Who is Emily Cocea (Hotblockchain)?

At a glance

Emily Cocea is a United States based creator who posts as @hotblockchain to 2,500,000 TikTok followers, measured Aug 26, 2026. She is a law student at the University of Michigan, and her recent videos carry the tags #2L, #umich and #civpro. Its biggest video ran to 6,400,000 views in February 2025; the ten it published between Aug 19 and Aug 25, 2026 averaged 53,350 views.

How the account was built

The account opened on Nov 15, 2022, and its public page lists 88,400,000 lifetime likes; the Aug 26, 2026 report counts 1,110 posts, about 79,600 likes per post over the account's life. Six of its seven largest measured videos landed inside a single six month stretch, between Nov 15, 2024 and May 14, 2025, in a range of 2,900,000 to 6,400,000 views. The May 14, 2025 video, showing her law school admissions letter, took 3,300,000 views and 527,600 likes.

What the account publishes now

Today's videos carry law school captions where they carry one at all: #2L and #umich on Aug 25, 2026, #civpro and #lawschool on Aug 20, and one video published as a reply to another account. Six of the ten most recent are posted with no caption. Those ten, published between Aug 19 and Aug 25, 2026, averaged 53,350 views and 5,663 likes, roughly half the account's own 107,600 view average. The account carries no verification badge. Her Instagram, which her TikTok bio points to, was measured at 1,195,898 followers on Sep 6, 2026.

A male audience split between the United States and Mexico

Her TikTok audience is 89.0% men and 11.0% women, and 84.6% of it is aged 18 to 34; on Instagram the share of men is higher still, at 93.6%. The United States accounts for 28.4% of it and Mexico for 20.4%, and 39.5% of the audience speaks Spanish against 43.6% English. A United States law school account with a Mexican second market is an unusual pairing, and it decides which briefs fit: bilingual creative and men's categories, not English only campaigns aimed at women.

No sponsored post is on record

Measured on Aug 26, 2026, her TikTok carries no recorded sponsored post and no disclosed brand partner, and her Instagram, measured Sep 6, 2026, carries none either. Its @-mentions concentrate on a handful of accounts, one taking 57.1% of them and the next 21.4%. Her Instagram followers rank Walt Disney first, then DC Entertainment, Apple, Star Wars and Marvel Entertainment, an entertainment and fandom list rather than a fashion one.

There is no paid post benchmark to price against

A brand approaching this account is pricing a first deal with no paid history behind it. The organic figures are the only benchmark available: 107,600 average views and 11,100 average likes across 1,110 posts, and 53,350 average views across the ten posts published between Aug 19 and Aug 25, 2026. Price against the recent figure, and treat the 2,900,000 to 6,400,000 view videos of 2024 and 2025 as what the account has done, not as what a booked post will do.

The categories this audience fits

The measured audience narrows the shortlist more than the follower count does. 89.0% men, 84.6% aged 18 to 34 and a combined 48.8% in the United States and Mexico point at men's grooming, gaming, sportswear and food delivery, with Spanish creative running alongside English. Her Instagram bio also lists the title Playboy Bunny, which a brand should weigh against its own guidelines before booking. 5.0% of the audience is 13 to 17, so age gated categories need a gate on the landing page. And because the account draws 46 comments to 11,100 likes, a mechanic built on comments will underperform even when reach is normal. On Instagram, 48.0% of the following does not pass the credibility screen, so reach bought there should be discounted by close to half.

93.6% of the Instagram audience is men

Her Instagram audience, measured Sep 6, 2026, is 93.6% men and 6.4% women. On 1,195,898 followers that is roughly 76,500 women. Her TikTok audience leans the same way at 89.0% men, so a women's category would be buying a small minority on either account.

41.7% are 25 to 34 and 36.1% are 18 to 24

14.3% are 35 to 44 and 4.1% are 45 to 64, which makes the Instagram audience a little older than the TikTok one, where 51.9% are 18 to 24. A further 3.7% are 13 to 17, about 44,200 accounts, so age restricted categories still need a gate.

Half of it is in the United States, and 13.2% in Mexico

The United States holds 50.2%, then Mexico at 13.2%, the United Kingdom at 4.0%, Canada at 2.4% and Australia at 1.9%. English is the first language of 68.6% and Spanish of 21.8%, a smaller Spanish share than on TikTok, where it is 39.5%.

48.0% of the following does not pass the credibility screen

Audience credibility on Instagram is measured at 52.0%, so 48.0% does not pass, about 574,000 accounts. A separate follower-type model classifies 42.9% as real accounts, 27.8% as mass followers, 27.6% as suspicious and 1.7% as other influencers. The two readings measure different things, but both point the same way: close to half of this following should not be priced as reach.

Television and film lead the interests

The measured interests start with Television & Film at 36.5%, then Camera & Photography at 27.2%, Sports at 27.0%, Cars & Motorbikes at 25.3% and Music at 25.2%. Their brand affinities rank Walt Disney first, then DC Entertainment, Apple, Star Wars and Marvel Entertainment.