Who is Sabrina Carpenter?

A singer and actress from Quakertown, Pennsylvania

From YouTube covers to Girl Meets World

Her YouTube channel dates to July 2009, the year she started uploading videos of herself singing, at about 10. Her breakout screen role was Maya Hart, Riley's best friend, in the Disney Channel series Girl Meets World, which premiered on 27 June 2014. By then she was already a Hollywood Records recording artist. The TikTok account followed on 23 July 2016, and her music videos now carry the Island Records label.

Eras Tour dates, Short n' Sweet and two Grammys

In 2023 and 2024 she opened selected Latin American, Australian and Singapore dates of Taylor Swift's Eras Tour, starting in Mexico City on 24 August 2023. Short n' Sweet, released on 23 August 2024, debuted at No. 1 on the Billboard 200 with 362,000 equivalent units, her first album to top that chart. On 2 February 2025 she won her first two Grammys, Best Pop Solo Performance for Espresso and Best Pop Vocal Album for Short n' Sweet. Man's Best Friend followed in August 2025, and in April 2026 she played both weekends of Coachella.

Espresso turned into an ice cream and a coffee order

Two food and drink tie-ins borrow the title of Espresso. Van Leeuwen sold a limited Espresso ice cream flavor from 28 June 2024, and Dunkin' announced Sabrina's Brown Sugar Shakin' Espresso on 30 December 2024. Her fragrance line, Sweet Tooth, made with Scent Beauty, went on sale in June 2022. On Instagram a brand reaches an audience that is 75.7% women and 51.1% aged 18 to 24, with the United States the largest single country at 24.2% and Brazil second at 11.1%.

Sabrina Carpenter's sponsored Instagram posts run from Aéropostale in November 2017 to Pringles in February 2026, across the 30 we can see, and several tie-ins attached to her name were products rather than posts. This section covers the paid posts and how they performed, the food and drink tie-ins built on Espresso, her fragrance line, and the brands her audience leans toward.

Samsung is the partner that recurs. Twelve of the 30 posts are for Galaxy phones, earbuds and a watch, tagged #TeamGalaxy, between November 2021 and August 2024, and they average 889,050 likes. The last of them, a Galaxy Z Flip6 post on 13 August 2024, took 3,641,683 likes, 1.3 times her current 2,833,986 average.

The newest sponsored post is for Pringles, on 3 February 2026. It reached 37,265,393 views, 1.8 times her Reel average, but 1,839,885 likes, 65% of her like average, so the paid Reel travelled further than it was liked. In 2024 she also posted a SKIMS intimates campaign on 1 April, at 3,574,751 likes, and a Marc Jacobs post on 8 May, at 1,277,230. Her most used hashtags also include #pradabeauty, #tmobilepartner and #johnniewalkerxsabrinacarpenter, which pairs her name with Johnnie Walker, the Scotch whisky brand.

Three tie-ins took their name or theme from Espresso. Van Leeuwen sold a limited Espresso ice cream flavor in its shops and online from 28 June 2024, with half the profits going to the Ali Forney Center, a youth homelessness charity. On 17 June 2024 she worked a shift as a barista at a Blank Street Coffee shop in London to promote the song. Dunkin' announced Sabrina's Brown Sugar Shakin' Espresso on 30 December 2024, and her Reel introducing the drink reached 38,411,984 views.

Her fragrance line, Sweet Tooth, made with Scent Beauty, went on sale in June 2022, and a December 2025 Reel announcing Sweet Tooth Lemon Pie on Ulta Beauty shelves reached 12,452,864 views. Since 2021 the other fashion and beauty names among the sponsored posts are Versace eyewear, in June 2021, and YSL Beauty, in April 2022.

Before 2021 the paid posts ran through Aéropostale and Revlon from late 2017, Office Depot, Converse with Kohl's and Daniel Wellington in 2018, then Fendi and a Starbucks and Uber Eats delivery promotion in 2020. Thirteen of the 30 predate 2021, and together the 30 average 949,181 likes, about a third of today's 2,833,986.

Starbucks comes second among the brands her Instagram audience has an affinity for, behind Walt Disney and ahead of Apple, Netflix, Adidas and Nike, which puts a coffee chain next to a singer whose tie-ins keep returning to espresso. For an alcohol brand weighing the Johnnie Walker hashtag, the caution is the 12.4% of that audience aged 13 to 17, about 6.4 million accounts.

Sabrina Carpenter's Instagram audience, measured in September 2026, is three quarters women, mostly aged 18 to 34, and spread across the Americas rather than concentrated in the United States. This section covers its gender and age split, the five Latin American countries that together outweigh the United States, what her followers are interested in, how much of the following passes the credibility check, and how her TikTok and YouTube audiences differ by age.

75.7% women, with 12.4% aged 13 to 17

Women make up 75.7% of the following and men 24.3%, a one-sided audience in which the smaller side is still close to a quarter of 51,317,236 followers. Half the following, 51.1%, is 18 to 24 and another 30.9% is 25 to 34, together 82.1%, with 5.5% aged 35 and over. The 13 to 17 bracket holds 12.4%, about 6.4 million accounts, which any alcohol or other age-restricted placement has to plan around.

Five Latin American countries outweigh the United States

The United States is the largest single country at 24.2%, about 12.4 million accounts. Five Latin American countries sit in the top ten, Brazil at 11.1%, Mexico at 5.9%, Argentina at 3.9%, Colombia at 3.2% and Venezuela at 2.7%, and together they hold 26.8%, more than the US share. São Paulo is the largest city at 1.3%, ahead of Los Angeles at 1.1%. English is the language of 50.6% of the audience, Spanish of 23.6% and Portuguese of 9.6%, so a third of it uses Spanish or Portuguese.

Music ranks third among her followers' interests

Friends, Family & Relationships tops her followers' interests at 28.7%, ahead of Clothes, Shoes, Handbags & Accessories at 25.7% and Music at 25.2%, then Toys, Children & Baby at 22.1%, Camera & Photography at 20.4% and Television & Film at 20.2%. Beauty & Cosmetics sits at 17.8% and Restaurants, Food & Grocery at 17.0%, the two categories closest to her fragrance line and to her ice cream, coffee and snack tie-ins.

26.7% of the following does not pass the credibility check

73.3% of the following passes the audience credibility check. The other 26.7%, roughly 13.7 million accounts, does not. Sorted by follower type, the same following is 60.1% real accounts, 20.0% mass followers, about 10.2 million, 15.6% suspicious, about 8.0 million, and 4.4% other influencers, about 2.2 million. The real accounts come to 30,831,395, the base to work a cost per real follower out on.

Younger on TikTok, older on YouTube

Her TikTok audience, measured in September 2026, is 79.4% women and 67.1% aged 18 to 24, with the United States at 29.9%. Her YouTube audience is 70.3% women and older, with 63.8% aged 25 to 34. A brief aimed at 25 to 34 year olds fits the YouTube audience, and one aimed at 18 to 24 year olds fits TikTok.