Who is Caitlin Clark?
Indiana Fever guard who set the NCAA Division I career scoring record at Iowa, posting as @caitlinclark22
Caitlin Clark is the Indiana Fever guard who became the leading scorer in NCAA Division I history at Iowa in March 2024 and was the first pick of the WNBA Draft six weeks later. She posts as @caitlinclark22 on Instagram and @caitlin.clark22 on TikTok, where an average video draws 2,250,000 views. Her 2026 Instagram posts include paid work for Eli Lilly, Prada and Gainbridge. Instagram holds 4,094,006 followers, measured 8 September 2026, and TikTok 1.2 million, measured 11 September 2026.
| Click Analytic grade | 80.4 / 100 Caitlin Clark's Instagram audience, measured 8 September 2026, scores 80.4 on credibility, so 19.6% of her 4,094,006 followers, about 804,100 accounts, fall outside the screen. The follower-type split is a separate reading: 51.3% real accounts, 29.1% mass followers, 12.5% other influencers and 7.2% suspicious, about 293,500 accounts. |
|---|---|
| Known as | Caitlin Clark |
| Born | 22 Jan 2002 |
| Based in | United States |
| Category | Women's basketball / WNBA / Athlete endorsements |
| Top platform | |
| Audience | Caitlin Clark's Instagram audience, measured 8 September 2026, is 52.9% men and 47.1% women, 81.6% in the United States with Iowa alone at 17.9%, and 40.5% aged 25 to 34. |
| Average engagement rate | Unlock free with a trial |
| Estimated value per post | Unlock free with a trial |
| Fake followers | Unlock free with a trial |
Who is Caitlin Clark?
An Indiana Fever guard born in Des Moines, Iowa
Caitlin Clark is a US-based basketball player who plays guard for the Indiana Fever in the WNBA, wearing number 22. She was born in Des Moines, Iowa, on 22 January 2002 and is 24 years old as of September 2026. She posts as @caitlinclark22 on a verified Instagram account with 4,094,006 followers and as @caitlin.clark22 on a verified TikTok account with 1.2 million. Her X account is @CaitlinClark22, and she has no official YouTube channel.
The NCAA Division I scoring record, set at Iowa in March 2024
She became known at the University of Iowa. On 3 March 2024, scoring 35 points against Ohio State, she passed the previous record, Pete Maravich's 3,667 points, to become the leading scorer in NCAA Division I history, men's or women's, and finished the night on 3,685. The 2024 NCAA championship game, Iowa against South Carolina, averaged 18.9 million viewers. Six weeks after the record, the Indiana Fever made her the first pick of the 2024 WNBA Draft at the Brooklyn Academy of Music in New York.
Rookie of the Year, TIME's Athlete of the Year and a World Cup roster
She was the WNBA's 2024 Rookie of the Year, announced in October, and in December TIME named her its 2024 Athlete of the Year. In June 2026 she joined the TIME100 list of the most influential people in sports. In August 2026 USA Basketball named her to its roster for the FIBA Women's World Cup in Berlin, from 4 to 13 September, her first major senior international tournament. She had won gold with USA Basketball at the 2021 FIBA U19 World Cup and was named tournament MVP.
Brand deals that started while she was at Iowa
Her commercial roster started in college. Buick and Bose posts date from March 2023, State Farm from October 2023, and Gatorade signed her in December 2023 as the fourth college athlete on its roster. A new Nike deal was reported in April 2024 at eight years and $28 million with a signature shoe. Her 2026 Instagram posts include paid work for Eli Lilly, Prada and Gainbridge, and 81.6% of her Instagram audience is in the United States.
Brands Caitlin Clark has worked with
Paid work shows on Instagram from March 2023 to August 2026, across 11 sponsored posts we can see, and once on TikTok, in a State Farm ad from October 2023. Her partners span three stretches: deals signed while she played at Iowa, a new Nike deal reported after the 2024 draft, and paid posts since December 2025 for Eli Lilly, Prada and Gainbridge.
