Who is Jacob Savage?

At a glance

Jacob Savage is a family-video creator based in the United States who posts as @iamjacobsavage on TikTok, where he has 901,200 followers measured 26 August 2026, and no verified badge. An average video there takes 1,350,000 views and 126,250 likes at an 8.90% engagement rate.

728 videos and 84.8 million likes since September 2021

The account opened on 4 September 2021 and has taken 84,800,000 lifetime likes across 728 videos, which is about 116,500 likes for every video it has ever published. Its measured average in August 2026 is 126,250, so the account is currently running ahead of its own lifetime average rather than living off it. Spread across the 1,817 days since it opened, that is a video roughly every two and a half days.

Average views rose 2.63 times in six months while the follower count stood still

Seven monthly readings run from February to August 2026. Average views rise across them from 513,709 to 1,350,000, which is 2.63 times, and average likes from 56,544 to 126,250. The follower count does not follow: every one of the seven readings sits between 898,509 and 901,274, a band of 2,765 accounts, or 0.3%. In February an average video took views equal to 57.2% of his follower count; in August, 149.8% of it.

A 4 July 2026 caption says he is slowing down; August average views hit 1,350,000

On 4 July 2026 he captioned a video “Been taking a little break. Needed to slow things down a little.” The monthly readings either side of it do not read as a slowdown: average views go 899,660 in May, 939,646 in June, 1,003,712 in July and 1,350,000 in August. His ten most recent videos date from 20 May to 21 August 2026, the widest of them a 21 August post captioned “Uh ohhhhh” at 2,200,000 views.

A 92.0% female audience on an account about fatherhood

His audience is 92.0% women and 65.9% aged 18 to 24, measured on TikTok on 26 August 2026, and 89.1% of it is in the United States. Only 4.2% of it is 35 or older. Those three shares are counted separately and each covers most of the account, so a brand selling to young women in the United States is aimed the right way; a brand selling to settled parents is buying the subject matter and not the audience.

No sponsored post is recorded on Jacob Savage’s TikTok account as of 26 August 2026.

The two accounts he tags most often are personal ones rather than companies: no product account, no repeated commercial handle and no tagged advertiser appears across his posts.

Nothing on the account has been sold, then, across 728 videos and an average video that took 1,350,000 views last month. A first campaign here sets its own benchmark rather than meeting one, and the brief has to be written from what those organic videos already do.

What a placement would reach is still measurable. An average video takes 1,350,000 views and 126,250 likes, which is 1.50 times his follower count in views. The direction matters as much as the level here: the same average was 513,709 in February 2026, so a placement bought now reaches 2.63 times what one bought six months ago would have.

One measured fact belongs in the negotiation. His 2023 and 2024 peaks, up to 21,800,000 views, run about sixteen times his current average, so a rate argued from those is argued from work that is two years old. The number to argue from is 1,350,000, the highest of his seven monthly readings since February.

The mechanic matters more here than usual. At 255 average comments per video, any campaign scored on comment volume will read as a failure whatever it does, while 318,500 shares and 148,760 saves on his most-watched video show where this audience does act. For a brand selling to women aged 18 to 24 in the United States the demographics line up on all three measures, each counted separately: 92.0% women, 65.9% in that age band and 89.1% in that country.

92.0% women and 8.0% men

His TikTok audience is 92.0% women and 8.0% men, measured 26 August 2026. That is a one-sided audience: on 901,200 followers it comes to roughly 829,100 women and 72,100 men, so a brief written for the smaller side speaks to 8.0% of his following. For a men’s product the follower count is the wrong reason to book this account.

Two thirds of the audience is aged 18 to 24, and 4.2% is 35 or older

A further 21.7% is 25 to 34, so 87.6% of this audience sits between 18 and 34 and only 4.2% is 35 or older. That is worth reading twice on an account built on family life: the 25 to 44 bracket a parenting brand normally buys accounts for 25.1% here, so three quarters of this audience sits outside it. The 18 to 24 band on its own is two thirds of the account.

Roughly 73,500 accounts sit in the 13 to 17 band

8.2% of this audience is aged 13 to 17, which on 901,200 followers is roughly 73,500 accounts. On an account whose subject is a young family, that band is a compliance question rather than a marketing one: alcohol, gambling and anything needing an adult purchasing decision have to be cleared against it before a brief is signed.

89.1% of the audience is in the United States and no other country reaches 3%

That is about 802,500 accounts, against 7.3% spread across the next six countries: Canada 2.4%, Nigeria 1.5%, Australia 1.3%, the United Kingdom 1.2%, Italy 0.5% and France 0.4%. English is the first language of 96.8%. There is no second market here to localise for, and no reason to run this account in another language.