Who is Tess Shanahan?

At a glance

Tess Shanahan is a Melbourne model, presenter and creator who posts fashion, wellness, interiors and travel as @tessshanahan. The account is verified and holds 210,366 followers across 2,489 posts, measured Aug 26, 2026. Its Instagram display name reads Tess Wilson, while the handle, her own website and her podcast all carry Shanahan.

The Tess Talks podcast, weekly since June 2024

She has hosted Tess Talks since June 2024, a weekly interview show with 62 episodes listed by August 2026 and an account of its own, @tesstalksofficial. Her guests are working professionals rather than other creators: closet designer Lisa Adams, obstetrician and fertility specialist Natalie Crawford, and jewellery founder Logan Hollowell all appear in her July and August 2026 episode posts. The show runs on Apple Podcasts, Spotify and YouTube, and it supplies the Instagram feed with talking-head clips that nothing else she makes produces.

Interiors tours, not outfits, produce her biggest posts

Her two most-liked measured posts are both March 2026 home tours: a walk-in wardrobe on Mar 21 at 87,288 likes and 10,352 shares, and a home gym on Mar 25 at 18,525 likes and 10,044 shares. Nothing else measured is close, and the wardrobe reel alone is 94 times her average like count. The rest of the feed is outfit and get-ready posts routed to LTK affiliate links, travel from the Maldives in July 2026, and clips from the podcast.

A 210,366-follower account that averages 926 likes

That gap is what a brand has to price. Across the measured account she averages 926 likes and 23 comments a post, an engagement rate of 0.44%, while her Reels average 21,254 views. Two home tours carried by an interiors algorithm are not what a booked post buys, so the averages are the honest starting point.

the data shows 30 posts flagged as sponsored, the oldest from April 2020 and the newest from August 2025.

The disclosed posts we can see name Victoria's Secret Australia (Oct 25 and Oct 27, 2024), TRESemmé ANZ (Aug 5, 2024), Racing Victoria (Feb 6 and Feb 22, 2024), Revolve with the Camila Coelho Collection (Nov 21, 2023), Sandro Paris (Nov 19, 2023), Forever New (May 30, 2023), La Roche-Posay AU/NZ (Sep 12 and Dec 15, 2022) and YAS Apparel ANZ (Aug 26, 2022). A Nude by Nature post tagged as a partnership on Feb 23, 2025 reached 709,744 views, the highest view count in the measured set, and the TRESemmé Reel reached 476,599.

The most recent post the report flags as sponsored is an ambassador announcement for the JW Foundation, a charity, dated Aug 24, 2025. No sponsored post in the sample falls inside the twelve months to Aug 26, 2026. The one that carries a like count, La Roche-Posay AU/NZ from Sep 12, 2022, took 1,077 likes and 29,293 views.

Her most-tagged accounts are not a partner list. @tesstalksofficial, her own podcast, leads at 16.0% of tagged posts, and much of the rest is the wedding industry she credited around her September and October 2025 wedding posts: the Nuptial Collective at 6.1%, bridal label Pallas Couture at 5.3%, the venue at 5.3%, and the photographer and the film crew below them. Those are credits, not commercial relationships.

Her audience's own brand affinities rank Apple first, then Walt Disney, Nike, Adidas, Travelgram, DC Entertainment, Star Wars, Audi, Mercedes-Benz and Toyota. That is a mass-market and automotive list rather than the fashion houses her content would suggest, and it matches the 77.3% male split. On reach, a post here is measured at 21,254 average Reel views and 926 average likes, so a brief should be costed against a tenth of the follower count.

Australia 25.9%, the United States 20.2%, and a long tail

Two markets matter here, home and the United States: 25.9% of the audience is in Australia and 20.2% in the United States, about 54,600 and 42,600 of the 210,366 accounts measured. Nothing else reaches 4%, with the United Kingdom at 3.9%, Italy 3.3%, Canada 2.6% and Brazil 2.4%. The top two together hold 46.2%, so more than half the following sits outside both and is spread thin. English covers 68.4% of the audience and Spanish 8.2%.

77.3% men on a fashion and wellness account

The measured split is 77.3% male and 22.7% female, roughly 162,600 men and 47,700 women. That sits against content built on outfits, wellness routines, interiors and a podcast whose stated pillars are business, health and wellness, lifestyle, motherhood and personal. A women's product briefed here reaches the smaller side of the account, and the number to plan against is 47,700, not 210,366.

43.4% are 25 to 34 and 1.8% are under 18

The age profile is the most conventional part of the account: 43.4% aged 25 to 34 and 26.0% aged 35 to 44, so about seven in ten sit between 25 and 44. Then 15.8% are 18 to 24, 12.8% are 45 to 64, 1.8% are 13 to 17, which is about 3,800 accounts, and 0.1% are 65 or older. Their stated interests track her content: clothing and accessories 40.9%, travel 37.9%, photography 36.5% and restaurants and food 36.1%.

28.5% of the following is classified as real accounts

Two separate quality measures both come back low. Audience credibility is 44.8%, so 55.3% of the following does not pass the screen, about 116,200 of the 210,366 followers. Counted instead by class, 56.3% are mass followers (about 118,400), 11.7% suspicious (about 24,700), 3.5% other influencers (about 7,400) and 28.5% real accounts (about 59,900). Read next to 926 average likes, those two figures explain the engagement rate better than the follower count does.