Who is Gabriel Moses?

At a glance

Gabriel Moses is a British photographer and director who posts as @gabrielomoses to 356,235 Instagram followers, measured Aug 17, 2026. The account is verified and based in the United Kingdom. He works in fashion, music and sport, and directs as well as shoots.

What he has been making

His own posts date the work. On Aug 4, 2026 he published a piece captioned "JAY-Z & BEYONCE, DIRECTED BY GABRIEL MOSES", tagging Roc Nation. Three days later he announced a V&A East Museum show opening Aug 27, 2026. A January 2026 post carried the line "We all have a perspective. We are all artists".

Who he photographs

The accounts he tags most read as subjects and collaborators rather than clients: @corteiz on 8.6% of his tagged posts, @clipse on 6.9%, then @badgalriri, @sarrjamois and @solangeknowles at 5.2% each. That is a portrait list, not a client list, and it is the clearest signal of the rooms he works in.

Why the account reads differently from its size

At 356,235 followers he engages at 7.01%, which is unusual at that scale. A single image took 151,358 likes on Jun 9, 2026, six times his 24,961 average. The audience is not a general following: 56.4% of it indexes on clothes and accessories and 37.9% on photography itself.

What the numbers do not settle

The follower-type breakdown is the one figure to read carefully. Audience credibility sits at 75.9%, but by type only 27.9% of the following is classified as real accounts and 45.4% as mass followers. On an account followed by other people in fashion and photography, part of that is the industry watching itself rather than anything bought, and the data cannot separate the two.

Click Analytic can see three sponsored posts on the account, published between Dec 2023 and Mar 2025 and measured Aug 17, 2026. That is a thin commercial record for an account this size and this active.

The three averaged 3,961 likes. His organic average is 24,961, so the disclosed paid work landed at about a sixth of what an ordinary post does. The single 2025 post did better at 10,202 likes, still well under half his average. A brand should plan against those numbers rather than against the 151,358 his best image took.

The accounts he tags are not brand partners and this page does not present them as such. @badgalriri and @solangeknowles are artists he has photographed; @clipse is a group; @corteiz is the one streetwear label in the list, tagged on 8.6% of his tagged posts. Tagging a subject is the opposite of disclosing a sponsorship.

What that leaves is an account whose commercial value is in the work rather than in a posting deal. He directed a Jay-Z and Beyoncé piece for Roc Nation in Aug 2026 and opened at the V&A East Museum later that month, which is the register a brand is buying into.

For a campaign, the useful inputs are elsewhere on this page: a 7.01% engagement rate at 356,235 followers, an audience 44.7% British and 70.5% aged 25 to 44, and 42.1% of it indexing on luxury goods.

British first, then American

44.7% of the audience is in the United Kingdom and 17.2% in the United States, with France third at 7.0%. Germany, Nigeria and Italy each sit at 2.3%. Measured Aug 17, 2026. English is the language of 89.0% of it. A British brand reaches its home market here more reliably than the follower total alone suggests.

Working age, not teenage

53.2% of the audience is aged 25 to 34 and a further 17.3% is 35 to 44, so seven in ten are over 25. Only 3.7% is 13 to 17. This is an audience with money rather than one with pocket money, which matters for the luxury indexing below.

Men, but not overwhelmingly

60.1% of the audience is men and 39.9% women. That is a lean rather than a wall: a campaign aimed at women still reaches roughly 142,000 accounts here.

What they are interested in

56.4% indexes on clothes, shoes, handbags and accessories, 42.1% on luxury goods, 37.9% on camera and photography, 34.5% on activewear and 31.3% on music. Fashion and luxury sitting at the top of a photographer's audience is the commercially useful part of this profile.

The quality figure needs reading twice

Audience credibility is 75.9%, so 24.1% does not pass the screen. Broken out by follower type the picture is different again: 27.9% are classified as real accounts, 45.4% as mass followers, 13.7% as suspicious and 13.0% as other influencers. A 45.4% mass-follower share is high, and on a creative account followed by other creatives some of that is the industry watching itself rather than inflation.