In March 2023 she posted three times for Buick's #SeeHerGreatness campaign and once for Bose. In October 2023 she posted twice for State Farm, one caption calling her the first college athlete on the State Farm team. Gatorade signed her in December 2023 and marked the launch with a $22,000 donation to the Caitlin Clark Foundation, a nod to her number 22. In March 2024 Gainbridge, a Group 1001 company that sells annuities, signed her to a multi-year ambassador deal and said her signature would appear on two race cars, the No. 26 Gainbridge Honda in IndyCar and the No. 77 Group 1001 Camaro in NASCAR.
The new Nike deal was reported in April 2024 at eight years and $28 million with a signature shoe, figures Nike did not comment on at the time. An August 2025 post on both of her accounts announced a logo collection, with a signature product due in 2026, and a December 2025 Reel whose cover shows the Nike swoosh under a CC monogram passed 31 million views.
Among her sponsored posts, Eli Lilly, the drugmaker, recurs most. Four of the 11 carry #LillyPartner, from a golf photo in December 2025 to August 2026; two use the line 'Start How You Can', and one marks Lilly's 150th anniversary. Prada came in March 2026 with a post marked #adv, and in August she tagged a Prada post #pradaambassador. Posts in 2026 also tag Hy-Vee, already an NIL partner at Iowa, and Gainbridge, one marked #sponsoredbyGainbridge. Gatorade posts ran in March and July, and her captions carry the partner tags #hrblockpartner and #capitalonepartner.
Across the 11 sponsored Instagram posts, likes average 59,866, and the four from 2026 average 68,321. That 2026 figure is lifted by one post, the March Prada post at 171,676 likes: the other three, all for Lilly, average 33,869. The account averages 61,047 likes per post, measured in September 2026, so those Lilly posts land at 55% of it, while her three latest posts about her own season averaged 301,776.
Her Instagram audience's own brand affinities put Nike first, then Walt Disney, the NBA, the Los Angeles Lakers and Apple, with the WNBA sixth. Nike is the only one of her named partners in that top ten, which also holds Starbucks, Adidas, ESPN and the Olympic Games.
Per-platform analytics
Followers, engagement and audience quality on each platform, free tiles below, full breakdown with a trial.
Instagram is her main account, with about 3.4 times the TikTok following, and it carries almost all of her paid posts we can see: 11 on Instagram against one on TikTok. What it shows most clearly is the gap between posts about her own season and posts made for a brand.
Measured in September 2026, the verified account held 4,094,006 followers across 181 posts. An average post draws 61,047 likes and 1,201 comments, the engagement rate stands at 1.49%, and her Reels average 983,452 views, equal to 24.0% of the follower count. The following grew from 3,652,101 in March 2026 to 4,094,006 in September, a gain of 441,905, and 367,483 of it came after the June reading, with the largest monthly step, 147,504, between June and July.
Eight of the ten most-liked posts we can see date from 2024, the year she finished at Iowa and started in the WNBA. The most-liked is an April 2024 post captioned 'dreams to reality', published after the draft, at 861,860 likes. A February 2025 post tagging Nike, captioned 'You'll be told you can't do it. So do it anyway', drew 704,161 likes and 23,177 shares, and her December 2024 post of the TIME Athlete of the Year cover drew 13,611 comments, the most on any post we can see.
Her Reels travel well past her followers. Nine that we can see passed 10 million views, led by a December 2025 Reel at 31,646,094 views whose cover shows the Nike swoosh under a CC monogram, and the December 2023 Gatorade launch Reel, captioned 'Welcome to Team Gatorade, 22!', at 31,039,652. Four of those nine captions speak about her in the third person, the way brand copy does, and three name Gatorade.
The 12 latest posts, from June to early September 2026, split along the same line. Three about her third All-Star selection and the World Cup drew between 283,467 and 318,845 likes. The nine whose captions name a brand or a product drew between 17,902 and 166,406, and the top of that range is a Prada post tagged #pradaambassador. Without it, those eight average 35,828 likes, against the account's average of 61,047.
Brand posts in that stretch include a Stanley 1913 collection in September, a Caitlin Clark Signature Series 3.0 post in August that tags Wilson, an NBA 2K27 pre-order post in July with 1,087,940 views, and a video with Dude Perfect captioned as an AT&T WNBA All-Star experience. Her own captions stay short, often one line and an emoji, and the hashtag she uses most is #lillypartner.
