Who is Kate Wasley?
Plus-size model on the Sydney curve board of Vivien's Models, posting size-inclusive try-ons as @katewas_
Jules Carmaux·Profile updated: 11 Sept 2026Account totals can overlap; this is not a count of unique people.
Kate Wasley is a plus-size model on the Sydney curve board of Vivien's Models who posts size-inclusive try-ons and get ready with me videos as @katewas_. Her paid posts since 2025 run from Cancer Council sun-safety campaigns to Swarovski, Tise and Ecosa. Her most-liked TikTok, a November 2023 cob loaf video, has 1,400,000 views. Instagram holds 285,321 followers, measured 20 August 2026, and TikTok 47,100, measured 10 September 2026.
| Click Analytic grade | 68.6 / 100 Kate Wasley's Instagram audience, measured 20 August 2026, scores 68.6 on credibility, so 31.4% of her 285,321 followers, about 89,600 accounts, fall outside the screen. The follower-type split is a separate reading: 47.3% real accounts, 37.7% mass followers, 9.0% suspicious, about 25,700 accounts, and 6.0% other influencers. |
|---|---|
| Known as | Kate Wasley |
| Based in | Australia |
| Category | Plus-size fashion / Curve modelling / Try-on hauls |
| Top platform | |
| Audience | Kate Wasley's Instagram audience, measured 20 August 2026, is 75.9% women, led by the United States at 25.4% and Australia at 14.1%, with 46.4% aged 25 to 34. |
| Estimated value per post | Unlock free with a trial |
Who is Kate Wasley?
On the Sydney curve board of Vivien's Models
Kate Wasley is a plus-size model based in New South Wales, Australia. She is on the Sydney curve board of Vivien's Models, an agency with boards in Sydney, Melbourne, Brisbane and Perth, and both of her social bios send brand enquiries there. She posts as @katewas_ on a verified Instagram account and under the same handle on TikTok, an account opened in October 2019. A YouTube channel under her name holds five videos uploaded between March 2018 and April 2020, the last of them a plus-size haul from the online retailer ASOS.
Try-ons that name the label and the size
Much of what she posts is size-inclusive fashion. The usual format is a try-on or a get ready with me video that names the label and the size she is wearing, from Uniqlo to Ena Pelly and Auguste. A second thread is clothing that fits women who are tall as well as plus-size, tagged for long pants. In November 2023 an Instagram post shared an episode of the podcast Nothing To Wear in which she gives shopping tips for plus-size women.
A November 2023 cob loaf video is her most-liked TikTok
Seven of her ten most-liked TikTok videos date from 2023. A cob loaf video from November 2023 has 1,400,000 views and 157,100 likes, which is 26.6% of the 589,700 likes the account had collected by September 2026. In May 2023 she posted a video tagged for the We Wear Australian finale show at Australian Fashion Week in Sydney, and two months later an H&M plus-size get ready with me reached 554,700 views.
Paid work split between fashion and sun safety
Her paid posts since 2025 mix fashion with public health. She posted sun-safety content with Cancer Council in January 2025, and in January and February 2026 took part in End the Trend, a campaign tagged with Cancer Council that challenges tanned skin as a beauty standard. The sleep brand Ecosa came in January 2026, and Swarovski and the secondhand fashion app Tise in May.
Brands Kate Wasley has worked with
Paid work shows on Instagram from December 2021 to May 2026, across 30 sponsored posts, and on TikTok from January 2025 to May 2026. Eight of the 12 named partners deal in clothing or shoes, from Best&Less to the resale app Tise; the others are Cancer Council, two jewellers and a sleep brand.
Cancer Council is the partner that recurs. Its sun-safety posts ran on both platforms in January 2025, and the End the Trend posts followed in late January and early February 2026. The posts from 2026 also tag the federal health department, and the first of them is marked as an ad. Her three End the Trend posts on Instagram drew 20, 73 and 75 comments, and the most, 75, came on the longest caption, about being praised for a suntan as a child.
Fashion and lifestyle placements in 2025 include Lululemon and Heyshape on Instagram early in the year, a De Gail try-on on TikTok in September and a Cullen Jewellery necklace post on Instagram in October, marked as an ad. In 2026 came the sleep brand Ecosa in January, then Swarovski for Mother's Day on TikTok and the secondhand fashion app Tise, marked as an ad and tagged as a launch, both in May.
Named partners before 2025 are fashion retailers on Instagram: Forever New's Curve range and Best&Less in early 2023, Forever New again and Bared Footwear in 2024, and Suzanne Grae in December 2024. Forever New appears twice, with a January 2023 ad at 1,599 likes and a February 2024 workwear post at 310 likes.
On TikTok, where likes show, the five sponsored videos average 274 likes and the three from 2026 average 169. The account's like average read 205 in March, 153 in April and 179 in May 2026. Without the January 2025 Cancer Council video at 614 likes, the other four sponsored videos average 189.
