Who is Zendaya?

At a glance

Zendaya is an American actress and singer. She posts as @zendaya on Instagram, where 177,855,852 followers were measured on Aug 21, 2026. The account is verified and holds 3,511 posts. This profile covers her Instagram; her YouTube channel is @Zendaya, and the TikTok handle @zendaya belongs to an unverified account with no videos that is not hers.

A bio that is a release calendar

Her Instagram bio carries no link, no email and no shop. It carries two film accounts and two dates: @spidermanmovie and July 31, @theodysseymovie and July 17. The posts match it. Her four most recent measured posts, published between Jun 17 and Jul 8, 2026, tag @spidermanmovie and @dunemovie and announce tickets and release dates. This is a promotional channel for the work she appears in rather than a lifestyle feed built around products.

3.76 million likes per post, and 11,647 comments

Her measured averages are 3,757,345 likes and 11,647 comments per post against 177,855,852 followers, for an engagement rate of 2.11%, measured Aug 21, 2026. Likes arrive at 323 times the rate of comments. That ratio is the shape of the account: very large passive reach, very little conversation underneath a post. A brand that needs comments and replies should read the 11,647 figure rather than the follower count, and a brand that needs to be seen should read the 43,042,473 average Reel views.

Two million followers gained since February, after a spring dip

The monthly record runs from Feb 2026 at 175,780,944 followers to Aug 2026 at 177,855,852, a net gain of 2,074,908 or 1.18% across six months. The line is not straight. The account reached 177,031,434 in April, fell to 174,667,284 by June, then added 3,188,568 through July and August. Average likes moved the same way, from 3,704,230 in February to 3,271,758 in March and back to 3,757,345 in August.

One disclosed sponsored post is recorded on this account and it is nearly nine years old. Published Nov 22, 2017, it tags @ivoryella, carries the #sp and #ivoryellapartner disclosures, and asks followers to help fund elephant conservation. It took 1,698,736 likes and 3,272 comments.

None of the later posts reviewed is disclosed as paid. That is one declared commercial placement on an account with 177,855,852 followers. The 2017 post and the 2026 averages describe the account at two very different sizes, so the two figures are not comparable.

The brand accounts the feed tags most often are @bulgari at 15.3% of measured mentions, @maisonvalentino at 11.3%, @lancomeofficial and @a24 at 8.9% each, @hbo at 7.3% and @louisvuitton at 4.8%. Those are tags on posts and not disclosed paid placements. The fashion and beauty houses among them sit alongside film and television production accounts for the work she appears in, which is what a promotional feed looks like from the inside.

Her audience's own brand affinity ranks Walt Disney first, then Apple, Starbucks, Nike, Netflix and Marvel Entertainment, in that order. That is a mass-market list, and it sits oddly beside the luxury houses the feed itself tags. The audience and the account are shopping in different places, which is worth knowing before a luxury brief is written against this following.

What a placement here would reach is measurable even with almost no paid history. An average post on this account takes 3,757,345 likes and an average Reel is seen 43,042,473 times. Set against that, 27.5% of the following does not pass the credibility screen, so the 43,042,473 view average is the number to plan with rather than the 177,855,852 follower count. Those are views and not people, and one person can be counted more than once.

Two thirds women, and 61 million men

The Instagram audience is 65.6% women and 34.4% men, measured Aug 21, 2026. That is a clear lean with both sides large enough to plan for, because the smaller side is still 61,133,325 accounts. A brief written for women speaks to 116,722,527 of the following, and one written for men is not a niche buy here either.

82.4% are aged 18 to 34

42.1% of the audience is 18 to 24 and 40.3% is 25 to 34, so 82.4% of it sits inside one 17-year band. Above that the numbers fall away quickly: 7.7% are 35 to 44 and 2.2% are 45 to 64. A product aimed at people over 35 reaches under a tenth of this following.

One third United States, and nearly half outside the top six countries

The United States is 33.3% of the audience, or 59,265,127 accounts. After that the drop is steep and the tail is wide: Brazil 5.1%, the United Kingdom 4.1%, India 3.6%, Mexico 3.6% and Italy 3.1%. Those six countries together account for 52.8%, which leaves 47.2% spread across everywhere else. English is the top audience language at 60.9% of the audience, followed by Spanish at 13.7% and Portuguese at 5.7%. A single-market campaign buys a minority of this following.

27.5% do not pass the credibility screen

Instagram audience credibility is measured at 72.5%, so 27.5% of the following does not pass the screen, which is 48,874,788 accounts. Follower type is a separate count over the same audience: 60.6% are classified as real accounts, 19.1% as suspicious, 16.1% as mass followers and 4.2% as other influencers. The suspicious share on its own is 34,059,396 accounts. Both readings point the same way, which is to plan against measured views rather than against 177.9 million followers.

13.7 million of the audience are aged 13 to 17

7.7% of the audience is 13 to 17, which on this follower count is 13,667,333 accounts. That is a compliance fact rather than a marketing one. Anything age-restricted, alcohol and gambling included, has to account for a minor audience larger than most creators hold in total.

Family, fashion and film

The measured interests of the audience are Friends, Family & Relationships at 29.8%, Clothes, Shoes, Handbags & Accessories at 26.4%, Toys, Children & Baby at 25.6%, Television & Film at 23.7%, Music at 23.2% and Beauty & Cosmetics at 21.2%. Toys, Children & Baby ranking third, above Television & Film, is the entry a media plan would miss: a real part of this audience is shopping for children.