Who is Allison Andreassi?
Couple and gaming comedy creator posting as @hammybanks, on Samsung's US Team Galaxy creator roster since November 2023
Allison Andreassi posts couple and gaming comedy sketches as @hammybanks, captioned with the games in them, from Disney Dreamlight Valley to Magic: The Gathering. She grew up in Fredericksburg, Virginia, opened her TikTok in November 2020 and has been on Samsung's US Team Galaxy creator roster since November 2023. The most-liked TikTok we can see, a June 2023 sketch, has 2,600,000 likes. TikTok holds 246,900 followers, measured 10 September 2026, Instagram 201,468, measured 8 September, and YouTube 20,900 subscribers, measured 9 September.
| Click Analytic grade | 70.6 / 100 On Instagram, measured 8 September 2026, 70.6% of Allison Andreassi's audience passes the credibility screen and 29.4%, about 59,200 of her 201,468 followers, does not. The follower-type count runs 51.7% real accounts, 37.1% mass followers, 7.8% suspicious, about 15,800, and 3.4% other influencers. |
|---|---|
| Known as | Allison Andreassi |
| Based in | United States |
| Category | Gaming / Comedy / Lifestyle |
| Top platform | TikTok |
| Audience | Measured on Instagram on 8 September 2026: 68.4% men, 44.6% aged 25 to 34, and led by the United States at 39.5%, the United Kingdom at 8.6% and India at 6.9%. |
| Average engagement rate | Unlock free with a trial |
| Estimated value per post | Unlock free with a trial |
| Fake followers | Unlock free with a trial |
Who is Allison Andreassi?
The creator behind @hammybanks
Allison Andreassi is a US-based creator who posts as @hammybanks on TikTok, Instagram and YouTube. Her TikTok bio files the account under couple, gaming and lifestyle, and her Instagram bio adds that she streams on Twitch on Mondays, Wednesdays and Fridays. The videos are short comedy sketches about a couple who share a gaming hobby, set at a gaming desk, on a couch or at a kitchen counter, and the captions name the game: Disney Dreamlight Valley and League of Legends in 2022, Baldur's Gate 3 in 2024, Magic: The Gathering in 2026.
From the Disney College Program to full-time content
She grew up in Fredericksburg, Virginia, and studied dental hygiene before switching to hospitality management. She went through the Disney College Program, Disney's internship for college students, and worked for Disney around 2017 and 2018, when she started vlogging, and her YouTube channel dates from May 2018. During the pandemic she took up gaming, first on a Nintendo Switch and then on PC, and began streaming on Twitch. Her TikTok opened in November 2020 with gaming clips, and by March 2024 content creation had become her full-time job.
A June 2023 sketch leads the TikToks we can see
Her biggest TikTok numbers are older than her current feed. Of the ten most-liked TikToks we can see, seven went up between October 2022 and October 2023, led by a June 2023 sketch tagged #bloompartner for Bloom Nutrition, at 19,300,000 views and 2,600,000 likes. Instagram took off later: all 13 top Instagram posts we can see went up between May 2025 and June 2026, and a May 2025 vacation clip crediting the swimwear label Bydee has 139,813,052 views, about 694 times her follower count.
On Samsung's US Team Galaxy roster since November 2023
Samsung added her to its US Team Galaxy creator roster in November 2023, and by March 2024 she was in a year-long Samsung ambassadorship. The work has continued: 11 of the 30 sponsored TikTok videos we can see, from July 2025 to September 2026, carry #SamsungPartner or #TeamGalaxy. Her Instagram audience lists gaming as its top interest at 46.2% and electronics and computers at 28.3%, the category her 2026 tech sponsors, Samsung and AMD, sell in.
Brands Allison Andreassi has worked with
Samsung is the brand that recurs across her accounts, and around it sits a rotating list of game publishers, snack makers and household brands. This section names the brands on each account, from 11 Samsung-tagged TikToks to Instagram work going back to December 2022, and shows how far two 2025 TikToks pull up her sponsored averages.
Samsung added her to its US Team Galaxy creator roster in November 2023, and a Galaxy S25 Ultra video on TikTok in January 2025 carried #SamsungPartner. Of the 30 sponsored TikTok videos we can see, from July 2025 to September 2026, 11 carry #SamsungPartner or #TeamGalaxy, among them the Galaxy Z Fold7 in summer 2025, Galaxy Buds4 Pro in February 2026, the Galaxy S26 Ultra in May and the Galaxy Z Fold8 from July. Those 11 average 427 likes.
