Who is Wisdom Kaye?

A menswear stylist who started on TikTok in 2020

Wisdom Kaye is a US-based menswear stylist and creator, signed as a model to IMG Models, who posts as @wisdm8 on TikTok and @wisdm on Instagram and runs a YouTube channel under his own name. He was born in Nigeria and grew up in Houston, Texas. He opened his TikTok account in January 2020 with outfit videos, and on 5 July 2020 he posted his reaction to being featured in Vogue, a video with 14,800,000 views by September 2026. His TikTok bio still quotes the magazine calling him the best dressed guy on TikTok.

IMG Models, the Balmain runway and four Streamy Awards

He announced on 10 August 2020 that he had signed with IMG Models. On 29 September 2021, aged 20, he walked his first runway show, Balmain's Spring/Summer 2022 collection at Paris Fashion Week, and that October he was a guest judge on the design competition Project Runway. In January 2022 he fronted Coach's Spring 2022 campaign, and that November he was named to the Forbes 30 Under 30 2023 list in Art & Style. He won the Streamy Award for fashion and style, an online video honour, four years running, 2020 to 2023.

One theme, one high fashion look per entry

His most-watched work is the concept series, one high fashion look for every item in a theme: typefaces such as Times New Roman and Bodoni, eras from 5000 BCE to the year 3333, characters from Avatar: The Last Airbender, the solar system, and national teams in the High Fashion Olympics of August 2024 and the High Fashion World Cup of July and August 2026. He also styles for others, including KidSuper's Spring/Summer 2027 show, 48 looks built on the 48 World Cup countries.

Met Gala, TIME100 Creators and the LVMH Prize stage

He made his Met Gala debut on 6 May 2024 in a custom look by the couturier Robert Wun called The Red Rose, and returned to the gala in May 2026. He was named to the TIME100 Creators list in July 2025 and again in July 2026, when he was 25, and on 4 September 2026 he was back as co-host of the LVMH Prize final, a competition for young fashion designers. A brand booking him gets a stylist, a runway model and 24,978,985 followers combined, a total in which the three followings overlap.

Wisdom Kaye's paid work runs across both of his large accounts, and eBay is the brand that returns most often in the sponsored posts we can see. This section lists his disclosed partners, how his sponsored TikTok videos perform against the rest of the account, and which brands his Instagram followers already favour.

eBay appears in his disclosed posts from a December 2022 Teen Vogue shoot to May 2026. The formats repeat: sales of pieces from his own closet on eBay, looks built from eBay vintage, and appearances tagged #ebaypartner, among them eBay's Endless Runway show in November 2025 and the Vogue Vintage Market in New York on 28 March 2026, where shoppers could buy pieces he had curated from eBay. His May 2026 eBay video with Public School is also the most-liked of his 2026 paid TikToks we can see, at 208,300 likes.

His 2026 sponsored TikTok videos carry ad labels or partner tags for adidas, on its Climacool and Hyperboost lines, Crocs, smartwater, the LVMH Prize, Valentino Beauty, YSL Beauty and Uber. Earlier paid TikToks include H&M in September 2025, the most-viewed of his sponsored videos we can see at 33,100,000 views, Apple TV with looks inspired by Spike Lee's film Highest 2 Lowest, T-Mobile, Abercrombie and Airbnb.

On Instagram the disclosed posts run from Hogwarts Legacy, Dior Beauty, the Mugler x H&M collection, Google, State Farm and Gatorade in 2023 to Calvin Klein and American Express, with a LUAR bag, in September 2024, T-Mobile and Ray-Ban Meta in 2025, the Bentley shoot he styled, Nespresso at Cannes in May 2026 and Old Navy in August 2026. Before these he worked with Dior and American Eagle in 2020, walked for Balmain in 2021 and fronted Coach's Spring 2022 campaign.

Across the 30 sponsored TikTok videos we can see, from July 2025 to September 2026, the average is 85,287 likes, and the 14 from 2026 average 78,336. The account average is 111,000, so a paid TikTok from him has drawn about 71% of an average video's likes this year. The spread is wide, from 453,800 likes on a December 2025 smartwater video to 7,602 on an eBay video posted the same month.

On Instagram, the three 2026 sponsored posts we can see for Nespresso and eBay average 132,871 likes against a 364,419 account average, and his three #oldnavypartner posts from August drew 90,109, 53,664 and 27,821. None of these comes close to the concept projects that set his Instagram highs.

His Instagram audience's own brand affinities rank Walt Disney first, then Nike, Apple, adidas, Starbucks, Zara and H&M. Two of those seven, adidas and H&M, already appear in his sponsored posts, so a sportswear or high street brand would follow names his Instagram followers already rank near the top.

48.4% of the Instagram audience is in the United States

This section describes his Instagram followers, measured 7 September 2026. The United States holds 48.4%, then the United Kingdom 4.6%, Brazil 3.1%, Canada 3.1%, Australia 3.0% and the Philippines 2.8%. The United States, the United Kingdom, Canada and Australia add up to 59.2%, and English is the language of 81.3%. By city, New York leads at 3.4% and Los Angeles follows at 2.6%, while Houston, where he grew up, and Paris each hold 0.8%.

70.4% women on a menswear account

The split is 70.4% women and 29.6% men, on an account built on menswear. The smaller side is still about 2.67 million accounts. The largest single group is women aged 18 to 24, at 32.2% of the audience, then women aged 25 to 34 at 28.0%, while men aged 18 to 34 add up to 24.9%. A men's product shown here reaches mostly women, which makes gifting, unisex lines and accessories an easier fit than a brief written only for men.

85.1% are aged 18 to 34 and 9.3% are 13 to 17

By age, 45.0% are 18 to 24 and 40.1% are 25 to 34, so 85.1% sits in those two brackets and only 5.6% is 35 or older. The 13 to 17 bracket holds 9.3%, about 843,000 accounts under 18, which an alcohol, betting or other age-restricted brand has to account for before booking him.

Clothing leads their interests at 39.5%

Their measured interests put Clothes, Shoes, Handbags and Accessories first at 39.5%, then Camera and Photography at 26.2%, Music at 24.1%, Television and Film at 22.2% and Art and Design at 21.5%. Activewear sits at 16.5% and Luxury Goods at 13.5%. Clothing and photography, the two leading interests, are also what his feed is made of: styled looks, shot as finished images.

87.1% of the following passes the credibility screen

Audience credibility is 87.1%, so 12.9% of the following does not pass the screen, about 1.17 million accounts. Counted separately by follower type, 63.7% are real accounts, 15.9% mass followers, 12.1% other influencers and 8.3% suspicious; the suspicious group on its own is about 751,000 accounts. A campaign priced on 9,048,985 followers is reaching a following of which about 7.88 million pass the screen.