Influencer Relationship Management
Influencer Relationship Management: One Workspace for Every Creator
Briefs, contracts, content approvals, and renewal reminders in a single timeline your whole team can see. Built for marketing teams that work with the same creators more than once. ★★★★★4.8 on G2 ★★★★★4.8 on Capterra · 4,800+ marketing teamsStart Free Workspace → See Sample Workspace No credit card · Free workspace, 1 campaign, 5 creators400M+ creator profiles managed across 1,000+ brands and agencies Skinhabit Boden Snug Bulk Plump it! “38 of 52 creators rebooked in one afternoon”, SkinhabitDEFINITION
What is influencer relationship management?
Influencer relationship management (IRM) is the day-to-day work of running an ongoing partnership with a creator you have already paid at least once. It is not finding new creators. It is not analyzing whether a creator is worth paying. It is what happens after that first yes: the brief, the contract, the content draft, the approval, the live post, the payment, the renewal conversation, and the next campaign that uses everything you learned from the first one.A relationship management tool is the workspace where that ongoing work lives. One creator, one timeline, one team view.
What it covers
Briefs, contracts, content approvals, conversation history, renewal reminders, repeat campaign setup, team handoff notes.
What it does not cover
Finding new creators (use Influencer Database), vetting before first payment (use Vetting Tool), measuring ROI of a live post (use Campaign Tracking).
Who it is for
Marketing teams that have already run at least one campaign and want the second, third, and tenth to start from a real workspace, not a blank spreadsheet.THE COST OF CHAOS
Running creators out of your inbox costs more than you think
The work does not fail because the creators are bad. It fails because the operations are scattered across Gmail, Slack, Notion, Google Drive, and a campaign spreadsheet. Three places it breaks every time:
Lost briefs
A brief sent in a Gmail thread three weeks ago is harder to find than one sent yesterday. The creator opens the draft, asks ‘what was the angle again,’ and you spend 20 minutes searching.
Missed renewals
A high-performing creator goes 6 months without a check-in. By the time you remember, their rate has doubled or they have signed exclusive with a competitor.
Content limbo
A draft sits in someone’s email. Two reviewers approve, one is on PTO, the creator follows up twice, and the launch slips by a week.FOUR OPERATIONAL JOBS
Briefs, contracts, approvals, renewals, all in one place
Four jobs that decide whether a creator partnership scales or stalls. One workspace per creator, one timeline that survives every team handoff.1
Brief delivery
Pick a template, fill in campaign-specific lines, send to the creator inside the workspace. The brief is now a record, not an email. 2
Contract status
Attach the contract draft, mark sent, mark signed, store the signed PDF. We store and surface status. Nothing waits invisibly. 3
Content review
Creator uploads draft inside the workspace. Reviewers comment, request changes, or approve. Version history kept. Final approved version is the one that goes live. 4
Renewal reminders
Set a date when this partnership should be reviewed. The workspace flags it. You decide whether to renew, renegotiate, or close.HOW IT WORKS
How a creator workspace actually runs
Three steps from opening the workspace to closing the loop. Then re-open for the next campaign with all the context still attached.1
Open the creator workspace
Either from the CRM roster or from a fresh import. Everything on this creator is there: past briefs, past contracts, past content, past performance. 2
Run the work
Send a new brief from a template. Attach the new contract. Review the new draft. Approve or send back. Set the renewal date. Conversations and decisions are timestamped on the timeline. 3
Close and re-open next time
When the post goes live, hand off to Campaign Tracking for performance. When the renewal date hits, the same workspace opens for the next round.INBOX STACK VS CLICKANALYTIC
Why Gmail + Slack + Notion stops scaling at 20 creators
Job
Inbox stack
ClickAnalytic
Brief delivery
Email, hope creator scrolls back when they need it
Brief stored on creator timeline, one click to reopen
Approval flow
Three reviewers, four email threads, screenshots in Slack
Inline comments on draft, version history kept
Conversation history
Search across Gmail, Slack DMs, two Drive folders
One creator timeline, every event stamped
Renewal tracking
A date in someone’s head or a tab they closed
Renewal date field, workspace flags when due
Team handoff
New hire reads a doc and asks a lot of questions
New hire opens the workspace and reads it
Repeat campaign setup
Rebuild brief from scratch, find old contract terms
Duplicate previous brief, pre-fill contract template
WHO RUNS CREATORS ON CLICKANALYTIC
Built for teams that work with creators repeatedly
Three teams that get the most out of relationship management. If your second campaign with a creator is harder than the first, you are this audience.