The rest of the TikTok list leans on snacks and games. In 2025 came Naked Smoothie, Pringles, Gameloft's Disney Magic Kingdoms, EA's MySims, Jackbox Games, Goliath's Sims card game and Panda Express, plus an October video from the Qualcomm Snapdragon Summit in Hawaii that tags Samsung. In 2026 the list runs through the BODi workout app, Bethesda's Fallout, O-Cedar, Nintendo's Mario Kart World, Perfect Bar, Gameloft again, Motrin, Amazon Luna, Chips Ahoy! and AMD with the PC builder iBUYPOWER. An August #RESPAWNPartner video for RESPAWN by Razer gum sits among her latest posts as well.
The 30 sponsored TikTok videos average 10,365 likes, but Naked Smoothie at 182,500 and Pringles at 77,900, both from 2025, supply 83.7% of that total, and the other 28 average 1,805. The 18 from 2026 average 1,788; without Chips Ahoy! at 14,300 and an O-Cedar video at 8,394, the other 16 average 594, and 13 of the 18 drew fewer than 700 likes.
On Instagram the sponsored posts we can see go back to December 2022. O-Cedar is the partner that returns most often, with four posts in March 2025 and two in February 2026, and its March 2025 Flex & Catch post is the most-liked sponsored Instagram post we can see, at 78,858 likes and 1,119,883 views. Meta Quest ran five posts between September 2024 and January 2025, and Fallout, the Pokémon GO anniversary and Systane followed in early 2026.
Earlier Instagram work includes a December 2022 post thanking Herman Miller for its Vantum gaming chairs, RESPAWN by 5 Gum with Walmart in April 2023, Peacock's Twisted Metal, Baskin-Robbins and KISS imPRESS press-on lashes in summer 2023, Sam's Club and Purina late that year, and Walmart with Xbox in February 2024. The nine sponsored Instagram posts from 2026 average 3,202 likes, against 6,366 across all 30 and an account average of 1,419 in September 2026.
Per-platform analytics
Followers, engagement and audience quality on each platform, free tiles below, full breakdown with a trial.
Instagram is her second largest account, at about four fifths the size of her TikTok. It has added the most followers of her three accounts since March 2024, when it had nearly 75,000, and its like average rose to a peak in June 2026 and then fell back.
In September 2026 it held 201,468 followers across 539 posts. Reels average 65,369 views, equal to 32.4% of the follower count, while posts average 1,419 likes and 20 comments. The engagement rate that month was 0.70%.
The following rose from 198,187 in March 2026 to 203,872 in June, then slipped to 201,468 by September, still 3,281 above March. Likes swung harder: the monthly average went from 8,361 in March to 15,002 in June and down to 1,419 in September, 90.5% below the June figure.
The most-liked Instagram post we can see is the May 2025 Bydee vacation clip, at 3,448,528 likes. Next come a November 2025 clip about a 12-hour gaming session at 1,925,844 likes and the February 2026 K.K. Slider sketch at 1,652,446, which also drew 531,815 shares, more than any other Instagram post we can see. A May 2026 post about spending eight hours of a weekend on one game, then chasing its every Steam achievement, has 465,986 likes.
Her ten latest posts, from early August to early September 2026, ranged from 468 to 37,929 likes. The two highest were unpaid sketches, 37,929 likes for a mid-August one about in-game criticism and 11,200 for the late-August Magic: The Gathering post. A LEGO and Pokémon package she was sent in August, captioned as not an ad, drew 1,409.
Her 2026 sponsored posts land on both sides of that 65,369 Reel average. The February O-Cedar mop post drew 776,410 views and a March Systane eye-drop post, marked US only, 166,490, while the two Samsung Galaxy foldable posts from July drew 35,276 and 23,869.
TikTok is her largest account, and the multi-million-view sketches we can see there go back to October 2022. It still holds her biggest videos, and in 2026 it shows average views falling by four fifths while brand placements filled six of her ten latest posts.
In September 2026 the account had 246,900 followers and 596 videos, without a verified badge. The average video drew 10,300 views, 386 likes and 2 comments, so average views came to 4.2% of the follower count, and the engagement rate that month was 4.39%.
Followers stayed between 246,733 and 248,011 in every month from March to September 2026, a spread of 1,278. Views per video moved far more: the average fell from 55,762 in March to 10,300 in September, down 81.5%, and average likes went from 3,995 to 386.
