Who is Leah Halton?
Australian creator whose February 2024 TikTok lip-sync to Praise Jah in the Moonlight has 1.3 billion views
Leah Halton is an Australian model and content creator who posts as @looooooooch on TikTok, @leahhalton on Instagram and @LeahHalton on YouTube. Her 12-second lip-sync to Praise Jah in the Moonlight, posted on 6 February 2024, has 1,300,000,000 views and won Video of the Year at the TikTok Awards Australia that November. UTA signed her in August 2025. TikTok holds 15,900,000 followers, Instagram 4,349,422 and YouTube 2,730,000 subscribers, all measured in September 2026.
| Click Analytic grade | 69.9 / 100 Measured on her Instagram in September 2026: a credibility score of 69.9, so 30.1% of 4,349,422 followers, about 1,311,000 accounts, do not pass the screen. By follower type, 45.2% are real accounts, 27.3% mass followers, 14.0% other influencers and 13.5% suspicious, about 588,000 accounts. |
|---|---|
| Known as | Leah Halton |
| Based in | Australia |
| Category | Beauty / Fashion / Lifestyle |
| Top platform | TikTok |
| Audience | Measured in September 2026, 61.8% of Leah Halton's Instagram audience are women; 20.7% are in Australia and 16.4% in the United States, and 86.9% are aged 18 to 34. |
| Average engagement rate | Unlock free with a trial |
| Estimated value per post | Unlock free with a trial |
| Fake followers | Unlock free with a trial |
Who is Leah Halton?
An Australian creator with three verified accounts
Leah Halton is an Australian model and content creator. Her largest account is the TikTok @looooooooch, with 15,900,000 followers, and she also runs a verified Instagram, @leahhalton, with 4,349,422 followers and a verified YouTube channel, @LeahHalton, with 2,730,000 subscribers, all three measured in September 2026. Her YouTube channel opened on 20 January 2018 and lists Australia as its country, and the TikTok account followed on 13 September 2020.
A 12-second lip-sync with 1.3 billion views
Her breakout was a 12-second TikTok posted on 6 February 2024, in which she lip-syncs to YG Marley's song Praise Jah in the Moonlight from the seat of a car. By September 2026 it had 1,300,000,000 views and 79,800,000 likes, 11.4% of every like her account has received. It won Video of the Year at the TikTok Awards Australia, the platform's own awards, in November 2024, and she took the same award again at the 2025 ceremony in Sydney for a behind-the-scenes clip.
From the Sidemen's Inside to a UTA contract
In June 2024 she was a contestant on Inside, a reality show made by the Sidemen, a group of seven British YouTube creators, which locked 10 influencers in a house for a week. Its first episode was released on YouTube on 2 June 2024. In August 2025 the talent agency UTA signed her for representation in all areas, when she was 24.
What she posts, and who sees it
On TikTok she posts lip-syncs and get ready with me videos, on Instagram outfit, travel and event photos beside Reels, and on YouTube a mix of 2023 makeup tutorials, short two-person clips and a year-long series, Glowing Up In 365 Days. The audiences differ by account: her Instagram audience is 61.8% women with 20.7% in Australia, her TikTok audience is 65.7% aged 18 to 24 and led by the United States, and her YouTube audience is 86.5% women and 64.8% aged 25 to 34.
Brands Leah Halton has worked with
The sponsored posts we can see from Leah Halton begin in May 2019 and move from discount-code posts for fashion labels and a meal-kit service to phones, beauty, sportswear and a drinks brand. This section names the brands, sets the paid posts against her regular numbers, and compares them with the brands her Instagram audience is drawn to.
Sponsored posts since 2025 include four brands. Celsius, a drinks brand, is the only one of the four with the same sponsored video on both apps: a race-day get ready with me on 8 March 2026, tagged #CELSIUSBrandPartner and the Aston Martin Aramco F1 Team, went up on TikTok and Instagram the same day. The hair-care brand Kérastase is in a sponsored TikTok from 31 March 2025, and the sportswear brand Gymshark and the fashion retailer Revolve are tagged in #ad Instagram posts from 11 and 13 April 2025.
Before 2024 every sponsored post we can see is on Instagram. Samsung Australia sponsored four between March 2022 and February 2023, each naming a Galaxy phone, and the Australian label Cotton On Body one in April 2022. The earliest, from May 2019 to October 2021, are discount-code posts for the fashion labels Oh Polly, Nasty Gal and Beginning Boutique and the meal-kit service HelloFresh.
