Who is Emily Feld?

Emily Feld is an Australian model who posts as @emily.feld on Instagram, a verified account that held 1,305,327 followers when measured in August 2026. Her TikTok, @emily.feld17, is the smaller and more personal of the two, with 74,900 followers in September 2026.

Gold Coast hinterland roots and a Gold Coast agency

She grew up in the Gold Coast hinterland in Queensland and was represented by Que Models, an agency on the Gold Coast. Que is not among the five agencies her Instagram bio names today.

Five agencies named in her Instagram bio

Her bio says Australian and then lists five agencies by handle, four of them beside a country flag: Select in London, Boom Models in Italy, Girl Management in France, Tanks Management in Turkey, and Talent Model Management. Select's London site carries her profile and links it to her Instagram. So does Brooklyn MGMT, an Australian agency whose page lists her under Queensland. The bio holds nothing else commercial: no shop, no discount code and no label of her own.

An Instagram feed of emoji captions and photo credits

The Instagram account works as a modelling book. Across 24 of her posts from August 2022 to August 2026, not one caption carries a hashtag. Most are a few emoji, a place name or a credit, such as For @houseofsilkofficial on a July 2026 post. Hashtags do appear on three older posts flagged as sponsored, none newer than 2020.

Istanbul, then London castings, in 2026

Her Instagram account was located in Turkey when measured in August 2026, and her TikTok in Australia in September. The TikTok captions trace the year: a Tourist mode clip tagged #istanbul in February, a Turkish flag in April, then Yo London castings and #londonlife in late August. Her Instagram audience sits somewhere else again, 20.2% in the United States, 10.0% in Mexico and 4.9% in Australia, and 86.5% of it is men, which is where a brief for her has to start.

Emily Feld's Instagram shows no post flagged as sponsored since early 2020, and none of the TikTok videos reviewed carries a paid disclosure.

Three older posts on her Instagram are flagged as sponsored, the newest from February 2020, and none is recent enough to price a 2026 brief against. What her feed shows since then is credited work.

Together they average 20,535 likes, above her August 2026 average of 13,653. The posts are more than six years old, though, so the gap says nothing about how a sponsored post would perform on the account now.

Her later captions credit accounts and carry no paid disclosure. In 2026 she named @fireratelier on 10 June, @atelier38_store on 23 June and @houseofsilkofficial on 11 July, each in a post without #ad. Her top posts of 2023 and 2024 tag the swimwear labels @vincijaswim, @kotomi_swim and @lahanaswim, again with no paid disclosure.

Her Instagram audience's own brand affinity runs, in ranked order, Apple, Walt Disney, Nike, Canon, DC Entertainment, Starbucks, Adidas, BMW, Star Wars and GoPro. Two camera brands in that top ten, Canon and GoPro, match the audience's leading interest in photography, and BMW sits beside cars and motorbikes among its top three interests.

A brand starting a partnership now has no recent sponsored benchmark on either account. The reference points are the current Instagram average of 13,653 likes per post, the 2026 TikTok range of 20,400 to 38,000 views per video, and the 57.4% of the Instagram following outside the credibility screen.

Emily Feld's followers are mostly men between 18 and 44, more of them in the Americas than in Australia, and most of her Instagram following fails the credibility screen. Instagram figures are from August 2026 and TikTok figures from September 2026.

86.5% men on Instagram and 90.5% on TikTok

On Instagram, men make up 86.5% of her audience and women 13.5%. The largest Instagram age band is 25 to 34 at 39.4%, then 18 to 24 at 24.2% and 35 to 44 at 21.8%, so a third, 33.1%, is 35 or older. Under-18s are 3.3%. TikTok's audience is more male still, 90.5% men and 9.5% women, and younger: 73.5% is aged 18 to 34, and 4.1% is under 18.

The United States and Mexico lead, and Australia is third

On Instagram the United States holds 20.2% of the audience and Mexico 10.0%, with Australia third at 4.9%, Brazil at 4.5% and India at 3.7%. Those five add up to 43.3%, so the majority is scattered across other countries. English accounts for 47.0% of the audience by language and Spanish for 21.8%. TikTok is tighter: the United States 24.1%, Mexico 16.2% and Australia 9.0%, with English at 55.1% and Spanish at 23.2%.

57.4% of the Instagram following fails the credibility screen

Instagram audience credibility, measured in August 2026, is 42.6%. That leaves 57.4% of the following, about 749,000 accounts, outside the screen. The follower-type model gives a second breakdown. Real accounts are 32.0%, about 417,000. Mass followers are 46.8%, about 611,000. The suspicious share is 19.1%, about 249,000 accounts, and 2.1%, about 28,000, are other influencers.

Camera, travel and cars lead her followers' interests

The interests measured for her Instagram followers lead with camera and photography at 39.6% and travel at 35.0%, with cars and motorbikes, clothing and sport each close to 31%. A camera, travel or clothing brand will find its own category near the top of that list. A product aimed at women reaches 13.5% of the Instagram audience, and a fee set on followers should be tested against the 32.0% classed as real.