Who is Olivia Jade Thomson?

At a glance

Olivia Jade Thomson posts travel, fashion and lifestyle content as @liv_jade_xo, an Instagram account carrying 190,236 followers measured 14 August 2026. She is based in Queensland, Australia, and the account is not verified. Click Analytic measured 1,661 posts on it, averaging 595 likes and 22 comments each, which is an engagement rate of 0.31%. Her bio names travel, fashion and fun, says she is Queensland born and raised, and invites collaboration enquiries.

Back on YouTube in July 2026, on a channel opened in 2015

She also runs the YouTube channel @LivJadexo, opened on 20 March 2015, whose own description links back to this Instagram account. On 30 July 2026 she told her Instagram followers she was posting to YouTube again after a few years away, and the channel description says the same thing. The channel matters to a brand for one reason: long-form video is being rebuilt alongside the feed, so the format she can offer may not stay fixed.

What the account actually posts

The content is destination-led. July 2026 was Sri Lanka, May and June were Indonesia, and earlier years cover Japan, Mexico and Greece. The recurring format is a Reel with the practical detail in the caption: entry rules, a three-night tour, or a day costed line by line. Photo posts of swimwear and outfits sit alongside them, and they are what her oldest high-performing posts are made of. Almost every recent caption asks readers to comment a keyword to be sent a link, which is how she moves people off the platform.

Followers are falling and likes are falling faster

Click Analytic holds seven months of history on this account. In February 2026 it measured 201,093 followers and 1,280 average likes. In August 2026 it measured 190,236 followers and 595. Followers fell 5.4% across those six months; average likes fell 53.5%. Every month in the series is lower than the one before it on both counts, which makes this a steady decline rather than one bad month.

Click Analytic records 30 sponsored posts on this account, published between 16 November 2021 and 22 June 2026. Twelve of them are visible in full, and they split cleanly by year: swimwear and fashion labels in 2023, travel gear and travel money in 2026.

The recent work is travel-led. Four brands carry a 2026 post the report marks as sponsored: the travel money card YouTrip Australia, the camera maker Insta360, the luggage brand Bagsmart and the eSIM service Jetpac. Two more hosted her without a disclosure on the post, the Sri Lanka operators Destination Sri Lanka and Transco Travels, named together in a 13 July caption about a twelve-day itinerary. The other accounts she tags most, Best Body Apparel, Ayana Resort, Samurai Campers, GetYourGuide, Citadines Pearl Hoi An and Dorsett Gold Coast, appear in ordinary captions rather than in any post recorded as paid. Her 2023 sponsored posts add a fashion tail: Solado, Berlook, Mambo Surf Deluxe and the Cancun resort Grand Coral Beach.

Most of that work runs on a named discount code rather than a bare link. YouTrip is sold on YTLIV, Bagsmart on JADE and Jetpac on SUMMERS15, and the Insta360 posts carry their own code. A brand booking her can therefore attribute sales instead of guessing at them, which is the most useful commercial fact about this account.

The 30 sponsored posts average 3,553 likes. The six from 2026 average 804. Those six are a 10 April backpack Reel at 1,204 likes, a 16 May Sumba Reel at 453, a 29 May Lombok Reel at 1,245, a 12 June camera Reel at 690, a 17 June Bali entry-rules Reel at 597 and a 22 June travel-card Reel at 637, which is 4,826 likes across six posts.

The lifetime figure is carried by 2023, when a single sponsored post could take 5,100 or 6,103 likes, and it describes an account that no longer exists. What the 2026 sample does show is that her paid posts are not underperforming her organic ones. Her measured monthly average likes were 896 in April, 815 in May and 807 in June 2026, and the six paid posts averaged 804 across the same window. The account came down and the sponsored work came down with it.

Her audience's own brand preferences point somewhere else entirely. The strongest affinities measured are Walt Disney, then Apple, Nike, Starbucks, Netflix and Adidas, which is a mass-market list rather than the boutique-hotel and tour-operator profile she actually posts for. Any reach quoted here also needs the credibility discount applied first, because 54.2% of the following does not pass the screen.

Everything below is measured on her Instagram account on 14 August 2026. It matters more than usual for this creator, because the audience an Australian travel account has turned out to be is not the one an Australian brief would assume.

The United States is three times her home market

The audience is 34.0% United States and 10.9% Australia, then Brazil at 5.3%, India at 3.6%, Mexico at 3.5% and the United Kingdom at 3.0%. On 190,236 followers, the Australian share is 20,736 accounts. Anything locked to Australia, a domestic hotel rate or an Australian-only card offer, is being shown to roughly one follower in nine. The tail is genuinely global rather than a second concentration: no country after Australia reaches 6%.

61.4% men, while the top audience interest is fashion

The split is 61.4% men and 38.6% women. That is a clear lean with both sides large enough to plan for, and the smaller side is still 73,431 people. The interest data does not follow that split the way a brief would expect. Her audience's strongest measured interest is Clothes, Shoes, Handbags and Accessories at 29.2%, ahead of Friends, Family and Relationships at 27.0%, Toys, Children and Baby at 26.9%, Camera and Photography at 25.1% and Travel, Tourism and Aviation at 22.8%.

The centre is 25 to 34, and 7.8% are minors

The largest band is 25 to 34 at 33.9%, just ahead of 18 to 24 at 32.0%, and together those two are 65.9% of the audience. Above them, 17.3% are 35 to 44 and 8.9% are 45 to 64. Below them, 7.8% are 13 to 17, which is 14,838 accounts. That last figure is a compliance fact rather than a marketing one, and anything age-restricted has to account for it.

More than half the following does not pass the credibility screen

Audience credibility is measured at 45.8%, so 54.2% of the following does not pass the screen. On 190,236 followers that is 103,108 accounts. The follower-type breakdown is a separate measure and it reads the same way: 31.8% are real accounts, which is 60,495; 48.4% are mass followers, which is 92,074; 16.2% are suspicious, which is 30,818; and 3.6% are other influencers. Both measures point at the same planning rule, which is to quote reach from her 10,004 average Reel views rather than from the follower count.

Six in ten read English, and one in eight reads Spanish

English is the main language for 62.0% of the audience, Spanish for 12.4% and Portuguese for 5.3%. That Spanish share is larger than her entire Australian following, and it is consistent with Brazil and Mexico sitting inside her top five countries. A campaign written only in English speaks fully to under two thirds of the people it reaches.