Who is Bradley Martyn?

At a glance

Bradley Martyn is a US-based fitness creator and gym owner who posts as @bradleymartyn to 4,016,967 Instagram followers, measured Aug 22, 2026. The account is verified and 1,166 of his posts have been analysed. He also runs a verified TikTok account, opened Jul 29, 2019, that lists 3.5 million followers and 100,700,000 lifetime likes across 1,247 videos, and a YouTube channel, @BradleyMartynOnline, listing 3.2 million subscribers. Neither is measured here, so every audience figure below describes the Instagram account.

Five businesses of his own in one bio

His Instagram bio names five accounts and all five are his own ventures: the apparel brand RAWGEAR, the podcast Raw Talk, the gyms Zoo Culture and Zoo Culture Miami, and the drink Amigos Toxicos. Zoo Culture opened in Encino, California in 2015. The tagging on his posts follows the same pattern: @rawgear appears on 73.5% of his tagged posts, @zooculture on 24.8% and @getrawtalk on 11.5%.

His two biggest posts are from 2020 and 2021

His two biggest measured posts are from 2020 and 2021. The larger, on Dec 31, 2020, was a New Year's joke that took 756,376 likes; the other, published Aug 19, 2021, reached 14,310,420 views and 724,030 likes while announcing a RAWGEAR tank and jogger release. What the account publishes now is a different thing: short commentary Reels about other creators, which pull between a few hundred thousand and 1.6 million views and a small share of the likes his older posts collected.

The account has been shrinking since February

The month-by-month record shows the direction. The account held 4,148,977 followers in February 2026 and 4,016,967 in August, a net loss of 132,010. Average likes fell harder over the same six months, from 490,762 to 211,484, a drop of 57%. A brand pricing this account against its 2021 posts is pricing something the account no longer does.

Click Analytic can see one disclosed sponsored post on this account, published Jul 21, 2019, and it took 135,829 likes and 2,204 comments. Its caption names no brand. Seven years separate it from the Aug 22, 2026 measurement, and nothing else in the measured sample carries a paid disclosure. The commercial traffic on the account is of a different kind: his own companies, the one co-branded product he launched in 2026, and the brands his followers already hold.

What the account does carry is his own companies. @rawgear appears on 73.5% of his tagged posts, @zooculture on 24.8% and @getrawtalk on 11.5%. His bio lists the same three businesses, RAWGEAR, Zoo Culture and Raw Talk, alongside Zoo Culture Miami and Amigos Toxicos. His most-viewed measured posts are RAWGEAR release announcements. This is a distribution channel for businesses he owns rather than a rate card, and an incoming brand is competing for slots against his own inventory.

The one product beyond his wholly owned brands in 2026 is Prime Protein, a ready-to-drink protein shake his account announced on Jan 13, 2026 in a quoted launch statement that carries his name as a business partner. The post took 332,345 likes, more than any other 2026 post except the one published the same day. Two outside accounts also recur in his tags, @originsupps on 12.4% of his tagged posts and @trifecta on 5.3%, neither of them carrying a paid disclosure.

His audience leans toward a clear set of brands of its own. Ranked by audience brand affinity, the top five are Nike, Walt Disney, Apple, Gymshark and Adidas. Gymshark in fourth place is the one to notice: his followers are already attached to a training apparel brand that sells against RAWGEAR.

What an ordinary post does is the input a rate should be built on. A Reel here averages 309,009 views and a post 211,484 likes, both measured Aug 22, 2026. Both are falling, and the size of the fall is the point: average likes were 490,762 in February 2026, so a benchmark taken from six months ago is more than twice what the account delivered in August.

85.2% men

The Instagram audience is 85.2% men and 14.8% women, measured Aug 22, 2026. On 4,016,967 followers the smaller side is still about 593,000 accounts, but everything the account sells points the other way: training apparel, two gyms and a podcast, all aimed at the same men who follow him.

Half the audience is aged 25 to 34

49.4% of his followers are 25 to 34 and a further 16.2% are 35 to 44, so 65.6% of the audience sits between 25 and 44. Only 28.7% are 18 to 24. This is an audience of working adults rather than teenagers, which is why a gym membership and a paid apparel line work here and a low-price impulse product has more competition for the same attention.

2.9% are aged 13 to 17

2.9% of the following is aged 13 to 17, roughly 118,000 accounts, against 97.1% aged 18 or over. He part-owns a drink brand and promotes it on this account, so anything age-restricted has to plan around those 118,000 rather than assume they are not there.

India is his second country, ahead of Canada and the UK

The United States is 46.2% of the audience, which leaves 53.8% outside it. India is second at 5.8%, ahead of Canada at 4.6% and the United Kingdom at 4.2%, with Brazil at 2.7% and Australia at 2.3% behind them. English is the language of 74.0% of the audience, Spanish of 7.3% and Arabic of 4.2%. A United States only brief is buying under half of this account.

26.3% of the following does not pass the screen

Audience credibility is measured at 73.7%, so 26.3% of the following, about 1,056,000 accounts, does not pass the screen. Counted separately by follower type, 54.9% are real accounts, 28.4% are mass followers at roughly 1.14 million accounts, 10.7% are suspicious at roughly 429,000, and 6.1% are other influencers. Reach quoted from the follower count overstates what a post here reaches: the 1,056,000 that fail the screen are already more than three times the 309,009 views an average Reel collects.

Fitness is the top interest at 46.3%

Fitness & Yoga is the top measured audience interest at 46.3%, ahead of Friends, Family & Relationships at 36.6% and Sports at 36.1%. Restaurants, Food & Grocery follows at 30.8% and Cars & Motorbikes at 30.2%. The audience's own leading interest is the category his apparel brand and his gyms trade in, so a fitness or nutrition brief needs no work to make the fit legible.