb
torihubbb Find contact details
Followers: 187k
Eng. rate: 12.43%
Average views: 19.41K
37. marianawengorovius
marianawengorovius Find contact details
Followers: 189k
Eng. rate: 8.77%
Average views: 491.48K
36. rociolpez_
rociolpez_ Find contact details
Followers: 200k
Eng. rate: 12.44%
Average views: 647.81K
35. lidiasantosofficial
lidiasantosofficial Find contact details
Followers: 213k
Eng. rate: 3.16%
Average views: 64.99K
Lidia Santos is a Spanish model, born 1992, and a Guess girl.
34. gbane_mandjalia
gbane_mandjalia Find contact details
Followers: 213k
Eng. rate: 4.53%
Average views: 98.25K
33. catafreer
catafreer Find contact details
Followers: 332k
Eng. rate: 4.98%
Average views: 707.08K
32. amberjepson
amberjepson Find contact details
Followers: 345k
Eng. rate: 2.33%
Average views: 1.12M
31. charlihoward
charlihoward Find contact details
Followers: 364k
Eng. rate: 3.01%
Average views: 317.03K
Charli is a model, business owner, and writer. She’s also on the Forbes 30 under 30 list!
30. heyitslanilynn
heyitslanilynn Find contact details
Followers: 390k
Average views: 1.01M
29. chloelloyd
chloelloyd Find contact details
Followers: 491k
Eng. rate: 3.62%
Average views: 315.04K
28. mariama
Followers: 512k
Eng. rate: 12.06%
Average views: 57.66K
27. altasweettabar
altasweettabar Find contact details
Followers: 703k
Eng. rate: 5.58%
Average views: 665.66K
26. jarrylee
Followers: 1.2M
Eng. rate: 8.70%
Average views: 574.20K
At number 26 is Jarry Lee, a model, musician and actor who spent three and a half years as deputy books editor at BuzzFeed.
25. cydrrose
Followers: 1.4M
Eng. rate: 2.76%
Average views: 144.62K
24. cindymello
cindymello Find contact details
Followers: 1.4M
Eng. rate: 2.31%
Average views: 795.67K
23. sorayaeckes
sorayaeckes Find contact details
Followers: 1.6M
Eng. rate: 2.30%
Average views: 1.47M
22. lorena
Followers: 1.8M
Eng. rate: 1.39%
Average views: 374.22K
21. abbeycowen
abbeycowen Find contact details
Followers: 2.9M
Eng. rate: 7.70%
Average views: 2.18M
20. jourdandunn
jourdandunn Find contact details
Followers: 4.1M
Eng. rate: 8.06%
Average views: 117.55K
19. camilamorrone
camilamorrone Find contact details
Followers: 5.1M
Eng. rate: 1.72%
Average views: 1.23M
Starting our top 20 Instagram models is Camila Morrone. She’s no stranger to influencer deals. Just check out some of her content. 👇
View this post on InstagramA post shared by Camila Morrone (@camilamorrone)
View this post on InstagramA post shared by Camila Morrone (@camilamorrone)
View this post on InstagramA post shared by Instagram (@instagram)
18. hoskelsa
Followers: 8.7M
Eng. rate: 2.41%
Average views: 793.71K
17. josephineskriver
josephineskriver Find contact details
Followers: 8.8M
Eng. rate: 0.06%
Average views: 2.20M
16. mathildtantot
mathildtantot Find contact details
Followers: 9.0M
Eng. rate: 3.41%
Average views: 5.41M
15. winnieharlow
winnieharlow Find contact details
Followers: 10.3M
Eng. rate: 1.01%
Average views: 2.17M
Winnie Harlow is a fashion model. The account prints 10.3M followers and a 1.01% engagement rate, which is normal for an account that size and low against the smaller entries further down this list.
14. sofiarichiegrainge
sofiarichiegrainge Find contact details
Followers: 10.9M
Eng. rate: 3.43%
Average views: 5.48M
13. jordynwoods
jordynwoods Find contact details
Followers: 12.3M
Eng. rate: 0.24%
Average views: 1.38M
12. mirandakerr
mirandakerr Find contact details
Followers: 14.6M
Eng. rate: 1.38%
Average views: 2.45M
11. adrianalima
adrianalima Find contact details
Followers: 17.1M
Eng. rate: 2.20%
Average views: 3.09M
10. rosiehw
Followers: 19.8M
Eng. rate: 1.38%
Average views: 2.06M
Starting the top 10 is Rosie Huntington-Whiteley. She is an English model, born in Plymouth and raised in Devon, and a former Victoria’s Secret Angel. Here is a sneak peek at some of her content on Instagram. 👇
View this post on InstagramA post shared by Rosie HW (@rosiehw)
View this post on InstagramA post shared by Rosie HW (@rosiehw)
View this post on InstagramA post shared by Rosie HW (@rosiehw)
9. realbarbarapalvin
realbarbarapalvin Find contact details
Followers: 20.5M
Eng. rate: 2.73%
Average views: 6.83M
8. gisele
Followers: 22.4M
Eng. rate: 1.68%
Average views: 8.24M
7. taylor_hill
taylor_hill Find contact details
Followers: 24.3M
Eng. rate: 0.40%
Average views: 2.02M
6. emrata
Followers: 30.1M
Eng. rate: 2.33%
Average views: 9.09M
5. caradelevingne
caradelevingne Find contact details
Followers: 42.3M
Eng. rate: 0.69%
4. haileybieber
haileybieber Find contact details
Followers: 50.8M
Eng. rate: 2.61%
Average views: 5.73M
At number 4 is Hailey Bieber, with 50.8M followers and a 2.61% engagement rate.
3. bellahadid
bellahadid Find contact details
Followers: 61.0M
Eng. rate: 2.66%
Average views: 8.19M
2. gigihadid
gigihadid Find contact details
Followers: 78.7M
Eng. rate: 1.65%
Average views: 16.90M
1. kendalljenner
kendalljenner Find contact details
Followers: 294.6M
Eng. rate: 1.33%
Average views: 30.20M
The most-followed account on this list is Kendall Jenner at 294.6M followers. Her engagement rate reads 1.33%, which is what accounts at that scale normally return: reach is the reason to work with them, not interaction. Here is some of her content. 👇
View this post on InstagramA post shared by Kendall (@kendalljenner)
View this post on InstagramA post shared by Kendall (@kendalljenner)
Are you still here?
Got some burning questions about Instagram models? 🔥
Check out the answers here. 👇
For brand partnership rates with these creators, see the influencer price list. Use the Instagram engagement calculator to benchmark any account. To find creators for your niche, read how to find social media influencers.
Paul Boulet, Founder, ClickAnalytic. The influencer marketing industry’s most consistent finding over the past five years is that follower count is a lagging indicator of audience quality. The accounts with the highest commercial impact per dollar spent are almost never the most-followed ones. For brands allocating influencer budgets, the effective strategy is a portfolio approach: one or two high-reach macro accounts for visibility, plus 10 to 20 micro accounts with proven engagement for conversion. The hottest accounts in terms of follower count rarely produce the best CPL.
