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Speech at the University of Neuchâtel

Paul Boulet, co-founder and CEO of Click Analytic, spoke to Master's students at the University of Neuchâtel about influencer marketing and its key challenges.

Jules CarmauxBy Jules CarmauxNews & updates

We recently had the pleasure of sharing our expertise in influencer marketing & advertising at the University of Neuchâtel in Switzerland.

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Thanks to Professor Michael Puntiroli, our CEO Paul Boulet had the privilege to interact with students completing a Masters in General Management. Introducing them to the key challenges and opportunities of Influencer Marketing.

We helped them understand the tricks and backstage stories of the industry as well as introducing them to demographic and performance analysis of several celebrities. We also gave them the opportunity to participate in a case study where they had to find suitable influencers for a marketing campaign.

It was a fantastic experience, and we would like to thank the University of Neuchâtel again for having us. It was a pleasure!

For further questions or collaborations your can write to paul.boulet@clickanalytic.com

Click Analytic is the most complete and affordable influencer tool on the market. It let you search 425M+ influencers, analyze their audiences and manage your campaigns for Instagram, TikTok and YouTube. Try it for FREE now!

Jules Carmaux

Written by

Co-Founder and Content Lead at Click Analytic, covering influencer marketing, audience analytics, and creator economy trends.

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