Who is Karely Ruiz?

11,299,016 followers, 286 posts, verified, measured 15 August 2026. The engagement rate is 1.20%, with 135,111 average likes and 3,198 average comments.

Video reach on this account is extraordinary and easy to misread: 4,998,752 average views per post, which is close to half the follower count and roughly thirty-seven times the average like count. An account this size that reaches five million views per post is worth a different conversation from one that reaches its followers only.

Then the counterweight. Audience credibility is 54.5%. The follower-type breakdown reads 44.5% real accounts, 39.0% mass followers, 15.2% suspicious and 1.4% other influencers. About 5.1 million of the 11.3 million do not pass the screen.

The posts reviewed include one disclosed brand post, published 15 March 2026 for a dental clinic, at 3,551,995 views and 112,517 likes. Those figures are below her own averages, and this is the only disclosed brand post in this review.

The follower trend is flat rather than falling: 10,990,692 in February 2026, 11,248,560 in April, 11,182,011 in May, and 11,299,016 by August. An account holding its size while its credibility sits at 54.5% is an account whose growth and whose quality are moving separately.

The audience is also heavily male: 11.7% women, so 88.3% men, and 75.2% of it is aged between 18 and 34. A campaign selling to women through this account is buying the wrong eleven million.

Comments run at 3,198 per post against 135,111 likes, a ratio of about one comment for every forty-two likes. On an account with this much suspicious weight in the following, the comment rate is the more useful of the two signals, because it is the harder one to inflate.

7,600,000 followers across 546 videos on a verified account, @karelyruizoficial01, measured September 2026. That makes TikTok her second-largest account: about two thirds the size of her Instagram following and roughly twenty-five times her YouTube channel. It also carries by far the most published work of the three, 546 videos against 286 Instagram posts and 37 YouTube videos.

Her TikTok engagement rate is 8.68%, against 1.20% on Instagram and 5.20% on YouTube. On the one measure applied the same way to all three accounts, TikTok is her strongest. The figures underneath it are 53,100 average likes, 409 average comments and 740,000 average views.

Read the view figure against the follower count rather than on its own. 740,000 average views on 7,600,000 followers is roughly one view for every ten followers. Her Instagram does 4,998,752 average views on 11,299,016 followers, closer to one for every two. TikTok holds the higher engagement rate and the smaller share of its own audience.

Per-video reach fell between March and September 2026 while the following rose: 2,677,778 average views in March 2026, 912,212 in May, 1,935,714 in July and 740,000 in September, against a follower count that went from 7,344,444 to 7,600,000 over the same six months. Average likes move the same way, 221,189 in March down to 53,100 in September.

Her recent videos show the spread behind that average. Of her ten most recent videos, five sit below 178,800 views and one reaches 3,900,000. A brand pricing against 740,000 is pricing against a mean that a single outlier moves.

The audience here is 68.5% women, which inverts her Instagram at 88.3% men and leans further female than her YouTube, which is close to even at 50.3% women. It is 60.2% Mexico, 11.0% the United States and 4.9% Colombia, and 93.1% of it is Spanish-speaking. It is younger than either of her other accounts: 57.0% is aged 18 to 24, and 6.7% is under 18, the highest under-18 share of her three accounts.

For a campaign targeting women in Mexico in their early twenties, this account has relevant follower demographics. No disclosed brand post was identified among the TikTok posts reviewed, so there is no sponsored result here to price a rate against. The most-watched videos reviewed are personal posts rather than brand work.

305,000 subscribers across 37 videos, measured 8 September 2026. The engagement rate is 5.20%, more than four times her Instagram rate, though on much smaller numbers: 458 average likes and 94 average comments, on 12,277 average views.

This is the account that is growing. It went 232,000 in March 2026, 235,500 in May, 252,250 in June, 272,500 in July, 297,500 in August and 305,000 in September. That is 73,000 subscribers in six months on a channel with only 37 videos published.

The content is Spanish-language vlogs, and the most-watched ones are about her life rather than her work. A video published 4 August 2026 about a break-in at her house reached 777,487 views and 25,171 likes. A day filmed in the Tepito neighbourhood of Mexico City, published 8 November 2025, reached 653,384 views.

The audience here is a different one from her Instagram. It is 50.3% women against 11.7% on Instagram, 66.2% Mexican against 48.7%, and much more tightly aged: 67.7% is 25 to 34.

For a brand that wants an even gender split and a reach line that is rising rather than holding, this channel is still the buy: 50.3% women against 68.5% on her TikTok, and 232,000 to 305,000 subscribers between March and September 2026 while TikTok per-video views fell from 2,677,778 to 740,000. What it cannot give is Mexican scale. Her TikTok runs 740,000 average views per video against this channel's 12,277, on an audience that is 60.2% Mexican.

Thirty-seven videos is a small library for 305,000 subscribers, and it means the channel is still early enough that a single well-placed collaboration would sit prominently in it rather than disappearing into an archive.