Her TikTok holds only 17 videos, and an average one takes 2,250,000 views, almost twice her 1.2 million followers. It carries almost no paid work, and its biggest videos are game moments from Iowa and the Fever.
Measured in September 2026, the verified account held 1.2 million followers, with 158,900 likes and 2,534 comments on an average video and an engagement rate of 8.38%. It grew from 914,354 followers in March 2026, a gain of about 285,600, or 31.2%, and the largest monthly step, 113,868, came between June and July. Lifetime likes rose from 2.8 million in May to 3.6 million in September.
We can see 14 of the 17 videos, and eight of those 14 date from 2023 and 2024. The most viewed is a Final Four video from April 2024 at 9,700,000 views. The most liked is an October 2024 'Rookie Szn' video tagging the Indiana Fever, with 865,900 likes and 56,699 saves, and that one video holds 24.1% of the account's 3.6 million lifetime likes. Two videos from March 2023 tagged for the Big Ten, one captioned 'BACK 2 BACK', drew 4,800,000 and 3,400,000 views.
Not every clip is from a game. An October 2024 golf video tagging her Fever teammate Lexie Hull, captioned 'So close to my first hole in one', reached 2,600,000 views, and a December 2025 video tagged #FromAnywhere, which asks viewers to show where they shoot from, reached 2,800,000. The only paid flag we can see is a State Farm ad from October 2023 with Jake from State Farm, the brand's ad character, at 2,600,000 views and 103,400 likes.
Four of the videos we can see are from 2026. A June photo post captioned 'Life lately in my new shoes' drew 1,800,000 views and 227,900 likes, the most liked of the four, and a July video captioned 'See yall after the break' drew 1,300,000. Two videos marking wins, in Chicago in August and in Berlin with USA Basketball in September, drew 449,100 and 412,100 views.
The TikTok audience, measured in September 2026, is younger and more female than the Instagram one: 59.6% women, and 50.9% aged 18 to 24. The 13 to 17 bracket is 8.5%, about 101,600 accounts. The United States holds 70.9%, followed by Mexico at 3.4% and the Philippines at 3.1%, and Spanish is the language of 9.6% of it, against 4.2% on Instagram.
Who follows Caitlin Clark?
Audience data measured on Instagram, 8 Sept 2026.
Where Caitlin Clark's Instagram followers are, as a share of the audience we measured.
81.6% of them are in United States and 1.9% in Mexico. The 5 markets shown cover 87.9% of the measured audience.
How old Caitlin Clark's Instagram followers are.
The largest group is 25-34 at 40.5%. With 18-24 that is 77.4% of the measured followers. 7.6% sit in the 13-17 bracket, which matters if what you are selling is age-gated.
The gender split of Caitlin Clark's Instagram followers.
52.9% male47.1% female
47.1% female, 52.9% male. Close to even, so neither side is a niche here.
What Caitlin Clark's Instagram followers are made of: real accounts, suspicious accounts, mass followers and other creators.
Unlock free with a trialWhat Caitlin Clark's Instagram followers care about, beyond this account.
We track more of Caitlin Clark's audience interests than the ones shown here. See full profile insights
Caitlin Clark's Instagram audience, measured in September 2026, is weighted toward one state: Iowa, where she was born and played college basketball, holds more of it than California, Texas and New York together. This section covers its gender and age, where it lives, how much of it passes the credibility screen, and what it is interested in.
Men are 52.9% of her Instagram audience
The split is 52.9% men and 47.1% women, so men outnumber women by about 236,000 accounts on a following of 4,094,006. On her TikTok it runs the other way, at 59.6% women. Ages cluster between 18 and 34, at 77.4%, with 40.5% aged 25 to 34 and 36.9% aged 18 to 24. The 13 to 17 bracket is 7.6%, about 310,800 accounts, which a sports-betting or alcohol brief has to plan around.