Likes on her paid Instagram posts rose over the years. The nine we can see from 2019 to 2023 averaged 55,803 likes, while the two from April 2025 averaged 266,985, 4.8 times as many and above the 204,023 a post averaged when measured in September 2026. The March 2026 Celsius post shows no like count and has 1,049,223 views, 0.63 times her Reel average. On TikTok the Kérastase video reached 7,200,000 views and the Celsius one 1,800,000, against a 2,950,000 average.
Princess Polly, an Australian fashion label, runs a Leah Halton Edit collection page on its own store, and her Instagram captions carry the partner hashtags #tiffanypartner and #bondisandspartner. The jeweller Tiffany & Co. and the fashion label White Fox Boutique are the brands she tags most often on Instagram. The beauty brands Anastasia Beverly Hills, Fenty Beauty and Charlotte Tilbury are among the notable accounts that follow her there.
Among the brands her Instagram audience is drawn to, Walt Disney ranks first, then Nike, Adidas, Apple, Zara and Pretty Little Thing. Four of those six sell clothes or sportswear, the same ground as Gymshark, Revolve, Cotton On Body and Princess Polly, so a fashion or activewear brand gets the closest match between her paid record and her followers' tastes.
Per-platform analytics
Followers, engagement and audience quality on each platform, free tiles below, full breakdown with a trial.
Instagram, @leahhalton, carries her longest run of disclosed paid posts, from a May 2019 post for Oh Polly to a March 2026 post for Celsius. This section looks at how its 4,349,422 followers respond, which posts travelled furthest, and how the follower count moved from March to September 2026.
Measured in September 2026, the verified account holds 232 posts. A post averages 204,023 likes and 595 comments, one comment for every 343 likes, and the engagement rate is 4.69%. Her Reels average 1,672,407 views, equal to 38.5% of her follower count.
Her Instagram follower count fell from 4,454,048 in March 2026 to 4,349,422 in September, 104,626 fewer and a 2.3% drop, and it went down in each of the last four months, by 20,436 to 32,517 a month. Over the same six months her YouTube channel added 355,000 subscribers.
Eight of the 19 top posts we can see date from February to June 2024, the months after the TikTok breakout, led by a 6 April 2024 post captioned “Looch + sunset”, a short form of her TikTok handle, with 2,562,412 likes. A post of the car-seat lip-sync, captioned “Summer” as on TikTok, went up on 17 February 2024 and has 1,650,946 likes and 12,764,917 views.
A Reel captioned “Just a reminder”, posted on 16 May 2026, has 102,615,721 views, 61 times the Reel average, and 2,317,702 likes. Ten Reels from 5 August to 5 September 2026 range from 742,720 to 5,810,823 views, and four of them tag the creator @brookemonk. Her photo captions this year run to a few words or emoji and name places, among them Coachella in April and Miami in May.
For a booking, the 1,672,407 Reel average is the figure to plan against. Of her three accounts, Instagram has the largest Australian share, 20.7% of its audience or about 900,000 accounts, against about 533,000 on her TikTok, where Australia holds 3.4% of 15,900,000 followers.
TikTok made Leah Halton known, and at 15,900,000 followers it is 3.7 times the size of her Instagram. Here is what she posts there, what her 2024 lip-sync still means for the account, how its numbers moved from March to September 2026 and how two sponsored TikToks, for Kérastase and Celsius, performed.
Measured in September 2026, the verified account holds 798 videos. An average video takes 2,950,000 views, 239,300 likes and 1,367 comments, and the engagement rate is 10.02%. Average views come to 18.6% of the follower count, and likes run at 8.1% of views.
Seven of the ten top videos we can see are close-ups filmed in a car, and #Inverted, the tag on her breakout clip, is on eight of those ten and on five of her ten newest videos. The 6 February 2024 lip-sync has 1,300,000,000 views, 79,800,000 likes, 2,600,000 comments and 2,900,000 shares, and its views are 441 times the average video's. Second on likes is a clip captioned “Behind the scenes” from 8 March 2025, with 14,900,000 likes, so the lip-sync holds 5.4 times as many.
Eight of those ten date from 2024, seven of them from February to May, the lip-sync included. On 6 February 2026, two years to the day later, she posted a video captioned “Recreation” whose preview shows the same car seat and grey top. It has 166,900,000 views and 11,700,000 likes, 12.8% of the original's views, and an Instagram Reel with the same caption, posted a day later, has 11,925,729 views.
From March to September 2026 the account held its size while views per video fell. Followers read 15,794,737 in March and 15,900,000 in every month from May to September. Average views dropped from 5,335,526 to 2,950,000 over the same months, 44.7% lower, while the lifetime like count rose by 51,013,158 to 698,500,000.