Among the ten most-liked TikToks we can see, the June 2023 Bloom Nutrition sketch leads at 2,600,000 likes, and an October 2023 sketch follows with 1,600,000 likes on 10,000,000 views. Three of the ten tag Bloom Nutrition, two of them with #bloompartner. The newest of the ten is a February 2026 sketch built around Bubblegum, a song by the Animal Crossing musician K.K. Slider, with 15,600,000 views and 271,200 shares; she posted it to Instagram and YouTube as well.
Her ten latest videos, from early August to early September 2026, ran from 891 to 14,000,000 views. The two strongest unpaid ones were a Magic: The Gathering sketch from late August at 82,600 views and 6,812 likes and a mid-August sketch about in-game criticism at 46,900 views. The four with the fewest views were all brand placements: RESPAWN by Razer at 891, Samsung at 2,681, AMD at 3,285 and Amazon Luna at 3,929.
The exception is the Chips Ahoy! video from mid-August, marked #Ad, which shows 14,000,000 views but 14,300 likes and no comments, one like for every 979 views. Her Samsung Galaxy Z Fold8 video from earlier that month drew one like for every 12 views, 1,757 likes on 21,800 views, and 80 comments.
YouTube is her smallest account: a verified channel opened in May 2018, two and a half years before her TikTok, that now carries vertical sketch videos, many of them the same ones she posts on TikTok and Instagram. Its 46,157,419 lifetime views come to more than 2,200 per subscriber, and its average views fell further in 2026 than on TikTok.
In September 2026 the channel had 20,900 subscribers and 322 videos. The average video drew 2,622 views, 46 likes and 2 comments, and the channel's engagement rate was 1.41%. Lifetime views rose by 2,117,422 between March and September 2026.
Two sketches account for 20,368,563 of the lifetime views, or 44.1%. A December 2025 sketch has 14,197,341 views, and a May 2024 one titled Especially BG3, a nod to Baldur's Gate 3, has 6,171,222 views and 255,541 likes, the most likes of any video we can see on the channel.
In 2026 average views went from 68,966 in March to 2,622 in September, down 96.2%, while subscribers stayed between 20,800 and 21,083. The ten newest uploads, from mid-May to late August, drew between 1,036 and 812,962 views, and the five from August each stayed between 1,036 and 3,433.
On YouTube her paid work is marked in the titles: a July 2026 Galaxy Z Fold8 video carries #SamsungPartner and drew 2,443 views, and an August video about a Samsung QD-OLED monitor carries #SamsungMonitorPartner and drew 1,618. An August video pointing viewers to Masters of the Universe: Legends Unite on Amazon Luna, the game her sponsored TikTok and Instagram posts promoted that month, drew 1,130.
The YouTube audience, measured in September 2026, is the oldest of her three: 63.8% are 25 to 34 and 18.4% are 35 or older, with 1.7% under 18. It is 54.5% men. The United States holds 44.9%, and Germany is second at 7.1%, more than twice its share on TikTok or Instagram.
Who follows Allison Andreassi?
Audience data measured on Instagram, 8 Sept 2026.
Where Allison Andreassi's Instagram followers are, as a share of the audience we measured.
39.5% of them are in United States and 8.6% in United Kingdom. The 5 markets shown cover 64.7% of the measured audience.
How old Allison Andreassi's Instagram followers are.
The largest group is 25-34 at 44.6%. With 18-24 that is 84.2% of the measured followers. 4.3% sit in the 13-17 bracket, which matters if what you are selling is age-gated.
The gender split of Allison Andreassi's Instagram followers.
68.4% male31.6% female
68.4% male, 31.6% female. A clear lean, with both sides large enough to plan for.
What Allison Andreassi's Instagram followers are made of: real accounts, suspicious accounts, mass followers and other creators.
Unlock free with a trialWhat Allison Andreassi's Instagram followers care about, beyond this account.
We track more of Allison Andreassi's audience interests than the ones shown here. See full profile insights
Her Instagram following, measured in September 2026, leans male, sits mostly between 18 and 34 and has six in ten members outside the United States. That is a different crowd from her TikTok audience, which the same month was 58.9% female and 48.5% in the United States.