On Instagram the 2026 paid posts show views, not likes. Four of the five drew between 6,649 and 28,523 views, against a Reel average of 11,445 measured in August 2026, and the Ecosa post reached 1,369,908. Her Instagram audience's own brand affinities rank Walt Disney, Apple, Starbucks, Nike and Netflix first. In that top ten, Nike and Adidas are the sportswear names, Zara, eighth, the one fashion chain, and MAC Cosmetics, ninth, the one beauty brand.
Per-platform analytics
Followers, engagement and average views on each platform, free tiles below, full breakdown with a trial.
Instagram is her larger account, with about six times the TikTok following, and the harder one to read from outside, because like counts are hidden on her recent posts. What stays visible is reach, comments and a follower count that fell in every month from February to August 2026.
Measured in August 2026, the verified account held 285,321 followers across 1,445 posts. Reels average 11,445 views, equal to 4.0% of the follower count, and posts average 27 comments.
None of the 17 posts reviewed from late August 2025 to mid-August 2026 shows a like count, paid posts included. The latest post with a visible count in the sample is a Heyshape post from March 2025 at 783 likes. Comments still show: on 12 recent posts they ran from 1 to 52, and the 52 came on an August 2026 post about new boots.
The recent feed mixes outfit posts with small personal series. In August 2026 she took on a challenge to move every day of that month, and one post marks day 16. There is a post from a day on set, a July 2026 video about a permanent hair straightening treatment that drew 12,169 views, and a July get-dressed video tagged for tall-girl fashion that drew 8,084.
Several posts from 2023 and 2024 still show like counts. A Valentine's Day lingerie post for Best&Less from February 2023, marked as an ad, has 1,878 likes and 50,788 views. A plus-size Lululemon try-on haul from April 2023 has 1,705 likes and 77,722 views, and a May 2024 outfit post about finding pieces from brands that do not usually make plus sizes has 1,446 likes and 85,073 views.
The two largest view counts among her Instagram posts are on paid posts. A post for the sleep brand Ecosa from January 2026, flagged as sponsored, has 1,369,908 views, about 120 times her Reel average, and 52 comments. A Cancer Council sun-safety post from late January 2025 has about 348,000 views.
The following fell in each month from February to August 2026: 294,415 in February, 292,761 in April, 287,191 in June and 285,321 in August. That is 9,094 fewer followers, a 3.1% fall, and the largest single step, 4,255, came between April and May. The number of accounts she follows rose from 1,169 to 1,287 over the same months.
Her TikTok has about a sixth of the Instagram following, and it is the account where likes stay visible. It holds her most-liked video, and its average views more than halved between March and September 2026.
Measured in September 2026, the account held 47,100 followers across 273 videos and is not verified. An average video takes 4,188 views, 98 likes and 5 comments, and the engagement rate stands at 3.12%. Average views equal 8.9% of the follower count; on Instagram, measured in August 2026, the Reel average is 4.0% of followers.
The follower count has read 47,100 in every month from April to September 2026, after 47,005 in March. From March to September, average views fell from 9,348 to 4,188, down 55.2%, and average likes from 205 to 98.
None of her ten most-liked videos is from 2026. Beyond the November 2023 cob loaf video, which also drew 8,140 shares and 9,724 saves, the list includes a December 2021 clip captioned only 'A game changer' at 343,300 views and 3,526 saves. The newest entries are a get ready with me from March 2025 at 345,600 views and a look by the Australian designer Leo Lin from August 2025 at 258,200.
Her 13 videos from 2026 drew between 734 and 32,800 views. A two-part hair series in July drew 32,800 views for the before video and 5,754 for the result a day later. A July get ready with me reached 19,200 views, 648 likes and 60 saves, while an August Uniqlo try-on drew 3,625 views. A get ready with me tagging Auguste, posted four days before the September measurement, had 745 views.
Five of her videos carry a paid flag. A Cancer Council sun-safety video from January 2025 has 423,000 views and 614 likes. The other four drew between 2,403 and 12,900 views: a De Gail try-on at 12,900 in September 2025, End the Trend videos at 12,900 and 2,403 in late January and early February 2026, and a Swarovski Mother's Day video at 9,877 in May 2026.
The TikTok audience, measured in September 2026, is not the Instagram one. It is 91.3% women and younger, with 48.0% aged 18 to 24 and 5.4% aged 13 to 17, about 2,500 accounts. Australia holds 48.6% and New Zealand 5.0%, so a trans-Tasman brief reaches 53.6% of it, while Brazil is second at 20.0% and Portuguese is the language of 20.4%.
Who follows Kate Wasley?
Audience data measured on Instagram, 20 Aug 2026.
Where Kate Wasley's Instagram followers are, as a share of the audience we measured.
25.4% of them are in the United States and 14.1% in Australia. The 5 markets shown cover 57.7% of the measured audience.
How old Kate Wasley's Instagram followers are.
