Influencer marketing for SaaS companies
Find the creators who demo software on YouTube and TikTok, read who follows them, and collect every tutorial they publish. Signups are counted by your own links and codes.
SaaS creator deals fail on the demo, not on the reach
A viewer who watches a creator use your product can sign up the same day. That only happens when the creator shows the product doing a real task, to people who have that task.
The creator cannot show the product
A mention may build awareness, but a product tutorial needs a creator who can demonstrate the workflow clearly. Review relevant teaching work before agreeing the format.
The viewers will never need it
A productivity channel can be full of students who will not pay for a team plan. Check the audience's country and age before a trial account changes hands.
Nobody can say which video brought signups
Without campaign-specific tracking, it is harder to connect creator traffic to signups. Set up tagged links and the relevant product events before publication, and record attribution limits.
Find the creators who already make tutorials
Type the task your product does, or the tools a creator covers, into the bio search. It runs across 400M+ profiles on YouTube, TikTok and Instagram. Hashtags and mentions reveal who is already posting about your category or a rival product.
Find more like the one that worked
When one explainer channel brings signups, run a lookalike search on its audience and send the same brief to the next group. The second round starts from evidence, not a guess.
Check who watches before you hand out a trial account
Use the audience data to judge market fit, then watch one of their tutorials for clarity and product knowledge. Questions in the comments can shape the brief, but they do not prove anyone will buy.
Pitch from your own Gmail
Connect your inbox and pitch creators from Click Analytic. The thread, the brief and the trial account you gave each creator stay on one record in the creator CRM.
Every tutorial on one campaign
Keep published campaign content together and compare it with signup and activation events from your own analytics. Record the measurement period before deciding which partnership to repeat.
From a feature name to a signup you can count
Pick one job your product does
Invoicing, scheduling, editing, whatever it is. The words people use for that job become your bio keywords and hashtags.
Search by format and platform
Start on YouTube for long walkthroughs and on TikTok for short demos of a single feature. Filter by creator country and engagement rate, then watch a few recent videos.
Read every bio on the shortlist
Matching a keyword means the topic fits, not that the creator teaches. Open each report and keep the creators who show software on screen, to viewers in the countries you sell to.
Set up links and codes first
Give each creator a unique link, UTM tag or signup code in your own analytics or billing tool. Click Analytic does not count signups. Your links do.
Line up videos against signups
Tutorials arrive on the campaign as creators publish. Compare them with the signups from your links and brief the next round on what converted.
Finding software creators: a spreadsheet or a search
- Find tutorial creatorsSearching YouTube for your category and pasting channels into a sheet
- Find more like a winnerClicking through suggested channels
- Know who watchesReading the comment section
- Know which video brought signupsSignups land in direct traffic
- Find tutorial creatorsBio keywords, hashtags and product mentions, searched together
- Find more like a winnerLookalike audience search from one creator
- Know who watchesViewer country, age and interests, plus a genuine-follower estimate for Instagram accounts
- Know which video brought signupsVideos listed per creator, next to the links or codes you set up
Find creators who can teach the job your software does
A project-management app needs someone who can explain a working process. A video editor needs someone who can demonstrate an edit. A generic gadget review reaches a different audience. Build the shortlist around the user's task and the creator's teaching format, then check whether the audience matches your customer.
For a self-serve product, a useful first collaboration is a tutorial that ends with something the viewer can make: a published landing page, an automated invoice reminder or a finished video. For software bought by a team, use a practitioner-led demonstration that addresses setup, permissions and handover. These are different briefs, even when both products call themselves productivity software.
Three creator examples to study
Thomas Frank's Notion creator profile describes tutorials and templates for productivity, content creation and entrepreneurship. His work illustrates software education built around a usable workflow.
Canva's Verified Experts directory includes Rebecca Flint, who works on brand systems, and Shubham Tiwari, who teaches Canva, AI and workflows. Their different specialisms show why a brand-design tool and an automation tool should not start with the same brief. These are examples of relevant expertise, not claims that the creators are available for your campaign.
Adobe's Community Experts program also includes tutorial makers, educators and trainers. The practical lesson is to look among people already helping users succeed with tools. These public programs demonstrate an educational approach; they do not establish a conversion rate for your product.
Automating a client handover on camera
Ask a creator who teaches freelance operations to show a client project moving from approved work to invoice and handover. Provide a working account, safe sample data and an agreed outcome. Let the creator explain the steps in their own style. Agree which product claims need checking, the revision process and permission for any paid reuse before filming.
Link to a landing page that reproduces the demonstrated workflow. A template or example project gives the viewer somewhere to start. A generic homepage adds another decision between watching and trying.
Measure activation after the signup
Give each creator a tagged link. In your own product analytics, follow referred visitors through signup, the demonstrated action and paid conversion over a stated period. Compare cost per activated account, not just registrations. For a team product, also review whether signups belong to the kind of companies you sell to.
Our US tech creator ranking can help with Instagram discovery. Watch one of their latest tutorials before you write, and ask whether they could show your actual use case. Click Analytic supports discovery and campaign tracking; your product analytics supplies activation and revenue evidence.
Tutorials, trials and signups
Can I find creators who teach or review software?
Yes. Search bios for the task your product does and the tools creators cover, then add hashtags and mentions of your category or a competitor. Treat the result as a pool to read, not a list to pitch.
How do I count signups from a creator video?
With your own tracking. Give each creator a unique link, UTM tag or signup code in your analytics or billing tool. Click Analytic lists every video each creator publishes, so you can put the two side by side.
Should a SaaS brand start on YouTube or TikTok?
Pick by the size of the task. A setup with several screens needs a YouTube walkthrough. One feature with a visible result fits a TikTok clip. Instagram gives you the most detailed audience report of the three.
How do I reach tech creators who do not show an email?
Begin with accounts that publish an email address. Our Creator Economy Report 2026 finds 14.9% of YouTube creators list one, against 4.6% on TikTok. Most TikTok explainers you will reach by direct message.
What should the brief ask a software creator for?
One task, start to finish, on screen, in the creator's own words. A trial account set up before filming. The creator's link in the description or first comment. Leave the script to them: viewers follow a creator for how they explain things.
Find the creators already teaching your category
Search bios and hashtags for the job your product does and see who demos it on YouTube, TikTok and Instagram.
Find who teaches my category