More than two in three Instagram followers are men
The split is 68.4% men and 31.6% women, so a brief aimed at women still speaks to about 63,600 of her followers. Ages cluster between 18 and 34, at 84.2%, and 25 to 34 is the largest band at 44.6%. Followers aged 13 to 17 make up 4.3% on Instagram, about 8,700 accounts, and 7.2% on TikTok, about 17,900. Her August 2026 Chips Ahoy! caption set an entry age of 18, and any campaign with an age limit has to plan around that younger slice, most of all on TikTok.
The United States holds 39.5%, ahead of the UK and India
After the United States at 39.5% come the United Kingdom at 8.6%, India at 6.9%, Canada at 5.4% and Brazil at 4.3%. The United States, the UK, Canada and Australia add up to 55.3%, and English is the language of 80.4% of the audience. A campaign limited to the United States, as her March 2026 Systane post was, reaches about two in five of these followers.
29.4% of her Instagram following, about 59,200 accounts, fails the credibility screen
Audience credibility is 70.6%, which leaves 29.4% of the 201,468 followers, about 59,200 accounts, outside the screen. Sorted by follower type, the same following is 51.7% real accounts, about 104,200, and 37.1% mass followers, about 74,700. Suspicious accounts are 7.8%, about 15,800, and other influencers 3.4%, about 6,800.
Gaming, television and film lead her Instagram audience's interests
Gaming is the top interest at 46.2%, then television and film at 43.4% and friends, family and relationships at 31.5%. Camera and photography is fourth at 29.8% and electronics and computers sixth at 28.3%, the ground her May 2026 Samsung videos about the Galaxy S26's zoom and photo tools covered. The audience's brand affinities rank Twitch, PlayStation, Xbox, Walt Disney and Nintendo first, with Call of Duty and Pokémon next.
How we analyse creators
Every figure on this page is drawn from Click Analytic platform data and verified public sources, assessed across six signal categories.
Reach & relevance
Followers on every platform the creator actually runs, weighted by how much of that audience sits in your target market. A big number in the wrong country is reach you cannot buy, so the weighting comes first.
Audience profile
Age brackets, gender split, top countries and languages of the people who really see the posts. This is the part that decides whether a creator fits a brief, and it is measured on the account, not guessed from the content.
Engagement signals
Average likes, comments and views on recent posts, compared with creators of the same follower size on the same platform. The comparison matters more than the raw rate: a 2% rate can be strong at 2M followers and weak at 20K.
Audience quality
The share of followers that look like real people versus suspicious, inactive or mass-following accounts, scored 0 to 100 with fake-follower detection on every profile. It is the number that tells you how much of the reach is actually there.
Activity & consistency
Posting cadence over the last weeks and follower growth over 30 days. An account that has gone quiet or is shedding followers performs differently from one that is live and climbing, whatever its size.
Commercial readiness
Sponsored-post history, the brands already mentioned, category fit for your industry and an estimated cost per post. Together they say whether the creator is used to working with brands and roughly what a collaboration costs.
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Allison Andreassi, frequently asked questions
Who is hammybanks?
hammybanks is the handle of Allison Andreassi, a US-based creator who posts couple and gaming comedy sketches on TikTok, Instagram and YouTube. She grew up in Fredericksburg, Virginia, and has been on Samsung's US Team Galaxy creator roster since November 2023.
How many followers does hammybanks have?
Her TikTok had 246,900 followers in September 2026, her Instagram 201,468 and her YouTube channel 20,900 subscribers. That makes 469,268 combined, and since one person can follow more than one of the accounts, it is not a count of separate people.
What is hammybanks' engagement rate?
Her TikTok engagement rate is 4.39%, measured in September 2026, with an average of 10,300 views and 386 likes per video. On Instagram the rate is 0.70% and Reels average 65,369 views, while on YouTube it is 1.41%. Her TikTok average was 55,762 views in March 2026, more than five times the September figure.
Which brands has hammybanks worked with?
Samsung appears most often, with Galaxy phones on all three accounts, Galaxy Buds on TikTok and a Samsung monitor on YouTube. Sponsored posts since 2025 also cover O-Cedar, AMD, Naked Smoothie, Pringles, Nintendo, EA, Gameloft, Motrin and Systane, and her 2023 and 2024 Instagram work includes Meta Quest, Peacock, Baskin-Robbins and Sam's Club.
Where is hammybanks' audience?
On Instagram, measured in September 2026, 39.5% of the audience is in the United States, 8.6% in the United Kingdom and 6.9% in India, and 68.4% are men. On TikTok the United States holds 48.5%, and 58.9% of that audience is female.
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