Who is Karina Kipp?

A German kitchen hack and comedy account with 2,067,613 followers

Karina Kipp posts as @karina2you on Instagram, where Click Analytic measured 2,067,613 followers across 1,835 posts on 19 August 2026. The account carries no verification badge at that size. Her posts are German-language Reels: taste tests, kitchen and cleaning shortcuts, and one-line questions to camera that invite a reply in the comments. She is 48, born in Latvia on 28 April 1978, and based in Germany.

Probiersen, the taste-test series that became a cookbook

Probiersen is her own word for trying something on camera and reacting to it, and her community tags it #probierenmitkarina. It is the format that built the account. Südwest, a Penguin Random House imprint, published the book Probiersen - #probierenmitkarina on 20 November 2024, 176 pages of the recipes and kitchen hacks from those videos. She has since taken the format on stage: the Alando Palais in Osnabrück lists a Probiersen live date for 12 November 2026.

Fourteen days in the Promi Big Brother house

In October 2025 she entered the thirteenth series of Promi Big Brother, the German celebrity format streamed on Joyn, and left the house on day 14. Joyn's own candidate page put her following at over 8.6 million across platforms at the time. For a brand, that means national television exposure as recently as October 2025, sitting on top of the Reels audience.

TikTok is four and a half times the size of this account

Instagram is the middle one of her three large accounts. Her TikTok page, opened on 5 October 2019, showed 9,400,000 followers, 4,725 videos and 474,600,000 lifetime likes in August 2026, and her YouTube channel, @Karina2you, lists about 1.78 million subscribers. Every other figure on this page describes her Instagram. A brand planning a German campaign should treat the 2,067,613 Instagram followers as one part of a reach it would have to price separately.

Karina Kipp has a disclosed paid history on Instagram, and most of it is four years old. Nine of her posts carry a German advertising label, published between 24 June 2022 and 9 July 2026, and six of them come from one run in the summer of 2022.

Four brands are named in those captions. congstar, the German mobile network brand, accounts for five of the nine, all from July and August 2022. Freizeitpark Slagharen has one from 21 August 2022. MG Motor Deutschland has an MG HS Hybrid+ post from 5 March 2026, and Novo Nordisk a post from 9 July 2026, labelled as a paid partnership and filmed at the company's Beyond Weight conference in Copenhagen.

Paid posts land well below her organic average. The nine disclosed posts average 2,298 likes. The two from 2026 average 4,022, against an 18,027 organic average measured 19 August 2026, so a disclosed post collects about 22% of what a typical post does. The MG Motor Deutschland post took 5,552 likes on 376,477 views; the Novo Nordisk post took 2,492 likes on 162,159 views.

Three things limit that comparison. Six of the nine posts are from 2022, when the account was a different size, so the 2,298 lifetime average is not a current figure. One of the nine is an award announcement rather than a product placement. And the 2026 half of the split is two posts, which is a thin base. What is not thin is the reach a campaign would buy: 772,976 average Reel views, on a following of which 14.5% does not pass the credibility screen. The view average is the better planning figure of the two.

She also tags brand accounts on posts that carry no paid label, among them @sheingermany, @happysize, @joyn_de and @wowtvde, each appearing once.

Her audience's own brand affinities, in rank order, run Apple, Nike, Walt Disney, Adidas, IKEA and Nutella. IKEA and Nutella beside a 42.4% Toys, Children and Baby interest describe a household audience rather than a luxury one.

Nearly nine in ten followers are women

The Instagram audience is 87.4% women and 12.6% men, measured 19 August 2026. On 2,067,613 followers that is roughly 1.81 million women. A brief written for the smaller side would be speaking to 12.6% of the following.

Two thirds of the audience is in Germany

Germany is 66.3% of the audience, about 1.37 million accounts. Austria follows at 3.5% and Switzerland is sixth at 1.7%, so the German-speaking market is roughly 71.5% of the total. The tail is less usual: Ukraine is third at 2.8%, Türkiye fourth at 2.0% and Italy fifth at 1.9%. By main language, 62.8% read German, 12.2% English and 6.5% Russian.

The centre of the audience is 25 to 44

41.5% of her followers are 25 to 34 and 23.7% are 35 to 44, so 65.2% sit in the two brackets that carry household spending. Another 21.7% are 18 to 24. Only 2.5% are 13 to 17, about 51,000 accounts, a share that still has to be counted for any age-gated category.

One in seven followers does not pass the credibility screen

Instagram audience credibility is measured at 85.5%, so 14.5% of the following does not pass, roughly 300,000 accounts. Counted separately by follower type, 79.8% are real accounts, 10.4% are suspicious, which is about 215,500 accounts, 8.0% are mass followers and 1.8% are other influencers. Credibility and the suspicious share are two different measures of two different things, and the credibility figure is the wider of the two.

Family, food and children's products lead their interests

Her audience's measured interests are Friends, Family and Relationships at 55.1%, Restaurants, Food and Grocery at 42.7%, Toys, Children and Baby at 42.4%, Pets at 38.2% and Clothes, Shoes, Handbags and Accessories at 36.8%. Set next to an audience that is 87.4% women and 65.2% aged 25 to 44, the Toys, Children and Baby share is the one that changes a brief: this is a household audience rather than a beauty or fashion one.