Everybody in the US is talking about her.

Who? Caitlin Clark.

Why? Not only was she the first pick in the WNBA draft this year, but she also turned professional and she created an undeniable buzz!

Her impact is huge: 18.9 million people tuned in to this season’s NCAA final, and the Hawkeyes retired her jersey number 22 in her honour.

Join me as I learn more about Caitlin Clark and her potential as a sports influencer. We’ll look at:

👉 Caitlin Clark’s social media stats, like that 3.9M average reel views!

👉 The brands she’s working with, like her $20M deal with Nike.

👉 Her impact on women’s sports and more!

Ready? Let’s roll. 👇

Caitlin Clark, born on January 22, 2002, in West Des Moines, Iowa, has swiftly ascended as one of the leading figures in women’s basketball. 

Her journey began in her hometown’s sports-loving environment, where her parents, Brent Clark and Anne Nizzi-Clark, encouraged her to engage in various sports from a young age.

However, it was basketball where Caitlin found her true calling, even playing in boys’ leagues initially due to the lack of girls’ leagues for her age group.

Her high school years at Dowling Catholic High School in West Des Moines were marked by extraordinary achievements. 

She was recognised as a standout athlete early on, earning prestigious titles such as the Iowa Gatorade Player of the Year multiple times. 

Caitlin’s senior year statistics were awe-inspiring, averaging 33.4 points per game!

Caitlin’s collegiate career at the University of Iowa further solidified her reputation as a basketball prodigy. 

She broke numerous records, surpassing the legendary Pete Maravich’s NCAA scoring record. 

Her performances led to personal accolades, such as the ESPN and Associated Press National Player of the Year titles and significantly boosted the popularity and viewership of women’s college basketball.

Her success extended internationally, where she represented the United States at youth levels, clinching three gold medals and earning the Most Valuable Player award at the FIBA Under-19 Women’s World Cup in 2021. 

Caitlin’s impact on the court was paralleled by her academic pursuits. She majored in Finance at the University of Iowa, blending her athletic prowess with academic diligence.

One thing is sure: Caitlin’s impact is massive.

With Caitlin’s move to the Indiana Fever, the excitement has increased. The team is set to broadcast 36 of their 40 regular-season games nationally, reflecting the “Caitlin Clark effect.” 

Her Fever jersey quickly became the best-selling WNBA jersey for a draft pick.

She’s also poised to ink a lucrative $338,000 contract with the Fever and a groundbreaking eight-figure endorsement deal with Nike.

Though she missed a USA team training camp due to the NCAA tournament, Caitlin is a strong candidate for the Paris 2024 Olympics. 

I found out that her commitment and discipline make her an ideal representative for her country.

And yes, she’s the perfect candidate to be a new sports influencer.

Caitlin has some pretty impressive social media stats. I used our influencer marketing platform and found the following:

📊 Caitlin gets a solid 3.92M average reels views!

📊 Her audience has grown by 145.03% over the last 6 months.

📊 She has a fantastic 17.17% engagement rate.

These stats make it clear Caitlin is one sports brand ambassador to watch this year.

Caitlin is also a brand ambassador for Gainbridge, joining forces with other renowned athletes to promote ParityFlex™, a new annuity product to empower women financially.

Her endorsement is more than just a commercial alignment; it represents a push towards gender equality in sports and finance.

In celebration of Women’s History Month, Caitlin’s signature was featured on the No. 26 Gainbridge® Honda and the No. 77 Group 1001 Camaro, highlighting her influence across different sectors. 

This strategic partnership enhances her visibility and amplifies the message of financial security for women.

And then there’s this amazing $20M deal with Nike.

Caitlin Clark’s impact on women’s NBA and the broader sports industry shows that she is more than just a player; she’s a movement. 

Her groundbreaking achievements and the ensuing media attention have elevated the profile of women’s basketball. 

Her presence in the WNBA is expected to:

👉 draw in more viewers,

👉 increase merchandise sales,

👉 and potentially boost game attendance.

Caitlin’s success story and her role as a brand ambassador are potent narratives that encourage young girls to dream big and aim high in sports and life. 

As we look forward to her professional debut and beyond, it’s evident that Caitlin Clark is changing the game and shaping the future of women’s sports.

Caitlin Clark’s journey is a testament to the power of talent, hard work, and the right opportunities. Her influence extends far beyond the basketball court, making her a role model for future generations and a key figure in the ongoing discussion about gender equality in sports and society.