She posts at a pace of ten videos in 15 days: the newest ten went up between 27 August and 10 September 2026. They range from 115,400 to 7,000,000 views, with a median of 1,700,000, and one of the ten passes the account average. The handle she tags most often is @brookemonk_, the creator Brooke Monk, who has 48,700,000 TikTok followers, and two September videos tag the beauty brands NIVEA and SHEGLAM.
Those two sponsored TikToks landed far apart. A Kérastase hair-serum video from 31 March 2025, a close-up tagged #Inverted like her regular posts, took 7,200,000 views, 2.4 times her average, and 465,600 likes. A Celsius race-day get ready with me from 8 March 2026, shot full length in hair rollers, took 1,800,000 views, 0.61 times the average, and 39,300 likes, 2.2% of its views against 8.1% across the account.
YouTube, @LeahHalton, opened on 20 January 2018, and from March to September 2026 it grew faster than her other two accounts. This section covers its two kinds of video, the makeup and hair tutorials she made in 2023 and the short clips that now lead it on views, and who watches them.
Measured in September 2026, the verified channel holds 2,730,000 subscribers and 586 videos. An average video takes 161,125 views, 6,821 likes and 82 comments, an engagement rate of 4.02%, and views equal 5.9% of the subscriber count.
Subscribers rose from 2,375,000 in March 2026 to 2,730,000 in September, 355,000 more and a 14.9% gain, while her TikTok grew 0.7% and her Instagram shrank 2.3% over the same months. Lifetime channel views more than doubled in that window, from 190,701,773 to 425,537,352, and average views peaked at 301,330 in July before easing to 161,125.
Of the ten top videos we can see on the channel, three are 2023 tutorials: a clean girl makeup and hair tutorial from 16 October 2023 with 10,248,851 views and 308,069 likes, a supermodel makeup and hair video from August 2023 with 4,208,695 views, and heatless hairstyles from December 2023 with 4,567,783 views. Six are short two-person clips from April to June 2026, among them “Comparing USA vs AUSTRALIAN words”, with 12,607,515 views.
The most-watched of them, “Oops” from 6 May 2026, has 38,025,235 views, 236 times the channel average. Uploads now run at about one a day, ten between 26 August and 4 September 2026, and one of them was month 8 of Glowing Up In 365 Days, a year-long series numbered by month.
Her YouTube audience, measured in September 2026, is 86.5% women and 64.8% aged 25 to 34, the highest shares of women and of 25 to 34 year olds across her three accounts. English leads its languages at 55.4%, with Arabic second at 13.2%. None of her top or recent YouTube videos is marked as sponsored, so a tutorial brief would be judged against the 2023 tutorials, which drew between 4,208,695 and 10,248,851 views.
Top post‘clean girl’ makeup & hair tutorial10,248,851 views · 308,069 likes
Top posthow to do your makeup & hair like a SUPERMODEL4,208,695 views · 160,349 likes
Top postQUICK & EASY CUTE HAIRSTYLES *heatless*4,567,783 views · 149,388 likesWho follows Leah Halton?
Audience data measured on Instagram, 7 Sept 2026.
Where Leah Halton's Instagram followers are, as a share of the audience we measured.
20.7% of them are in Australia and 16.4% in United States. The 5 markets shown cover 57.4% of the measured audience.
How old Leah Halton's Instagram followers are.
The largest group is 25-34 at 48.1%. With 18-24 that is 86.9% of the measured followers. 4.3% sit in the 13-17 bracket, which matters if what you are selling is age-gated.
The gender split of Leah Halton's Instagram followers.
38.2% male61.8% female
61.8% female, 38.2% male. A clear lean, with both sides large enough to plan for.
What Leah Halton's Instagram followers are made of: real accounts, suspicious accounts, mass followers and other creators.
Unlock free with a trialWhat Leah Halton's Instagram followers care about, beyond this account.
We track more of Leah Halton's audience interests than the ones shown here. See full profile insights
Her 4,349,422 Instagram followers, measured in September 2026, are more concentrated in Australia and more female than her TikTok audience, with a larger 18 to 24 share than her YouTube one. Here is who they are, where they live, how much of the following passes the credibility screen, and where her other accounts differ.
Australia leads at 20.7%, with Melbourne alone at 10.5%
Australia is the largest country in her Instagram audience at 20.7%, followed by the United States at 16.4%, the United Kingdom at 8.0% and Brazil at 7.6%. Melbourne alone holds 10.5%, about 456,000 accounts, which is half of the Australian share and six times Sydney's 1.8%. English is used by 63.9% of the audience, and Spanish and Portuguese together by 18.9%.
