Who is Brianna Olsen?

At a glance

Brianna Olsen posts as @unemployedrichmom on Instagram, a verified account with 173,436 followers measured Aug 26, 2026. This profile covers that account. Her posts average 2,946 likes and 138 comments, an engagement rate of 1.70%, while her Reels average 212,744 views, about 1.23 times the follower count. Reach and response point in opposite directions here.

A motherhood account posted from Los Angeles

Her Instagram bio reads "LA | MOMMY" and points to a Kick channel called unsupervisedfamily. The account is located in the United States. What she publishes is personal rather than produced: beach and travel frames, one-line captions, and the pregnancy posts that carried her through the first half of 2026.

Her two strongest runs are five years apart

The measured catalogue sits in two clusters. Four of her twelve top posts were published in November 2020, running from 21,793 to 265,867 likes, and the Nov 16, 2020 post that took 265,867 likes and 1,612 comments is the only measured post above 100,000. Five more were published between Dec 26, 2025 and May 16, 2026, from 18,499 to 80,978 likes. The three in between, from 2022 and 2023, run 12,005 to 17,530.

Routine posts run 960 to 5,070 likes

Across her twelve most recent measured posts, published between May 10, 2025 and Aug 9, 2026, the recorded like counts run from 960 to 5,070 and comments from 78 to 313. That is the level a brand would be buying. Her August 2026 average of 2,946 likes sits with those posts, not with the 2026 peaks, which are personal announcements rather than anything a brand could commission.

A young, female, US-based readership

The audience is 76.1% women, 55.9% US-based and 46.2% aged 18 to 24, with a further 34.7% aged 25 to 34. Its strongest measured interests are Friends, Family & Relationships at 29.4%, Clothes, Shoes, Handbags & Accessories at 25.9% and Toys, Children & Baby at 24.8%. The people reading a motherhood account are, as a group, younger than its subject.

No brand partnership is recorded for @unemployedrichmom. The posts reviewed as of Aug 26, 2026 include no sponsored post.

A brand that wants a commercial history should ask her for it directly.

Commercially that leaves her untested. There is no paid post to open, no measured gap between her sponsored and organic reach, and no earlier client whose results could anchor a quote. The only benchmark available on this account is her own organic performance.

That benchmark is measurable. Her Reels average 212,744 views and her posts 2,946 likes and 138 comments, all measured Aug 26, 2026, so one Reel sits a little above her follower count in views before any uplift. Those are views rather than people, and 28.4% of the 173,436 followers behind them, about 49,300 accounts, do not pass the credibility screen.

The peaks are not the benchmark. Her five strongest posts since Dec 26, 2025 run from 18,499 to 80,978 likes, and four of them are pregnancy posts; her twelve most recent posts, from May 2025 to August 2026, run 960 to 5,070. A quote priced off the first set is priced off content a brand cannot brief.

Her audience's own brand affinity ranks Walt Disney first, then Apple, Starbucks and Nike, with mass-market apparel and retail names behind them. Those are brands her followers follow, not brands she has worked with. Her audience is 76.1% women and 46.2% aged 18 to 24. Brands should review every link on her profile before deciding fit.

Three in four followers are women

On Instagram 76.1% of her audience is women and 23.9% is men, measured Aug 26, 2026. Just over three women follow her for every man. A brief built for the smaller side speaks to 23.9% of the following, about 41,400 followers, and every other figure in this section describes a young female readership.

Four in five followers are aged 18 to 34

46.2% of the audience is 18 to 24 and 34.7% is 25 to 34, so those two bands hold 80.9% of it between them. Above that the numbers fall away fast: 6.1% is 35 to 44 and 1.3% is 45 to 64. An account about motherhood is being read mostly by people younger than the mothers it is about.

11.7% of the audience is 13 to 17

That is about 20,200 accounts, and it is a compliance fact rather than a marketing one. Anything age-restricted, alcohol and gambling included, has to be planned around it rather than after it.

The United States is 55.9% and nothing else reaches 8%

The United Kingdom is second at 7.6%, then Australia at 2.4%, Canada at 2.4%, South Africa at 2.0% and Indonesia at 1.9%. English is the main language for 84.2% of the audience and Spanish for 2.6%. Every market outside the first two is under 2.5%, so a buy here is US-based with a British remainder, not a multi-market placement.

28.4% of the following does not pass the credibility screen

Audience credibility is measured at 71.6%, so 28.4% of the 173,436 followers, about 49,300 accounts, fails it. Counted separately by follower type, 56.4% are real accounts, 29.5% mass followers, 10.1% suspicious, roughly 17,600 accounts, and 3.9% other influencers. The two figures answer different questions, and a media plan needs both rather than whichever is kinder.

Family, clothing and baby products lead the interests

The measured interests of her Instagram audience are Friends, Family & Relationships at 29.4%, Clothes, Shoes, Handbags & Accessories at 25.9%, Toys, Children & Baby at 24.8%, Beauty & Cosmetics at 20.0% and Camera & Photography at 19.5%. The baby category sitting third is the useful one: it matches what the account is about, which is not something the follower count on its own would tell a buyer.