Our insider info:

Mária Glatzová is a trending lifestyle influencer from Warsaw, Poland. 

No stranger to working with brands, Mária worked with Nivea, McDonalds, and more.

👉 This lifestyle influencer has around 155 thousand Instagram followers. 

She recently joined Threads and has 12K followers already!

If you have a luxury goods, fashion, or beauty brand, this lifestyle influencer is the one for you!

🤯 Check out her crazy engagement rate of almost 15%.

That’s a lot of active, happy, and engaged eyes ready for your content. 👀

Watch Mária Glatzová’s content and see why she is on our list of ultimate lifestyle influencers. 👇

Our insider info:

Julia Curry hails from São Paulo, Brazil. 🇧🇷

Here, this lifestyle influencer charms her fans with content ranging from luxury footwear to fun memes. 

Julia isn’t just about her epic content. 

This creator boasts an epic 72K average Reels views! 🥵

Our AI influencer platform also pinpointed her for her fantastic audience. 

92% of her audience is in Brazil! This makes Julia a perfect local influencer.

Check out some of her Instagram Reels to see what this Brazilian influencer is all about. 👇

Our insider info:

Number 25 on our list lifestyle influencers is a noteworthy micro-influencer from Geneva, Switzerland.

Giovana Schmitz averages 630K Reels views! 🤯

She’s also got an industry-standard engagement rate of almost 6%.

89% of her audience identifies as female, interested in clothes, shoes, handbags and luxury accessories. 💃

Over the last 6 months, her followers have grown by 51.41%! 📈

This sure is one trendy lifestyle influencer from Switzerland. 

Just look at some of her fun content. 👇

Our insider info:

We’ve reached the top 20 lifestyle influencers on Instagram!

Starting the list is Michel Paredes from Venezuela. 🇻🇪

Michel is a showstopper with an average of 1.02M Reels views on Instagram!

She’s worked with brands like Nike, Tommy Hilfiger and Victoria’s Secret. 🤑

Engagement rate? She’s got it on with an impressive 23.82%!

And the cherry on top? 😍

Michel is also active on TikTok, with over 1.3M followers.

Here’s a peek at some of her content. 👇

Our insider info:

And this list of lifestyle creators is heating up.

Here’s our first entry from Mumbai, India. 🇮🇳

Meet Anushka Hazra.

This lifestyle influencer from India boasts 365K followers on Instagram.

But that’s not all. 🫨

Anushka is also on YouTube with 456K subscribers.

That’s 821K followers!

No wonder her Instagram reels manage an average of 1.93M views.

Just look at her content. 👇

Our insider info:

Let’s start the top 10 lifestyle influencers on Instagram with another creator from Poland. 🇵🇱

Lena Olszeswka is a mom influencer (check out our list of top mom influencers if you’re curious!), and she’s a force to watch. 👀

Lena gets an average of 1.43M views per Reel!

Her content is often fun and adorable and resonates well with her 465K followers. 🤩

Lena has an 89.77% country presence in Poland, making her an excellent local influencer.

Here’s some of her top content. 👇

Our insider info:

We’re nearing the best-of-the-best lifestyle creators! 😁

Among the top 5 lifestyle influencers is Antonio Bellaroba from Zurich.

This style guru focuses mainly on fashion but embodies the spirit of luxury lifestyle creators.

His 709K fans love his content. So much that Antonio gets an average of 178K Reels views. 

Impressive, right?

53% of his audience identifies as male, with 15% watching his content from the United States.

Check out his content! 👇

Our insider info:

And here’s the best lifestyle influencer! 🫅

Sarah Zerafa from Malta is an award-winning fashion influencer.

She also deserves the crown as a highly engaged (read: 6.78% engagement rate) lifestyle creator. 

Her content focuses on luxury goods, clothes, and more. 😎

Her audience (Almost 1M followers) love Sarah’s content. 

Proof? 4.2M average Reels views! 😯

All of this secures Sarah’s position as the best lifestyle influencer on our list.

What do you think?

Check out her content now. 👇

What metrics did we use to find the trendiest lifestyle creators? 

We asked our influencer marketing platform to find influencers with these metrics:

👉 Followers: Between 100K and 1M

These lifestyle influencers fit snugly in that micro-influencer space where they can wow crowds and convert them into sales.

👉 Engagement rate: Above 5%

Nobody wants to work with a dull influencer or one with fake followers. Who’s got time to use a fake follower checker?

We used our platform to analyse the audience and ensure they engaged with the content. The higher the engagement, the better.

👉 Audience interest: Above 30%

That’s right. Our platform further analysed the audience of each lifestyle creator.

Why?

To ensure the audience is interested in: Luxury goods, beauty and cosmetics, clothing, and more.

👉 Activity level: Active

We also used our platform to find active lifestyle influencers. There are no duds here.

👉 Growth: On the up!

All these lifestyle influencers have had an audience growth of 20% or more over the last couple of months.

What does it mean?

These creators are trending, and their audiences are growing!

So what’s next?

Easy!

You identified the best influencer for your brand.

Next, grab some of these freebies:

👉 Learn how to find someone’s Instagram email.

👉 Use these 5 free influencer marketing email templates to simplify your outreach.

👉 Download this free influencer marketing brief.

👉 And this free influencer marketing contract.

👉 Then, learn to recognise the 7 essential influencer marketing metrics to monitor.

You are officially on your way to making money with influencers. 🤑

Are you still here?

Got some burning questions about lifestyle influencers? 🔥

Check out the answers here. 👇