Free YouTube Engagement Rate Calculator

Use this free lookup to check an available engagement rate for a public YouTube channel.

How to check an influencer’s YouTube engagement rate?

For a subscriber-based rate, divide average likes plus average comments by subscriber count and multiply by 100. This lookup shows the channel's account-level engagement data.

For a manual rate on one YouTube video, divide its likes plus comments by the channel's subscriber count and multiply by 100. To measure engagement per view instead, use that video's view count as the denominator. These manual examples do not define the account-level rate returned by this lookup.

For a manual average across 30 selected videos, calculate each video's rate using the same denominator, then add those percentages and divide by 30. Do not multiply by 100 again. This example does not mean the lookup analyses a fixed 30-video sample. Pair the available account-level engagement data with a subscriber-count snapshot from our YouTube subscriber count checker, then repeat the check later to compare dated counts.

Click Analytic analyses YouTube engagement rates and much more

With Click Analytic, you can analyse any YouTube influencer. You can find YouTube engagement rates, compare channel quality, and pair the result with our YouTube subscriber count checker to review scale alongside engagement. Once you identify strong engagement rates, you can move into our influencer database or use the influencer search tool to shortlist campaign-ready creators, our guide helps you find YouTube influencers who match your brand.

What is a good engagement rate on YouTube?

Our YouTube subscriber-size medians were measured from channels with at least 10,000 subscribers and an available engagement rate. When an eligible channel's rate is available, the result shows the median for its size band.

Here’s a bit more detail:

A useful engagement-rate target depends on the denominator and channel size. Compare rates calculated in the same way, then review recent videos and audience response. No single range fits every channel.

• Industry: Funny cat videos tend to get more likes than business explainer videos (no surprise there!).
• Account size: It’s harder for bigger accounts to keep engagement high. A small account with 5% engaged followers might be doing great, while a giant account with 2% might need to work harder.

Tracking the engagement rate over time and comparing it to previous rates is essential to see if your influencer marketing strategies are working.

Use this free YouTube engagement calculator to compare an available channel rate with the measured median for a similar subscriber-size band. To find potential partners, browse YouTube creator profiles and review their growth alongside engagement.

How do I check a YouTuber’s engagement rate?

There are two main ways to check a YouTuber’s engagement rate: manually or with software, like a free YouTube engagement rate calculator. Let’s start with the manual process first.

How to manually calculate the engagement rate on YouTube:

Manually calculating the YouTube engagement rate involves some effort, but it gives you a basic idea of how an audience engages with an influencer’s content.

Here’s how to manually calculate an influencer’s engagement rate on YouTube:

1. Pick a video: Choose a few recent videos from the creator’s YouTube channel. It’s good to pick a mix to get a fair view of their engagement.
2. Count likes and comments: For each selected video, add its likes and comments. This is the reaction count used in the manual example.
3. Find the average: If you checked multiple videos, add up all their engagements and divide by the number of videos you looked at. This gives you the average engagement per video.
4. Know the number of subscribers: Look at how many subscribers the channel has. This number is crucial because you’ll compare it to the engagement to get the rate. If you want a quick read on channel size first, use our YouTube subscriber count checker.
5. Calculate the manual subscriber-based rate: (average likes plus comments per selected video ÷ subscriber count) × 100. This formula does not define the account-level rate returned by the lookup.

Here’s an example to make it clear:

• Say a channel has 5,000 subscribers.
• You pick 5 videos, and they have a total of 500 likes and comments.
• The average engagement per video is 500 ÷ 5 = 100 (likes + comments).
• To find the rate: (100 ÷ 5,000) × 100 = 2%.

In this manual example, average likes and comments per selected video equal 2% of the subscriber count. This does not mean that exactly 2% of distinct subscribers interacted.

For a quicker channel-level result, enter a public YouTube handle in an online engagement-rate lookup.

For a quicker view of a channel, use an online engagement-rate lookup.

Enter a public YouTube channel handle to see its available account-level engagement rate.

Click Analytic shows the available channel-level engagement rate. For Instagram accounts, use our free Instagram engagement rate calculator.

When available, the result also shows average likes per video.

A subscriber-size comparison helps put the rate in context.

For channels with at least 10,000 subscribers and an available rate, compare it with the measured median for a similar subscriber-size band. Review recent videos yourself to judge whether the creator fits your campaign.

This gives you a quick starting point for a closer review.

Here’s what you must do:

Enter the influencer’s YouTube handle and hit the button.

That’s all there is to using this free YouTube engagement rate calculator.

Understanding how engagement rate varies by niche and platform

Engagement rates can vary greatly depending on your niche (or topic area) and social media platform.
Each niche has its audience behaviours, and different platforms cater to different types of content and interactions. Here’s how it breaks down:

Engagement by niche

Let’s start with a popular niche, fashion and beauty.

Fashion and beauty

These niches often see high engagement rates, especially on visual platforms like TikTok and Pinterest.

Users in these niches love to like, comment, and share outfit ideas, makeup tutorials, and product reviews.

For example, a fashion influencer might post a photo of their outfit and receive thousands of likes and comments from followers seeking style inspiration.

On platforms like TikTok, which is highly visual and well-suited for this niche, the average engagement rate can range from 1% to 3%.

Influencers with highly engaged audiences or smaller, more niche followings can see higher rates, sometimes up to 5% or more.

Gaming

Gaming content, especially on platforms like Twitch and YouTube, can have very engaged audiences who spend hours watching live streams, gameplay videos, and tutorials.

Gamers often form tight-knit communities, frequently engaging through comments, live chat, and social media shares.

For platforms popular with gamers, like Twitch and YouTube, engagement can be more about view time and subscriber interactions than likes or comments.

On Instagram or X (formerly Twitter), gamers can see engagement rates from 0.5% to 3%, depending on their content type and audience engagement.

Food and cooking

Platforms like Instagram and YouTube are great for food enthusiasts. These niches can have high engagement rates with audiences looking for recipes, cooking tips, and food photography.

A beautifully plated dish posted on Instagram can garner many likes and comments, while detailed cooking tutorials on YouTube can accumulate thousands of views and an active comment section.

Food and cooking content on Instagram can expect an average engagement rate of around 1.1% to 3.5%. This niche benefits from high visual appeal, which can increase engagement, especially with well-photographed dishes and recipes.

Fitness and health

This niche can see varied engagement rates across platforms.

On TikTok, fitness influencers often share workout videos, fitness tips, and motivational posts, which receive many likes and comments.

On YouTube, longer workout videos or health-related content might have fewer comments but a lot of views and high watch time.

This niche tends to have a wide range of engagement rates, from 1% to 3% on TikTok.

Content that includes workout videos, fitness tips, and health advice can engage audiences well, especially if it promotes interaction through challenges or Q&A sessions.

Remember, these are broad estimates, and actual engagement rates can vary.
Likes, comments, shares and other platform-specific actions all feed into engagement rates.

Rates above the average can indicate highly engaging content or a very dedicated audience, while lower rates suggest a need for strategy adjustments or content diversification.

Engagement by platform

Engagement on each social media platform comes in different formats. Here’s what you need to know.

• Instagram: Known for its visual content, Instagram generally has higher engagement rates for niches like fashion, beauty, and travel. Users engage through likes, comments, shares, and stories.
• YouTube: As a platform for longer video content, engagement includes views, watch time, likes, and comments. Educational, entertainment, and tutorial-based niches often do well on YouTube. Use the calculator above to check a channel's engagement rate.