Who is Jacob Savage?

At a glance

Jacob Savage is a family-video creator based in the United States who posts as @iamjacobsavage on TikTok, where he has 901,200 followers measured 26 August 2026, and no verified badge. An average video there takes 1,350,000 views and 126,250 likes at an 8.90% engagement rate.

728 videos and 84.8 million likes since September 2021

The account opened on 4 September 2021 and has taken 84,800,000 lifetime likes across 728 videos, which is about 116,500 likes for every video it has ever published. Its measured average in August 2026 is 126,250, so the account is currently running ahead of its own lifetime average rather than living off it. Spread across the 1,817 days since it opened, that is a video roughly every two and a half days.

Average views rose 2.63 times in six months while the follower count stood still

Seven monthly readings run from February to August 2026. Average views rise across them from 513,709 to 1,350,000, which is 2.63 times, and average likes from 56,544 to 126,250. The follower count does not follow: every one of the seven readings sits between 898,509 and 901,274, a band of 2,765 accounts, or 0.3%. In February an average video took views equal to 57.2% of his follower count; in August, 149.8% of it.

A 4 July 2026 caption says he is slowing down; August average views hit 1,350,000

On 4 July 2026 he captioned a video “Been taking a little break. Needed to slow things down a little.” The monthly readings either side of it do not read as a slowdown: average views go 899,660 in May, 939,646 in June, 1,003,712 in July and 1,350,000 in August. His ten most recent videos date from 20 May to 21 August 2026, the widest of them a 21 August post captioned “Uh ohhhhh” at 2,200,000 views.

A 92.0% female TikTok audience on an account about fatherhood

His TikTok audience is 92.0% women and 65.9% aged 18 to 24, measured 26 August 2026, and 89.1% of it is in the United States. Only 4.2% of it is 35 or older. Those three shares are counted separately and each covers most of the account, so a brand selling to young women in the United States is aimed the right way; a brand selling to settled parents is buying the subject matter and not the audience.

No sponsored post is recorded on Jacob Savage’s TikTok account as of 26 August 2026. His Instagram, measured 6 September 2026, has no flagged sponsored post either, though a 22 May 2026 Instagram caption names the jewellery brand Darry Ring without a paid disclosure.

The two accounts he tags most often are personal ones rather than companies: no product account, no repeated commercial handle and no tagged advertiser appears across his TikTok posts, and on Instagram the only brand among his most tagged accounts is Chubbies, at 2.8% of tagged posts.

No sponsored post is flagged across 728 videos, and the average video took 1,350,000 views last month. A first campaign here sets its own benchmark rather than meeting one, and the brief has to be written from what those organic videos already do.

What a placement would reach is still measurable. An average video takes 1,350,000 views and 126,250 likes, which is 1.50 times his follower count in views. The direction matters as much as the level here: the same average was 513,709 in February 2026, so a placement bought now reaches 2.63 times what one bought six months ago would have.

One measured fact belongs in the negotiation. His 2023 and 2024 peaks, up to 21,800,000 views, run about sixteen times his current average, so a rate argued from those is argued from work that is two years old. The number to argue from is 1,350,000, the highest of his seven monthly readings since February.

The mechanic matters more here than usual. At 255 average comments per video, any campaign scored on comment volume will read as a failure whatever it does, while 318,500 shares and 148,760 saves on his most-watched video show where this audience does act. On TikTok, for a brand selling to women aged 18 to 24 in the United States, the demographics line up on all three measures, each counted separately: 92.0% women, 65.9% in that age band and 89.1% in that country. A brand selling to men should look at his Instagram instead, where 50.3% of the audience is male.

An even split on Instagram: 50.3% men and 49.7% women

His Instagram audience, measured 6 September 2026, is 50.3% men and 49.7% women. On TikTok the same creator's audience is 92.0% women, so which account a brand books decides who it reaches. On 274,549 followers the Instagram men come to about 138,100 accounts.

45.2% are 18 to 24 and 40.1% are 25 to 34

That puts 85.3% between 18 and 34, then 7.0% at 35 to 44 and 1.7% at 45 to 64. The 25 to 34 share is almost twice the TikTok one of 21.7%, so the Instagram audience is the older of the two.

6.0% are 13 to 17

That is about 16,500 accounts, a smaller share than the 8.2% on TikTok but still one that rules out age restricted categories without a gate.

80.2% are in the United States

India follows at 3.5%, the United Kingdom at 2.3%, Australia at 1.1% and Canada at 1.0%. English is the language of 92.6%, so there is no second market to localise for on either account.

36.1% of the following does not pass the credibility screen

Audience credibility on Instagram is measured at 63.9%, so 36.1% does not pass, about 99,100 accounts. A separate follower-type model classifies 41.9% as mass followers, 35.7% as real accounts, 13.1% as suspicious and 9.4% as other influencers. The two readings measure different things. Mass followers outnumber real accounts, so the 299,890 Reel average is a firmer planning number than the follower count.

Clothing, family and children lead the interests

The measured interests start with Clothes, Shoes, Handbags & Accessories at 30.4%, then Friends, Family & Relationships and Toys, Children & Baby at 23.4% each, Camera & Photography at 20.9% and Music at 20.1%. Their brand affinities rank Walt Disney first, then Apple, Starbucks, Nike and Busch.