Who is Molly-Mae Hague?
British creator and Maebe founder, 15.1M followers across three platforms
Jules CarmauxĀ·Profile updated: 28 Aug 2026
Account totals can overlap; this is not a count of unique people.
Molly-Mae Hague is a British creator and founder of the clothing label Maebe. She tags the label in 45.9% of her Instagram mentions, and it is the only account she tags on TikTok. Her Instagram followers are 64.3% in the United Kingdom and 81.7% women. Instagram figures were measured on Aug 19, 2026, TikTok on Aug 28, 2026 and YouTube on Aug 24, 2026.
| Click Analytic grade | 85.8 / 100 Instagram audience credibility measured Aug 19, 2026: 85.8% of the audience passes the authenticity screen. In the separate follower-type split, 62.8% are classified as real accounts and 11.1% as other creators. |
|---|---|
| Known as | Molly-Mae Hague |
| Born | 26 May 1999 |
| Birth sign | Gemini |
| Based in | United Kingdom |
| Category | Lifestyle / Fashion / Beauty / Motherhood |
| Top platform | |
| Audience | Measured Aug 19, 2026 on Instagram: 64.3% of the audience is in the United Kingdom, 81.7% is female, and the largest age band is 25-34 at 44.1%. |
| Estimated value per post | Unlock free with a trial |
Who is Molly-Mae Hague?
Public identity
Molly-Mae Hague is a British creator and businesswoman, born on 26 May 1999 in Stevenage and raised in Hitchin, Hertfordshire. She posts as @mollymae to 8,725,881 Instagram followers, as @mollymaehague to 4,300,000 on TikTok, and to 2,089,999 subscribers on her MollyMae YouTube channel. Her Instagram bio names her as founder of @maebestore and @filterbymollymae, with @mollymaison as home. Her Instagram and TikTok accounts are both verified and list the same management contact.
How she became known
She entered the fifth series of Love Island in 2019 on day four and finished as runner-up alongside Tommy Fury. Her following went from roughly 160,000 to almost three million over the weeks the show aired. Current platform metrics below come from separate dated measurements, not that 2019 follower count. She signed with PrettyLittleThing after the series and became its creative director in August 2021, a role she held until June 2023.
What she runs now
Since 2024 the centre of her output has been her own clothing label, Maebe. It is the most-tagged account on her Instagram at 45.9% of her mentions, ahead of every outside brand, and on TikTok it is the only account she tags. Her Prime Video series Behind It All premiered in January 2025 and won the authored documentary award at the National Television Awards that year; @primevideouk is her second-most-tagged account at 10.8%.
She had her first child, a daughter, in January 2023 and her second, a son, in June 2026. Both arrivals show up directly in the numbers rather than only in the biography: her single biggest Instagram post is the birth announcement of June 2026, at 3,043,244 likes.
Why brands look at her
The commercial case is concentration rather than raw size. 64.3% of her Instagram audience is in the United Kingdom and 81.7% is female. Her followersā declared interests include Clothes, Shoes, Handbags and Accessories at 36.0% and Toys, Children and Baby at 35.1%.
Brands Molly-Mae Hague tags and has worked with
Her own label comes first. Maebe takes 45.9% of her measured Instagram mentions and 100% of her TikTok mentions. It is her company, not a client, and any brand negotiating with her is competing with it for space on her feed.
Outside brands she has tagged, by share of her Instagram mentions: @primevideouk at 10.8%, @zara and @adidasuk at 7.2% each, then @miumiu, @adidasoriginals, @ysl, @beauty_worksonline and @acnestudios. The pattern is high-street volume plus selective luxury, not one exclusive house.
Recent, dated deals. The adidas collection teaser of Jan 11, 2026 on Instagram, and the KƩrastase vlog with LookFantastic of Aug 17, 2026 on YouTube, marked AD in the title. Her TikTok sponsored record holds only the two L'OrƩal Paris posts of May 2024.
Her Instagram followers' brand affinities, ranked: Walt Disney, Apple, Nike, PrettyLittleThing, Zara, adidas, Starbucks, MAC Cosmetics, ASOS and Primark. PrettyLittleThing, where she was creative director, ranks fourth.
