7 Influencer marketing KPIs to monitor

by | Jan 26, 2024 | Marketing Tips

Looking for the essential influencer marketing KPIs to track?

Are you tirelessly scrolling through influencer profiles? 

Wondering how to measure the bang you get for your buck? 

You’re not alone in this quest. 

Influencer marketing can be as intricate as a spider’s web.🕸️

Without the right tools, you might just get tangled up. 

Here’s a startling fact: a report reveals that influencer marketing campaigns can drive an ROI of $5.78 for every dollar spent. 

Now, that’s a number you can’t ignore! 💰

At Click Analytic, we’re unravelling the 7 key influencer marketing KPIs you should monitor. 

From reach to ROI, we’ve got you covered. 📊

Let’s unveil these game-changing KPIs and lead you to measurable success. 🔍

Influencer marketing KPIs: ROI is king!

The top 7 influencer marketing KPIs

So you found an influencer, and now you’re ready to transform your influencer marketing strategy from a wild guess to a precise science. 

👉 Keep your eye on these 7 influencer marketing KPIs if you want to be successful.

Reach and impressions

Let’s start with two essential influencer marketing KPIs: 

Reach’ and ‘Impressions.’ 

They go hand in hand and help you understand how far and wide an influencer’s content travels.

📊 Reach

Reach counts the number of distinct individuals who have seen the influencer’s content. 

It’s a direct measure of how many different people your message is impacting. 

Simple, right? 👥

📊 Impressions

Impressions tally up the total number of times the content appears on someone’s feed or screen, regardless of who’s viewing it. 

So, if the same content pops up multiple times for the same person, each occurrence counts as a new impression. 🔄

But why should you care about the difference? 

Here’s the deal. 👇

Reach gives you a snapshot of your potential audience size – how many different people are exposed to your content. 

Impressions provide insight into how often your content is being circulated and seen. It’s about the spread and repetition of your message.

💡 Quick tip: To truly grasp the impact of an influencer’s content, consider both reach and impressions. Reach tells you about the breadth of your audience, while impressions indicate the frequency of exposure among that audience.

How to find social media influencers. Did you know the right influencer can save time and money improve engagement roi.

Engagement rate

Ever wonder how to tell if an influencer’s audience is just window-shopping or actually buying into the content? 

That’s when you measure the engagement rate. 🦸‍♂️🔍

What’s the big deal about the engagement rate?

The engagement rate shows how much the audience is vibing with the content. 

But wait, how do we calculate this super-important number? 

Grab your calculators because here it comes: 

Engagement Rate = (Total Engagements on a Post / Total Followers) × 100 

This nifty formula spits out a percentage that shows how much the audience interacts with each post.

But wait, why should you care?

The engagement rate uncovers the truth behind those big follower numbers. 

A high engagement rate? 

It’s a green light signalling that the audience is not just scrolling past; they’re stopping, liking, and chatting

💡 A little nugget of wisdom: 

👉 Don’t get dazzled by influencers with a galaxy of followers but a black hole of engagement. 

Sometimes, the smaller, more engaged audiences are your ticket to starry success. 🌟🚀 Just check out all of these brands working with micro-influencers.

Why and how to hire a micro-influencer. Did you know? micro influencers typically have better engagement, higher engagement, and higher roi.

Conversion rate

The conversion rate is the golden metric that answers the big question: How many people are taking action because of what they see?

Conversion rate is the percentage of people who do more than just ‘like’ or ‘comment.’ 

These are the go-getters who click through and actually do something—like buying a product, signing up for a newsletter, or downloading your app.

Here’s how you calculate it: 

Conversion Rate = (Number of Conversions / Total Number of Visitors) × 100

This formula transforms raw data into a clear picture of how effective the influencer’s call to action is.

Why is the conversion rate our MVP?

Let’s play a game. 🤓

Imagine an influencer post about your product, and bam! People aren’t just viewing; they’re buying, subscribing, downloading. 

That’s the conversion rate in action. 

It’s the direct line from ‘seeing’ to ‘doing,’ and it’s crucial for measuring the real impact of your influencer marketing campaign.

