Influencer marketing for beauty brands
Search beauty creators by what they write about themselves and what their followers care about, read each audience before a PR box leaves the warehouse, and collect every post that names your brand.
Most beauty accounts fail the audience check
Writing beauty in a bio costs nothing. An audience that is real, active and living in your market is rarer. Find out which is which before you gift.
A bio mention is not a fit
In the US, 16,477 Instagram accounts with 20,000 to 1,000,000 followers name beauty in their bio. Far fewer have a real audience that lives mostly in the US, and a search sorted by follower count cannot tell you which ones.
Boxes land where nobody can buy
A follower count hides where the followers live. Gift a creator followed mostly from countries you do not ship to and you pay for the product, the postage and the wait, and sell nothing.
Your unpaid fans go unnoticed
Some creators already use your products and post them without a deal. If no one collects those posts, you never learn their names, and a jump in orders stays a mystery.
Search by the words beauty creators use
Look for skincare, curly hair, nail art or beauté in the bio, or filter on the share of followers interested in beauty and cosmetics. It runs across 400M+ Instagram, TikTok and YouTube profiles.
Read the audience before the box ships
An Instagram report splits a creator's followers by country, age and gender, and tells you how many look like real accounts. Drop a creator if most followers live beyond your delivery zones.
Find more creators like your best seller
Start from a creator whose posts already move your product. Lookalike search returns creators with a similar audience. A public email and past sponsored posts show who is ready for a brief.
PR boxes as Shopify orders
Connect your Shopify store and each box goes out as a real order with its own tracking code, so you know which creators have the product in hand. Briefs leave from your connected Gmail and stay on the creator's CRM record.
Catch posts from creators you never gifted
Tracking picks up posts and brand mentions as they go live, from people outside your campaign too. That is where your next ambassadors come from. Export by creator or by launch.
One seeding round, from bio search to tagged post
Set the shelf
Note the category, the price point and the countries you ship to. They become your bio words and your audience countries.
Search in the local word
Search bios in the language of each market: beauty in the US, beauté in France. Add audience interest in beauty and cosmetics.
Clean the list by hand
Read every bio. A keyword pulls in accounts that only share the word, such as nursing or car-care accounts in a skincare search.
Read each audience
Open every Instagram report. Cross off creators whose followers live outside your markets, skew to an age you do not sell to, or look fake.
Gift, then watch
Ship boxes as Shopify orders and collect posts and mentions as they go live. Put the creators who posted without a deal first in line for the next launch.
A seeding round with and without the audience check
- Find skincare, makeup or hair creatorsScrolling beauty hashtags
- Judge the audienceFollower count and a glance at the comments
- Ship PR boxesAddresses copied into a spreadsheet
- Spot unpaid fansChecking tagged posts now and then
- Find skincare, makeup or hair creatorsBio words and audience interest in beauty across 400M+ profiles
- Judge the audienceCountry, age, gender and real-follower share on each Instagram report
- Ship PR boxesOne Shopify order per box, tracked per creator
- Spot unpaid fansBrand mentions collected as they go live
Choose the format before assembling the PR box
Makeup tutorials, shade comparisons and skincare routines answer different questions. A colour launch needs application and shade context. A cleanser demonstration can show texture and use. A personal skincare diary requires time and careful wording; it cannot establish a clinical result.
Our US beauty creator ranking is one place to start. In their last few posts, look at the lighting, any filters, how they apply the product and whether they name what they used. Discuss the creator's preferences directly rather than assuming that audience demographics identify a suitable product for them.
Showing a complexion product on real skin
Send the agreed shade and explain the product's intended use. Ask the creator to show application and describe coverage in their own words. Specify the lighting conditions needed to make the demonstration useful, and keep the linked product page consistent with the shade and size shown.
Separate an honest review from a paid deliverable and from licensed advertising footage. Agree revision limits, disclosure and reuse rights before posting. For skincare, allow an appropriate product-use period and have the responsible team review objective claims. A short gifted trial should not become a promise of long-term results.
Look for people already using the product
The Skyn ICELAND customer story describes how tracking surfaced product use by Sydney Sweeney and Kristen Bell. The useful lesson is to look for existing product affinity before sending another generic pitch. It does not mean those creators are available or appropriate for another beauty brand.
Measure by the job the content was hired to do
For a sales campaign, review qualified product-page traffic, completed orders and returns where the store provides that data. For content production, assess whether the agreed footage actually answers shopper questions and can be reused under the licence. For awareness, report reach with its platform and period rather than presenting it as sales.
Record shade availability and stock during the campaign. A convincing demonstration can still lose customers if the exact item is unavailable. Use comments to identify unanswered questions, but do not treat positive comments as proof of purchase or product efficacy.
Seeding, shades and PR boxes
Can I see which beauty brands a creator has already promoted?
Use the sponsored-content filter, then open their recent posts and read which products they tagged. A creator who pushed a rival serum last month needs a different brief, or a different box.
Can I filter creators by their followers' skin type or shade?
No. Search the creator's own bio for skin type, shade or hair-texture words, then use the report for where the followers live, their age and their gender.
Can I search for beauty creators in French or German?
Yes. Bio search takes any word, so beauté works as well as beauty. Read the bios afterwards: a skincare search can also return nursing or car-care accounts, so check each one.
Can I record which shade each creator received?
Yes, if the boxes go out through a connected Shopify store. Each box is a Shopify order, so the products and shades sit on the order, and the order sits on the creator's record next to the brief.
Can the list start from followers who are mostly women aged 25 to 34?
Yes. Audience gender and age are search filters, so the list opens on creators whose followers match before you read a single report. Each report then shows the full split.
Run your next PR list through the audience check
Open the report for each creator on it and keep the ones whose followers live where your products sell. Launch costs $79 a month, with a free start.
Screen my seeding list