Who is Kylie Jenner?
Kylie Jenner is an American media personality, socialite, and businesswoman
Jules Carmaux·Profile updated: 2 Aug 2026Kylie Jenner is an American media personality, socialite, and businesswoman. She gained fame through the reality TV show "Keeping Up with the Kardashians." She is the founder and owner of the cosmetic company Kylie Cosmetics. Forbes named her the youngest self-made billionaire in 2019 and withdrew that designation in 2020.
| Known as | Kylie Jenner |
|---|---|
| Born | 10 August 1997 |
| Birth sign | Leo |
| Based in | United States |
| Top platform | |
| Average engagement rate | Unlock free with a trial |
| Estimated value per post | Unlock free with a trial |
| Fake followers | Unlock free with a trial |
About Kylie Jenner
Kylie Jenner is a media personality, socialite and businesswoman who became known through "Keeping Up with the Kardashians" and founded Kylie Cosmetics. On Instagram, Click Analytic measured 382,398,668 followers on 24 June 2026.
- 382.4M Followers
YouTube
- 12.1M Subscribers
Visual storytelling and sponsored post performance
On Instagram, Click Analytic measured 382,398,668 followers, a 0.51% engagement rate and an average of 1,956,446 likes per post on 24 June 2026. Her posts cover beauty and cosmetics, fashion, jewellery, luxury goods and retail.
Her feed carries her own Kylie Cosmetics line alongside fashion and jewellery posts.
Long-form content, reviews and audience retention
Kylie Jenner's YouTube channel has 12.1 million subscribers. The channel covers beauty, cosmetics, fashion and luxury goods.
Viral trends, challenges and rapid growth
Kylie Jenner also posts on TikTok, where her content covers beauty and cosmetics, fashion and luxury goods.
Collaborates with global and local brands across fashion and lifestyle.
Kylie Jenner is a media personality and businesswoman with a large audience on Instagram, YouTube and TikTok. Click Analytic's measurement on file for this profile covers her Instagram account, where it recorded 382,398,668 followers on 24 June 2026.
Her posts carry the Kylie Cosmetics line alongside fashion, jewellery and luxury goods.
Her YouTube channel has 12.1 million subscribers and covers the same beauty and fashion territory.
Estimated with AI, based on public data
YouTube
Tiktok
Per-platform analytics
Followers, engagement and audience quality on each platform, free tiles below, full breakdown with a trial.
Who follows Kylie Jenner?
Age, location and gender breakdown across all platforms.
How we analyse creators
Every figure on this page is drawn from Click Analytic platform data and verified public sources, assessed across six signal categories.
Reach & relevance
Followers on every platform the creator actually runs, weighted by how much of that audience sits in your target market. A big number in the wrong country is reach you cannot buy, so the weighting comes first.
Audience profile
Age brackets, gender split, top countries and languages of the people who really see the posts. This is the part that decides whether a creator fits a brief, and it is measured on the account, not guessed from the content.
Engagement signals
Average likes, comments and views on recent posts, compared with creators of the same follower size on the same platform. The comparison matters more than the raw rate: a 2% rate can be strong at 2M followers and weak at 20K.
Audience quality
The share of followers that look like real people versus suspicious, inactive or mass-following accounts, scored 0 to 100 with fake-follower detection on every profile. It is the number that tells you how much of the reach is actually there.
Activity & consistency
Posting cadence over the last weeks and follower growth over 30 days. An account that has gone quiet or is shedding followers performs differently from one that is live and climbing, whatever its size.
Commercial readiness
Sponsored-post history, the brands already mentioned, category fit for your industry and an estimated cost per post. Together they say whether the creator is used to working with brands and roughly what a collaboration costs.
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