The sponsored Instagram posts reviewed run from March 2020 to January 2026, most of them from 2021 and 2022, when the account was smaller, so their averages do not describe the account today.
Per-platform analytics
Followers, engagement and average views on each platform, free tiles below, full breakdown with a trial.
@mollymae is her largest account and the one that carries her audience data. Measured on Aug 19, 2026: 8,725,881 followers, an engagement rate of 5.13%, and 1,399 posts on the account.
The averages are what stand out. Posts average 8,442,117 views, which is 97% of her following, and 448,001 likes. Comments run far behind at an average of 562. These are post interactions, while views can include repeat viewing and do not count unique people.
Her top post is the birth announcement of 3 June 2026, "ā¦. and then there were 4.", at 3,043,244 likes and 17,410 comments, roughly 6.8x her own average. The next three are also family posts. Family posts draw the most likes on her Instagram.
Recent organic posting is travel and family photo dumps: Athens and Greece in July 2026, a Maebe courtside post in July. Her one recent tagged campaign is Jan 11, 2026, a teaser for an adidas collection, tagged @adidasuk.
Growth over the six months in the record is slow in relative terms and large in absolute ones: 8,570,714 in February 2026 to 8,725,881 in August, a gain of 155,167. Average likes moved far more than followers did, from 320,365 in March to 448,001 in August with a peak of 998,142 in July, the window around the birth.
Cadence in the measured window is 12 posts between Apr 26, 2026 and Aug 16, 2026, roughly 0.8 a week. The account has 1,399 posts in total. Without a comparable historical window, this lifetime count does not show whether posting slowed.
Two of the three businesses in her bio, @filterbymollymae and @mollymaison, appear in neither the mentions nor the sponsored posts reviewed. Every credibility figure further down describes her Instagram.
Instagram is where the personal news lands. Four of the five posts shown are family announcements, a second pregnancy, a birth and a sibling meeting, and the fifth is an adidas collaboration teased before launch.
The family posts took several times the likes of the adidas post. They took 1.8M, 2.3M, 2.5M and 3.0M likes; the adidas post took 521.6K. Comment counts in these examples were 3,519 to 20,075 on the personal posts against 2,569 on the brand one.
Click Analytic measures engagement at 5.13% on 8,725,881 followers.
@mollymaehague is the smaller account by followers and the strongest by rate. Measured on Aug 28, 2026: 4,300,000 followers, an engagement rate of 11.49%, and only 149 videos posted.
The reported TikTok engagement rate is 11.49%, compared with 5.13% on Instagram. Videos average 4,450,000 views and 353,150 likes. Her average TikTok views are slightly higher than her follower count.
Her biggest video, from January 2024, took 30,900,000 views and 3,500,000 likes. The rest of the top ten are the same category as on Instagram: her partner coming home in February 2023, her engagement in July 2023, a gender reveal in October 2022.
The two sponsored TikToks reviewed are both for LāOrĆ©al Paris, date from May 2024 and average 78,400 likes. @maebestore is the only account tagged by handle in the TikTok posts reviewed.
Growth between February and August 2026 was 200,000 followers, from 4,100,000 to 4,300,000, with average views peaking at 5,542,500 in July. The follower line sat flat at 4,100,000 for four straight months before moving, so the recent gain is a step rather than a trend.
Recent posting runs at 10 videos between Feb 5, 2026 and Aug 23, 2026, about 0.4 a week, and the subjects are the same two threads: her newborn son in July and August 2026, and Maebe. The autumn-winter Maebe teaser of Aug 17, 2026 and a tagged @Maebe Store clip of Jul 29, 2026 are both her own label rather than paid placements.
Her TikTok audience is 66.3% British and 85.3% female.
TikTok carries the same life but at higher speed. Two of the posts shown are LāOrĆ©al Paris placements, a Cannes get-ready-with-me and a Revitalift routine, and the other four are one-line posts about her partner, her ring and her child.
The paid clips took 7.0M and 4.1M views for 114.6K and 42.2K likes. The selected personal clips took 21.2M to 30.9M views for 2.5M to 3.5M likes. These different posts and dates do not isolate the effect of paid placement.
Engagement measures 11.49%, more than double her Instagram. TikTok has the highest reported engagement rate of her three accounts, but the platforms use different measures and are not directly comparable.