The largest group is 25-34 at 46.4%. With 18-24 that is 77% of the measured followers. 3.5% sit in the 13-17 bracket, which matters if what you are selling is age-gated.
The gender split of Kate Wasley's Instagram followers.
24.1% male75.9% female
What Kate Wasley's Instagram followers are made of: real accounts, suspicious accounts, mass followers and other creators.
What Kate Wasley's Instagram followers care about, beyond this account.
We track more of Kate Wasley's audience interests than the ones shown here. See full profile insights
Kate Wasley's Instagram audience, measured in August 2026, is older and more spread across countries than her TikTok one, which was 48.6% Australian and 91.3% women in September 2026.
Three in four followers are women, most aged 25 to 44
The split is 75.9% women and 24.1% men, and the men still number about 68,800 accounts. It is older than her TikTok following: 46.4% are 25 to 34 and 15.2% are 35 to 44, so 61.6% sits between 25 and 44, against 30.6% aged 18 to 24. The 13 to 17 bracket is 3.5%, about 10,000 accounts, which an alcohol or other age-gated brief still has to plan around.
The United States is first and Australia second
The United States holds 25.4% and Australia 14.1%, followed by the United Kingdom at 9.0%, Brazil at 5.1%, France at 4.2% and Canada at 3.6%. The United States, Australia, the United Kingdom and Canada add up to 52.1%, and English is the language of 64.2% of the audience, ahead of Spanish at 9.2% and Portuguese at 5.7%. A brief limited to Australia reaches about one follower in seven here, where on her TikTok it reaches almost one in two.
About 89,600 of her Instagram followers fail the credibility screen
Audience credibility is 68.6%, which leaves 31.4% of the following, about 89,600 accounts, outside the screen. The follower-type split is a separate reading: 47.3% are real accounts, about 135,000, and 37.7% are mass followers, about 107,500. Another 9.0%, about 25,700, are classed as suspicious, and 6.0%, about 17,200, as other influencers.
Friends and family, clothing and food lead her audience's interests
The audience's measured interests run friends, family and relationships at 45.1%, clothing and accessories at 38.6%, restaurants and food at 38.1% and travel at 37.7%. Beauty and cosmetics is seventh at 30.9%, behind toys, children and baby at 35.3%, and weddings follow at 29.5%. For a fashion brief that ordering matches her try-on content; for a beauty brief, the category ranks below children's products in this audience.
How we analyse creators
Every figure on this page is drawn from Click Analytic platform data and verified public sources, assessed across six signal categories.
Reach & relevance
Followers on every platform the creator actually runs, weighted by how much of that audience sits in your target market. A big number in the wrong country is reach you cannot buy, so the weighting comes first.
Audience profile
Estimated age brackets, gender split, top countries and languages of the account’s followers. This is the part that decides whether a creator fits a brief, and it is measured on the account, not guessed from the content.
Engagement signals
Average likes, comments and views on recent posts, compared with creators of the same follower size on the same platform. The comparison matters more than the raw rate: a 2% rate can be strong at 2M followers and weak at 20K.
Audience quality
Audience credibility scores and follower-type estimates where available for the account and platform. These estimates describe follower characteristics; they do not measure how many people will see a post.
Activity & consistency
Posting cadence over the last weeks and follower growth over 30 days. An account that has gone quiet or is shedding followers performs differently from one that is live and climbing, whatever its size.
Commercial readiness
Sponsored-post history, the brands already mentioned, category fit for your industry and an estimated cost per post. Together they say whether the creator is used to working with brands and roughly what a collaboration costs.
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Kate Wasley, frequently asked questions
How many followers does Kate Wasley have?
Her Instagram account, @katewas_, had 285,321 followers in August 2026, and her TikTok had 47,100 in September 2026. That is 332,421 followers combined, and the two followings overlap, so it is not a count of separate people.
What is Kate Wasley's engagement rate?
Her TikTok engagement rate is 3.12%, measured in September 2026. On Instagram none of the 17 posts reviewed since late August 2025 shows a like count, so no like-based rate applies there. Her Reels average 11,445 views and her posts 27 comments, measured in August 2026.
Which agency represents Kate Wasley?
She is on the Sydney curve board of Vivien's Models, whose page for her links both her Instagram and her TikTok. Both of her bios send bookings and collaboration enquiries to the agency.
Which brands has Kate Wasley worked with?
Sponsored posts since 2025 cover Cancer Council and the End the Trend campaign, Swarovski, Tise, Ecosa, De Gail, Cullen Jewellery, Lululemon and Heyshape. Earlier paid Instagram posts include Best&Less, Forever New, Bared Footwear and Suzanne Grae.
Where is Kate Wasley's audience?
On Instagram, measured in August 2026, 25.4% of the audience is in the United States and 14.1% in Australia, and 75.9% are women. On TikTok, measured in September 2026, Australia holds 48.6% and Brazil 20.0%, and 91.3% are women.
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