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6 Must-follow gardening influencers in the UK

Jules Carmaux headshotBy Jules CarmauxInfluencer rankings

The UK's gardening scene on Instagram runs from houseplant specialists to working cut-flower farmers, and the six accounts below span that whole range. All are UK-based, and most have built a business around what started as a personal gardening account.

1. plantingsomecalm

Aaron Fraser posts calm, low-key houseplant and garden content under Planting Some Calm, leaning into gardening as a wellbeing practice rather than a showcase.


@plantingsomecalm
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2. thebeardedplantaholic

Jonathan Balchandani, The Bearded Plantaholic, has turned a houseplant hobby into a business with a subscription box and a mobile plant shop, and has been featured on the BBC, RHS and Gardeners' World.


@thebeardedplantaholic
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3. sprout.surrey

Victoria Stanton runs Sprout Surrey, a garden design account built around family, wildlife and cut-flower gardening, alongside RHS-qualified design work and community workshops.


@sprout.surrey
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4. fieldgateflowers

Roz Chandler grows and sells British cut flowers through Field Gate Flowers, and posts a mix of flower farming, courses and wedding floristry.


@fieldgateflowers
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5. justagardenbee

Jude Macdonald posts everyday UK gardening under Just a Garden Bee, focused on what actually grows well through the seasons rather than aspirational garden makeovers.


@justagardenbee
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6. beardygardener

Leigh Johnstone, the Beardy Gardener, is an award-winning garden designer who puts mental health at the centre of his work and writing.


@beardygardener
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Several of these accounts have grown into full businesses since they started, so treat the follower counts here as a snapshot: check the live profile before pitching a collaboration.

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6 Must-follow gardening influencers in the UK