Iowa holds 17.9% of her Instagram audience and Indiana 1.3%
The United States holds 81.6%, and no other country reaches 2%: Mexico and Canada have 1.9% each. Iowa alone holds 17.9%, about 734,400 accounts, more than California, Texas and New York together at 13.4%. Indiana, home of the Fever, is sixteenth among states at 1.3%. The top cities are Iowa City at 3.3% and Des Moines at 2.7%, ahead of New York City at 2.2%, and English is the language of 90.8% of the audience.
About 804,100 Instagram followers fall outside the credibility screen
Her Instagram audience scores 80.4% on credibility, so 19.6%, about 804,100 of her 4,094,006 followers, falls outside the screen. The follower-type split is a separate reading: 51.3% are real accounts, about 2.1 million, and 29.1% are mass followers, about 1.19 million. Another 12.5%, about 510,900, are other influencers, one follower in eight, and 7.2%, about 293,500, are classed as suspicious.
Sports leads her audience's interests at 44.2%
Sports is the audience's top interest at 44.2%, ahead of friends, family and relationships at 26.8% and television and film at 24.6%. Activewear, at 16.6%, and fitness and yoga, at 15.8%, rank ninth and eleventh, and cars and motorbikes is twelfth at 14.8%, the category her 2023 Buick posts sat in. For a fashion brief, clothing and accessories ranks sixth at 18.1%.
How we analyse creators
Every figure on this page is drawn from Click Analytic platform data and verified public sources, assessed across six signal categories.
Reach & relevance
Followers on every platform the creator actually runs, weighted by how much of that audience sits in your target market. A big number in the wrong country is reach you cannot buy, so the weighting comes first.
Audience profile
Age brackets, gender split, top countries and languages of the people who really see the posts. This is the part that decides whether a creator fits a brief, and it is measured on the account, not guessed from the content.
Engagement signals
Average likes, comments and views on recent posts, compared with creators of the same follower size on the same platform. The comparison matters more than the raw rate: a 2% rate can be strong at 2M followers and weak at 20K.
Audience quality
The share of followers that look like real people versus suspicious, inactive or mass-following accounts, scored 0 to 100 with fake-follower detection on every profile. It is the number that tells you how much of the reach is actually there.
Activity & consistency
Posting cadence over the last weeks and follower growth over 30 days. An account that has gone quiet or is shedding followers performs differently from one that is live and climbing, whatever its size.
Commercial readiness
Sponsored-post history, the brands already mentioned, category fit for your industry and an estimated cost per post. Together they say whether the creator is used to working with brands and roughly what a collaboration costs.
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Caitlin Clark, frequently asked questions
How many followers does Caitlin Clark have?
Her Instagram account, @caitlinclark22, had 4,094,006 followers in September 2026, and her TikTok, @caitlin.clark22, had 1.2 million the same month. That is about 5.3 million followers combined, and the two followings overlap, so it is not a count of separate people.
Which social media accounts belong to Caitlin Clark?
Her verified accounts are @caitlinclark22 on Instagram and @caitlin.clark22 on TikTok, where the handle has a dot in it. Her X account is @CaitlinClark22. She has no official YouTube channel, so a YouTube channel using her name is not hers.
What is Caitlin Clark's engagement rate?
Her Instagram engagement rate is 1.49%, measured in September 2026, and an average post draws 61,047 likes and 1,201 comments. On TikTok the rate is 8.38%, measured the same month, with 2,250,000 views on an average video. The two rates use different bases, so they are not a like-for-like comparison.
Which brands has Caitlin Clark worked with?
Her paid Instagram posts since December 2025 include Eli Lilly, Prada and Gainbridge, and posts in 2026 also promote a Stanley 1913 collection and a Caitlin Clark Signature Series post that tags Wilson. Earlier paid posts were for Buick and Bose in March 2023 and State Farm that October, and Gatorade signed her in December 2023. A new Nike deal was reported in April 2024 at eight years and $28 million, with a signature shoe.
Where is Caitlin Clark's audience?
On Instagram, measured in September 2026, 81.6% of the audience is in the United States and 17.9% is in Iowa alone, and 52.9% are men. On TikTok, measured the same month, the United States holds 70.9% and 59.6% of the audience are women.
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