Now, how do you keep an eye on these conversions?

👉 Use affiliate links and promo codes. 

Pro tip: Understand the difference between affiliate marketing and influencer marketing.

They’re breadcrumbs leading back to the influencer’s post. 

Every time someone uses that specific link or code, you’ve got a conversion. ✅

Remember, the conversion rate isn’t just a number; it’s the heartbeat of your campaign’s success. 

It tells you if the influencer’s magic is working and if their followers are not just passing by but stopping to shop.💰

Influencer marketing email templates: Two men in business suits with the words did you know?.

Growth of followers

Follower growth is a living, breathing indicator of campaign effectiveness.

But wait, why should you monitor follower growth?

Picture this: An influencer partners with your brand, and suddenly, their follower count starts climbing like a rocket. 

What does that tell you? 

It’s simple – their content is hitting the mark, and people are flocking in for more. 👀

Follower growth is a litmus test for the influencer’s content resonance. 

A steady or rapid increase in followers post-campaign can signal that the influencer has struck gold with their audience and, by extension, with your message.

Here’s the catch – don’t get excited about numbers swelling up. 

What you’re looking for is organic, authentic growth. 

You know, the kind that comes from genuine interest and engagement, not just a quick fix of paid followers.

💡 Pro tip: Learn to check for fake followers.

How to tell if an Instagram account is fake: Did you know? click analytics can identify fake followers and fake accounts.

Brand sentiment

Brand sentiment is an influencer marketing KPI, but not as you know it. This one’s all about the mood, the vibe, the feels.

What is brand sentiment?

Think of brand sentiment as the pulse of public opinion about your brand. 💓

It’s the sum of all the love, excitement, meh, or even the ick that people express in their comments, posts, and shares.

But how do you tap into this emotional goldmine? 

Enter the art (and science) of social listening. 

Dive into comments, mentions, and shares to get a front-row seat to the audience’s unfiltered thoughts. 

Are they singing praises or waving red flags? 

The tone, words, and emojis all paint a picture of how your brand is perceived.

How can you effectively measure brand sentiment?

Tools (like Hootsuite) and platforms for social listening are your allies here. They help you sift through the noise and zero in on what people really think and feel about your brand.

Did you know? you can refine your strategies where work doesn't.

Click-through rate (CTR)

Think of the click-through rate (CTR) as a spotlight, shining on the effectiveness of your content.

Here’s how to calculate it: 

CTR = (Number of Clicks / Number of Impressions) × 100

This formula transforms clicks and views into a percentage that tells you how many viewers couldn’t resist clicking through to your content.

Why is CTR important?

Simple: a high CTR means your content is compelling enough to make viewers take the leap from viewing to clicking.

It shows that your message is resonating and driving traffic. 🚦

Remember, influencer marketing isn’t just about getting your brand out there; it’s about making it irresistible enough to click on.

👉 Use this metric to measure how irresistible your content is.

Click Analytic can help streamline influencer marketing.

Return on investment (ROI)

Our final influencer marketing KPI is also the most important: return on investment.

Return on investment (ROI) is the make-or-break metric that tells you whether your influencer marketing campaign is filling your treasure chest or sinking your ship.

Here’s how to calculate ROI

ROI = (Net Profit from the Campaign / Cost of the Campaign) × 100

This calculation reveals a percentage that speaks volumes about the financial success of your influencer collaborations.

And how do you interpret this percentage?


A high ROI? That means your influencer marketing efforts bring in more cash than you’re spending. 🤑

It’s the ultimate indicator of a successful campaign, where every dollar spent brings a satisfying return.

Conversely, a low ROI is like an alarm bell. 🔔

👉 It signals it’s time to reevaluate your strategies.

A man in a lab coat is holding a clipboard with social media icons.


And there you have it: 7 epic influencer marketing KPIs. If you’re not monitoring these metrics, then you’re wasting your time, money, and skill. 

But if you monitor them, you can build fantastic influencer marketing campaigns. Next, grab this free trial of our influencer marketing platform.

Quickly find the ideal influencer and make money.

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