The MollyMae channel is her long-form home, running since February 2016. Measured on Aug 24, 2026: 2,089,999 subscribers, 257 videos, and an engagement rate of 1.97%.
Videos average 895,602 views, or 43% of subscribers, with 15,786 likes and 884 comments. Comments are the interesting line: 884 per video against 562 per Instagram post, on an account with fewer subscribers than her Instagram has followers.
The format is a weekly diary and the titles say so plainly: "LIFE POSTPARTUM", "SPEND THE WEEK WITH ME | 10 WEEKS POSTPARTUM", "I'M A BOY MUM". Sponsors are disclosed in the title rather than buried, as in the vlog of Aug 17, 2026 marked AD for KĆ©rastase through LookFantastic, which took 722,889 views.
Its audience is the oldest and the most female of her three: 69.1% are aged 25-34 and 91.4% are women, against 44.1% and 81.7% on Instagram. It is also the least British at 57.9%, with the United States at 12.7%.
Subscribers grew 22,000 between February and August 2026, from 2,067,999 to 2,089,999. Channel views over the same six months rose 16,656,990, from 262,893,254 to 279,550,244, which is the volume the subscriber line does not show. Put another way, the channel added about 1% more subscribers and served 16,656,990 more views in the same window.
Cadence is 10 videos between Apr 19, 2026 and Aug 17, 2026, near enough one a fortnight, with a gap across her due date in June 2026. The back catalogue is older and reads differently: the most-watched videos include a lockdown-era boyfriend prank from March 2020 and "MY BIRTH STORY" from February 2023, so the channel's history is a record of life stages rather than a content format.
Recent videoLIFE CURRENTLY & OUR QUICK TRIP TO DUBAI | VLOG | AD | MOLLYMAE722.9K views Ā· 14.9K likes Ā· 718 comments
Recent videoSPEND THE WEEK WITH ME | 10 WEEKS POSTPARTUMš¶š¼š¼ | VLOG | MOLLYMAE725.9K views Ā· 15.4K likes Ā· 993 comments
Recent videoLIFE POSTPARTUM | VLOG | MOLLYMAE884.5K views Ā· 17.8K likes Ā· 956 comments
Recent videoA REALISTIC WEEK WITH ME POST PARTUMš¶š¼š¤ | VLOG | MOLLYMAE1.1M views Ā· 20.0K likes Ā· 785 commentsYouTube is the long-form vlog channel and it is mostly postpartum right now. All four recent videos are vlogs, three of them weeks in her life postpartum and one, the Dubai trip, marked AD for KĆ©rastase through LookFantastic.
The channel is consistent rather than spiky. Views run 722.9K to 1.1M and likes 14.9K to 20.0K, with comments between 718 and 993. The engagement rate is 1.97% on 2,089,999 subscribers.
A single ad-marked vlog sits at the bottom of this band, at 722.9K views.
Who follows Molly-Mae Hague?
Audience data measured on Instagram, 19 Aug 2026.
Where Molly-Mae Hague's Instagram followers are, as a share of the audience we measured.
64.3% of them are in the United Kingdom and 6.7% in the United States. The 5 markets shown cover 85.2% of the measured audience.
How old Molly-Mae Hague's Instagram followers are.
The largest group is 25-34 at 44.1%. With 18-24 that is 81.9% of the measured followers. 5.7% sit in the 13-17 bracket, which matters if what you are selling is age-gated.
The gender split of Molly-Mae Hague's Instagram followers.
18.3% male81.7% female
What Molly-Mae Hague's Instagram followers are made of: real accounts, suspicious accounts, mass followers and other creators.
What Molly-Mae Hague's Instagram followers care about, beyond this account.
We track more of Molly-Mae Hague's audience interests than the ones shown here. See full profile insights
Every audience-quality figure below is an Instagram figure measured on Aug 19, 2026.
Gender and age
The Instagram audience is 81.7% female and 18.3% male. Its largest band is 25-34 at 44.1%, then 18-24 at 37.7%. Her three accounts sit at different life stages: TikTok is the youngest, 60.3% aged 18-24, and YouTube the oldest, 69.1% aged 25-34. A campaign that needs one age bracket should choose the platform, not just the person.