61.8% women, with women aged 25 to 34 the largest group
Women make up 61.8% and men 38.2%, a minority that still comes to about 1,660,000 accounts. Ages cluster tightly: 48.1% are 25 to 34 and 38.8% are 18 to 24, together 86.9%, while 8.9% are 35 or older. Women aged 25 to 34 are the largest single group, at 30.9%. Clothes, shoes, handbags and accessories lead the audience's interests at 37.1%, and beauty and cosmetics reaches 20.2%.
Her TikTok audience is 65.7% aged 18 to 24, her YouTube audience 64.8% aged 25 to 34
On TikTok the audience is 52.2% women and 65.7% aged 18 to 24, and it is spread wide: the United States leads at 13.7%, the top five countries hold 35.4% between them, and Australia is eighth at 3.4%. On YouTube it is 86.5% women and 64.8% aged 25 to 34, both measured in September 2026. A campaign for women aged 25 to 34 matches the YouTube channel; one for 18 to 24 year olds across the Americas and Europe matches TikTok.
30.1% of Instagram followers fall outside the credibility screen
Her Instagram credibility score is 69.9, which leaves 30.1% of followers, about 1,311,000 accounts, outside the screen. The follower-type breakdown is a different measure: 45.2% real accounts, 27.3% mass followers, 14.0% other influencers and 13.5% suspicious, the last about 588,000 accounts. Pricing a post on the full 4,349,422 therefore counts about 1,311,000 accounts that do not pass.
10.0% of her TikTok audience is 13 to 17
The youngest audience is on TikTok, where 10.0% is 13 to 17, about 1,590,000 accounts, against 4.3% on Instagram, about 186,000, and 2.6% on YouTube. Alcohol, betting and other age-restricted products would need age-gating before running on her TikTok.
How we analyse creators
Every figure on this page is drawn from Click Analytic platform data and verified public sources, assessed across six signal categories.
Reach & relevance
Followers on every platform the creator actually runs, weighted by how much of that audience sits in your target market. A big number in the wrong country is reach you cannot buy, so the weighting comes first.
Audience profile
Age brackets, gender split, top countries and languages of the people who really see the posts. This is the part that decides whether a creator fits a brief, and it is measured on the account, not guessed from the content.
Engagement signals
Average likes, comments and views on recent posts, compared with creators of the same follower size on the same platform. The comparison matters more than the raw rate: a 2% rate can be strong at 2M followers and weak at 20K.
Audience quality
The share of followers that look like real people versus suspicious, inactive or mass-following accounts, scored 0 to 100 with fake-follower detection on every profile. It is the number that tells you how much of the reach is actually there.
Activity & consistency
Posting cadence over the last weeks and follower growth over 30 days. An account that has gone quiet or is shedding followers performs differently from one that is live and climbing, whatever its size.
Commercial readiness
Sponsored-post history, the brands already mentioned, category fit for your industry and an estimated cost per post. Together they say whether the creator is used to working with brands and roughly what a collaboration costs.
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Leah Halton, frequently asked questions
How many followers does Leah Halton have on TikTok, Instagram and YouTube?
Measured in September 2026, her TikTok @looooooooch had 15,900,000 followers, her Instagram @leahhalton had 4,349,422 and her YouTube channel @LeahHalton had 2,730,000 subscribers. Added together that makes 22,979,422, a count of accounts rather than people, because one person can follow her on more than one app.
What is Leah Halton's most famous video?
It is a 12-second TikTok lip-sync to YG Marley's Praise Jah in the Moonlight, posted on 6 February 2024. By September 2026 it had 1,300,000,000 views and 79,800,000 likes, and it won Video of the Year at the TikTok Awards Australia in November 2024.
Which talent agency signed Leah Halton?
UTA signed her in August 2025 for representation in all areas, when she was 24. By then she had won Video of the Year at the TikTok Awards Australia, and she won it again in November 2025.
Who is in Leah Halton's Instagram audience?
Her Instagram audience, measured in September 2026, is 61.8% women and 86.9% aged 18 to 34. Australia leads at 20.7%, ahead of the United States at 16.4%, and Melbourne alone accounts for 10.5%. About 1,311,000 of her followers, 30.1%, fall outside the credibility screen.
Which brands has Leah Halton made sponsored posts for?
Sponsored posts since 2025 include Celsius, Kérastase, Gymshark and Revolve, and Samsung Australia sponsored four of her Instagram posts in 2022 and 2023. Princess Polly also runs a Leah Halton Edit collection page on its store. Sponsored TikToks for Kérastase and Celsius drew 7,200,000 and 1,800,000 views, against a 2,950,000 average.
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