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Are you looking for the top lifestyle influencers in India

Our influencer marketing platform identified this year’s 15 top Indian lifestyle influencers on Instagram.

Psst! Here’s a secret tip: don’t forget to grab the free influencer marketing tools (like email templates, a contract, a brief, and more) at the bottom of this list. 🤫

We crafted these tools to help you make the most of your influencer marketing! 

And they are 100% free! Now, wasn’t that nice of us?

Well, without any delay, let’s get into our curated list of the top Indian lifestyle Instagram accounts this year. 

Here’s the ultimate list of the best lifestyle influencers in India. 👇

Top 15 lifestyle influencers in India

15. yogasini

influencer profile picture

Followers:

614k

Eng. rate:

43.08%

Audience location:

India (78.24%)

14. paayaliah

influencer profile picture

Followers:

705k

Eng. rate:

6.57%

Audience location:

India (91.00%)

13. aasthashah97

influencer profile picture

Followers:

728k

Eng. rate:

8.62%

Audience location:

India (93.38%)

12. larissa_wlc

influencer profile picture

Followers:

797k

Eng. rate:

9.94%

Audience location:

India (88.21%)

11. shilpakhatwani

influencer profile picture

Followers:

820k

Eng. rate:

21.21%

Audience location:

India (92.72%)

10 Top Indian lifestyle influencers on Instagram

10. annsindhujohny

influencer profile picture

Followers:

829k

Eng. rate:

6.17%

Audience location:

India (94.47%)

9. nicoleconcessao

influencer profile picture

Followers:

839k

Eng. rate:

6.75%

Audience location:

India (84.95%)

8. _sumu_

influencer profile picture

Followers:

949k

Eng. rate:

22.30%

Audience location:

India (96.84%)

7. unnati_m

influencer profile picture

Followers:

961k

Eng. rate:

10.52%

Audience location:

India (84.61%)

6. deepika_v__

influencer profile picture

Followers:

1.1M

Eng. rate:

25.06%

Audience location:

India (92.13%)

5 Top lifestyle influencers India

5. sanika17_official

influencer profile picture

Followers:

1.1M

Eng. rate:

14.56%

Audience location:

India (99.12%)

4. hastu__goyal

influencer profile picture

Followers:

1.2M

Eng. rate:

64.30%

Audience location:

India (91.93%)

3. yashitank05

influencer profile picture

Followers:

1.2M

Eng. rate:

9.75%

Audience location:

India (90.31%)

2. missjasleenarora

influencer profile picture

Followers:

2.0M

Eng. rate:

12.55%

Audience location:

India (93.61%)

Access ANY creators on Instagram, TikTok and YouTube

Use your free trial to see how e-com brands generate growth with the top lifestyle influencers in India.

The most-followed lifestyle influencer in India

1. iam_neetubisht_

influencer profile picture

Followers:

4.4M

Eng. rate:

7.67%

Audience location:

India (87.68%)

How we found the best Indian lifestyle influencers on Instagram

What metrics did we use to find the best lifestyle influencers in India? 

We asked our influencer marketing platform to find influencers with these metrics:

👉 Followers: On the up

All of these Indian influencers have growing audiences. Our AI-powered influencer database identified them based on audience growth over the last 6 months.

👉 Engagement rate: Above industry standard

Nobody wants to work with a dull influencer or one with fake followers.

Who’s got time to use a fake follower checker

We used our platform to analyse the audience and ensure they engaged with the content.

The higher the engagement, the better.

👉 Audience location: Above 50%

That’s right. Our platform further analysed the audience of each Indian creator. 

Why? 

To ensure the audience resides in India.

👉 Activity level: Active

We also used our platform to find active Indian lifestyle influencers. There are no duds here.

How to use this list of lifestyle influencers in India

So what’s next?

Easy!

You identified the best influencer for your brand.

Next, grab some of these freebies:

👉 Learn how to find someone’s Instagram email.

👉 Use these 5 free influencer marketing email templates to simplify your outreach.

👉 Download this free influencer marketing brief.

👉 And this free influencer marketing contract.

👉 Then, learn to recognise the 7 essential influencer marketing metrics to monitor.

You are officially on your way to making money with influencers. 🤑

Frequently asked questions about lifestyle influencers

Are you still here?

Got some burning questions about lifestyle influencers? 🔥

Check out the answers here. 👇

Who are the top Indian lifestyle influencers on Instagram?

The top lifestyle influencers on Instagram include yashitank05, missjasleenaroraiam_neetubisht_ and more. Influencers are constantly jocking for the top place. Use an influencer marketing platform to stay updated with the top lifestyle creators.

How do you find the top lifestyle influencers on Instagram?

The easiest method to find the top lifestyle creators is by using an influencer marketing platform.

How do I contact lifestyle influencers on Instagram?

There are several ways to contact lifestyle influencers on Instagram. Use an influencer vetting platform, or check out this detailed guide on finding someone’s email on Instagram.

Is it a good idea to work with the best lifestyle influencers on Instagram?

Only ever work with an influencer if they match your brand’s personality. Influencers with audiences not interested in your brand aren’t a good fit. Avoid them.