Geography and language
64.3% of the Instagram audience is in the United Kingdom, then the United States at 6.7% and Ireland at 6.7%. TikTok is tighter still at 66.3% British, while YouTube is the most international at 57.9%. 95.6% of the Instagram audience speaks English and no other language reaches one percent.
Follower quality
Her credibility score is 85.8%, the share of the audience that passes the authenticity screen. The follower-type split beneath it is a separate measure and reads 62.8% real accounts, 18.9% mass followers, 11.1% other creators and 7.1% suspicious. The mass-follower category is useful context for campaign planning, but this split does not forecast how many people will see a post.
Campaign caution
5.7% of the Instagram audience and 7.8% of the TikTok audience are aged 13-17. Alcohol, gambling and any other age-restricted category has to be planned around that share rather than assume it away.
What the audience is interested in
Ranked by declared interest on Instagram: Friends, Family & Relationships at 44.2%, Clothes, Shoes, Handbags & Accessories at 36.0%, Toys, Children & Baby at 35.1% and Restaurants, Food & Grocery at 32.2%. The baby and children category is relevant to brands outside fashion.
How we analyse creators
Every figure on this page is drawn from Click Analytic platform data and verified public sources, assessed across six signal categories.
Reach & relevance
Followers on every platform the creator actually runs, weighted by how much of that audience sits in your target market. A big number in the wrong country is reach you cannot buy, so the weighting comes first.
Audience profile
Estimated age brackets, gender split, top countries and languages of the accountās followers. This is the part that decides whether a creator fits a brief, and it is measured on the account, not guessed from the content.
Engagement signals
Average likes, comments and views on recent posts, compared with creators of the same follower size on the same platform. The comparison matters more than the raw rate: a 2% rate can be strong at 2M followers and weak at 20K.
Audience quality
Audience credibility scores and follower-type estimates where available for the account and platform. These estimates describe follower characteristics; they do not measure how many people will see a post.
Activity & consistency
Posting cadence over the last weeks and follower growth over 30 days. An account that has gone quiet or is shedding followers performs differently from one that is live and climbing, whatever its size.
Commercial readiness
Sponsored-post history, the brands already mentioned, category fit for your industry and an estimated cost per post. Together they say whether the creator is used to working with brands and roughly what a collaboration costs.
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Molly-Mae Hague, frequently asked questions
Who is Molly-Mae Hague?
A British creator and businesswoman who finished runner-up on the 2019 series of Love Island. She was creative director of PrettyLittleThing from August 2021 to June 2023, launched her own clothing label Maebe in 2024, and fronted the Prime Video series Behind It All from January 2025.
How old is Molly-Mae Hague?
Molly-Mae Hague was born on 26 May 1999 in Hertfordshire, England, and is 27 years old as of 30 August 2026. She was 20 when she appeared on Love Island in 2019.
How many followers does Molly-Mae Hague have?
8,725,881 on Instagram measured Aug 19, 2026, 4,300,000 on TikTok measured Aug 28, 2026, and 2,089,999 YouTube subscribers measured Aug 24, 2026. That is 15,115,880 in total, though the same person is likely counted more than once across the three.
Which platform performs best for her?
TikTok by engagement rate, at 11.49% against 5.13% on Instagram and 1.97% on YouTube. These platform-specific engagement rates use different formats, so they are not a like-for-like measure of overall strength. Instagram by measured average views, at 8,442,117 views per post. YouTube by measured average comments, at 884 comments per video against 562 per Instagram post. Views do not count unique people, and comment counts across formats are not directly comparable.
What brands has Molly-Mae Hague worked with?
Her Instagram mentions include Prime Video UK, Zara, adidas UK, Miu Miu, adidas Originals, YSL, Beauty Works and Acne Studios. Her most recent dated examples are an adidas post in January 2026 and a KĆ©rastase vlog with LookFantastic in August 2026. Her most-tagged account is her own label, Maebe.
Is Molly-Mae Hague good for a UK campaign?
Her Instagram followers have British and female majorities: 64.3% of her Instagram followers are in the United Kingdom and 81.7% are women. These figures do not say how many followers are both. The planning caveats include the 18.9% mass-follower share and the 5.7% of that audience aged 13-17; an age-restricted campaign would need appropriate targeting and verification.
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