What are macro-influencers?

by | Feb 7, 2024 | Marketing Tips

Macro-influencers are the secret sauce you’ve been missing. 😶


Here’s a startling nugget of wisdom: a recent report highlights that 80% of consumers have purchased something based on an influencer’s recommendation. 

So, where do macro-influencers fit into this puzzle? 🤔

At Click Analytic, we’re here to arm you with solutions. 

Let’s dive into the world of macro-influencers. We’ll show you how to transform your marketing strategy into a roaring success. 🚀🌐

PS: We’re also sharing several free influencer marketing tools you’ll need to work with macro-influencers. 🤫

Macro-influencers have between 100K and 1M followers

Everything you need to know about macro-influencers

Ready to roll?

Here’s everything you must know about macro-influencers. 👇

What are macro-influencers?

Macro-influencers are the social media elite. They are the cream of the digital crop. With followers between 100,000 and 1 million, they’re like the blockbuster movies of the influencer world. 🌟

Did you know that most companies report a whopping $5.78 ROI for every dollar spent on influencer marketing? 

That’s a marketing goldmine waiting to be tapped. 💰🔍

And macro-influencers are the key to unlocking that ROI.

Macro influencers can help you reach vast audiences, boost brand visibility, and build trust on a grand scale.

How to calculate the engagement rate on Instagram.

Why work with macro-influencers?

It’s simple: macro-influencers are the key to putting the spotlight on your brand. 

Not convinced?

Let’s break down the unbeatable perks of teaming up with macro-influencers. 📣✨

👉 They amplify reach & exposure:

Macro influencers can improve your brand’s visibility. With hundreds of thousands of followers hanging onto their every word, a single post can propel your brand into the spotlight. 🌐🔦

👉 They boost credibility & trust:

When a macro-influencer endorses your product, it’s like getting a seal of approval from a trusted authority. 

Their endorsement acts as a powerful trust signal, lending your brand a credibility boost that can sway potential customers your way. 🛡️💬

👉 They have high engagement rates: 

Unlike mega-influencers or celebrities, macro-influencers hit the engagement rate sweet spot. 

The result?

Their content ensures your message resonates and engages. 💥💬

👉 They create professional content: 

Macro influencers are typically backed by teams that know how to produce eye-catching, thumb-stopping content. 

This means your brand gets to ride the wave of their professional-grade content without lifting a finger. 🎥🎨

👉 They have a broad audience: 

Macro-influencers’ diverse followings are a melting pot of potential customers. 

They offer a unique opportunity to showcase your brand across various demographics, enhancing brand visibility and fostering deeper connections with a wider audience. 🌍❤️

Influencer marketing KPIs: ROI is king!

Pros and cons of macro-influencers

Of course, there are pros and cons of influencer marketing

Working with macro-influencers is no different.

Let’s look at the benefits and advantages of working with these influencers. 👇

Pros of working with macro-influencers:

Here’s the good news.

✅ Amplified reach and exposure: Macro-influencers are your express ticket to widespread visibility. With one post, your brand can light up on the radar of thousands. 🌐💡

✅ Elevated credibility: Their endorsement serves as a powerful trust signal, elevating your brand’s credibility in the eyes of a vast audience. 🛡️✨

✅ High engagement levels: They’re the maestros of engagement, turning passive scrolling into active interaction with your brand. 🎶💬

✅ Professional content: Benefit from their access to top-tier content creation, giving your brand the gloss of high-quality visuals and storytelling. 📸📝

✅ Diverse audience reach: They open doors to a broad spectrum of demographics, increasing your brand’s appeal across varied audience segments. 🚪🌍

Disadvantages of working with a macro-influencer:

And here’s the bad news.

❌ Cost: Teaming up with a macro-influencer can be expensive. Remember, these are premium influencers, and they come with a hefty price tag. 💸✈️

❌ Less personal engagement: Their vast reach might sometimes dilute the personal touch, making engagements feel less intimate than those with micro-influencers. 🤝🔍

❌ Accessibility: Smaller brands might find it tricky to navigate macro-influencer partnerships, especially when agencies come into play, raising the campaign’s costs. 🛶💼

💡 Our insider tip: Consider whether macro-influencers align with your brand’s goals, budget and image. Sometimes, it’s better to hire a micro-influencer.

Influencer marketing quotes: Did you know? working with the wrong influencers can damage your brand's reputation.

How to work with macro-influencers

Ready to work with macro-influencers? 

Here are 5 simple steps to success. 👇

Step 1: Find the right macro-influencer

Alignment is key. Look for influencers that shine in the same sky as your brand. Their values, interests, and audience should mirror yours. 

Consider relevance over reach. Don’t just aim for the influencer with the most followers. Seek out those whose content aligns with your brand. Their influence should be relevant to your sector, whether it’s fashion, tech, or lifestyle.

💡Pro tip: Not sure how to find influencers? Use an influencer marketing platform. Let the software do the hard work for you.

Step 2: Initiate contact

Once you’ve found your influencer, you must contact them.

👉 Always aim for a personalised approach. 

Tailor your communication; let them know why this partnership will be perfect for them. Highlight what you admire about their work and how it resonates with your brand’s mission.

💡Pro tip: Use any of these 5 influencer marketing email templates to contact your favourite influencer.

Remember to have a clear collaboration outline.

Present a clear vision of what you envision for the partnership. Include potential campaign ideas, expectations, and how their influence can amplify your brand’s message.

💡Pro tip: Grab this free influencer marketing brief template to keep things organised.

Did you know an influence marketing brief can eliminate some common pitfall.

Step 3: Negotiate the terms and conditions

Next, it’s time to start negotiations.

Negotiations should always lead to a win-win. Discuss compensation, but also consider how the partnership can elevate their brand alongside yours. 

Can your product add value to their life? 

Can your brand offer them a new audience or creative freedom?

👉 Finally, ensure you have a contract in place.

Everything from deliverables to deadlines must be laid out clearly in the contract.

💡Pro tip: Need help creating an influencer marketing contract? No worries! Here’s a free influencer marketing contract template.

Step 4: Launch the campaign

Once everything is in place, you must launch your first influencer marketing campaign.

👉 Remember to give your influencer creative freedom. 

They know their audience best. Provide guidelines but allow them the creative freedom to communicate your brand in their voice. It’s their authenticity that you’re harnessing, after all.

Maintain an open communication channel. 

Regular check-ins can keep the partnership on course and allow for mid-mission adjustments.

A man holding a clipboard with the words did you know?.

Step 5: Measure your success

Don’t forget to set clear influencer marketing KPIs

The KPIs should define what success looks like. 

Is it increased brand awareness measured through impressions and reach?

Enhanced engagement rates? 

Or direct sales, tracked via unique promo codes or affiliate links? 📊✅

What do you do with this data once you have it?

👉 Use the data gathered to refine your approach. 

What worked? 

What didn’t? 

Each campaign offers insights. 🔭💡

A man in a lab coat is holding a clipboard with social media icons.


And there you have it: everything you must know about macro-influencers.

What’s next? You grab this free trial of our influencer marketing platform. Find macro-influencers and launch your first campaign. Quick and easy.

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