In-house brand team
Managing 20 to 200 creators per year across a few campaigns. Needs every reviewer on the same draft and every renewal on the same calendar.
Agency account manager
Running 3 to 8 client rosters. Needs to switch between clients without losing context and hand off cleanly to teammates.
Freelance influencer marketer
5 to 15 retainers a quarter. Needs a workspace per client that survives an inbox crash and a laptop change.CUSTOMER STORY
52 creators last quarter, 38 rebooked in one afternoon
“Last quarter we worked with 52 creators. Three months later we needed to rebook the high performers for a launch. In the old setup that would have been three weeks of digging through email. We rebooked 38 of them in one afternoon by pulling up their workspaces, duplicating the previous brief, and sending it back out.” Maya L. · Influencer Marketing Lead, Skinhabit · 2,400-creator campaign volume per year Start Free Workspace →WHICH ONE DO I NEED
Manage vs CRM vs Tracking vs Vetting
Same database, different verbs. CRM is the data layer. Relationship management is the operational layer on top.I want to save and tag the creators I already work with.→ Creator CRM I want to run briefs, approvals, and renewals on those creators.→ Stay here I want to measure how the live post performed.→ Campaign Tracking I have not paid a creator yet and want to vet candidates first.→ Vetting ToolWHAT IS INCLUDED
Everything you need in one ClickAnalytic plan
Relationship management is one piece of the platform. Discovery, analysis, vetting, outreach, tracking, and CRM are all included in every paid plan.Search 400M creatorsINCLUDEDBrowse the full creator universe with filters by niche, audience, location, language, engagement.Brand-fit finderINCLUDEDDescribe your brand once. Get a ranked shortlist that fits niche + country + language.Single creator analysisINCLUDEDRead one creator in depth: audience country, engagement, top posts, brand history.Batch vetting scorecardINCLUDEDScore 50 creators at once against a six-signal checklist with audit trail.Fake follower checkINCLUDEDSpot suspicious follower patterns on any handle in under a minute.Public email finderINCLUDEDPull public contact details for creators ready to outreach.Creator CRMINCLUDEDSave creators, tag by status, reuse shortlists across campaigns.Campaign trackingINCLUDEDUTM clicks, conversions, revenue attribution per creator and post.PRICING
Free workspace, paid scales when you do
Start with a free workspace for one campaign and 5 creators. Paid plans start at $59/mo for unlimited creators, campaigns, and team seats.FREE $0/mo 1 active campaign, up to 5 creators, 1 seat. No card required.
- ✓ 1 active campaign
- ✓ Up to 5 creators
- ✓ Brief + approval flow
PAID PLANS STARTING AT $59/mo Unlimited creators, unlimited campaigns, team seats, brief templates, renewal reminders, content review.
- ✓ Unlimited creators + campaigns
- ✓ Brief templates + library
- ✓ Renewal reminder calendar
- ✓ Team seats included
See full pricing & all tiers →FAQ
What teams ask about IRM before switching
How is this different from your Creator CRM?The CRM is the data layer: a record of every creator you have worked with, their niche, contact, past rates, your notes. Relationship management is the operational layer on top: the briefs, contracts, approvals, conversations, and renewals between campaigns. Same database, different verbs. Most teams use both and they connect by design.Do you generate contracts or e-sign them?No. We attach contracts, mark them sent, mark them signed, and store the signed PDF. Contract generation and e-signature happen in your existing tool (DocuSign, PandaDoc, a Google Doc). We track the status so nothing waits invisibly.Can my whole marketing team see the same workspace?Yes. Every active workspace is visible to seats on the plan. Comments, approvals, and timeline events show who did what and when.Does this replace email with creators?No. Most creators still prefer email. We thread email replies into the workspace timeline, so the conversation lives there even if the creator is replying from Gmail.What if I already use Notion or Asana for this?Most teams that switch were using something like Notion or Asana plus 4 other tools. The win is not the workspace itself, it is the creator-centric structure and the renewal reminders. Try a free workspace alongside your current setup for one campaign.Do you handle creator payments?No. Payment processing is in your existing tool. We mark payments as sent or paid for record-keeping. The actual money movement is on your side.Can I export everything if I cancel?Yes. CSV export of every workspace, brief, contract attachment, and conversation timeline. No vendor lock-in.
Stop running creators from your inbox
Open a workspace, send the brief, approve the draft, set the renewal date. Free for one active campaign and five creators. No card. Start Free Workspace → CANCEL ANYTIME · FREE TIER NEVER EXPIRES · NO CREDIT CARD
