Kendall Jenner x Lewis Hamilton & Tommy Hilfiger

The 2024 Miami Grand Prix was a big deal. An estimated 275K fans attended the sold-out race weekend. 🤯

But it was not just about fast cars; it was where the stars came out to play.

One of the big names was Kendall Jenner.

And why was Kendall screaming about the Met Gala on Monday? 🤔

Known for her love of cars, Kendall wasn’t just there to watch. She teamed up with Tommy Hilfiger and F1 star Sir Lewis Hamilton for a special brand ambassador appearance.

Tommy Hilfiger introduced Kendall as the face of their new spring collection. And Lewis? He has been a Tommy Hilfiger brand ambassador for a while now.

👉 Together, they made the weekend unforgettable.

Join me as I examine this new brand ambassador deal and why it was a fantastic move.

Ready? Let’s roll. 👇

Kendall Jenner experiences F1

Kendall Jenner did more than just show up at the Miami GP. She joined Lewis Hamilton for a “hot lap” on the 3.36-mile track. This gave her and the fans a real taste of what F1 racing feels like.

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A post shared by Tommy Hilfiger (@tommyhilfiger)

Lewis showed off his skills with fast turns and cool burnouts, bringing Tommy Hilfiger’s bold style to life. Their fun moment together got a lot of attention online.

Proof?

👉 Over 2.4M views, 204K likes and 500+ comments with just one Instagram video in just a few days. Like any clever brand, they repurposed the video on several platforms, like this YouTube video!

But why else is this a perfect brand ambassador deal? 🤔

The brand placement. 👇

Tommy Hilfiger’s perfect brand placement

Kendall Jenner and Lewis Hamilton teaming up was a brilliant move for Tommy Hilfiger.

Why?

✅ They brought their style and speed to a huge event, perfectly matching the brand’s vibe of luxury and energy.

✅ Mercedes was also part of the collab, further showcasing the luxury vibes.

✅ With stars like Jenner and Hamilton, the campaign tells a story that clicks with both style lovers and race fans, making the brand even more appealing.

I used my influencer marketing platform to dig a little deeper. Here’s what I found:

📊 Kendall Jenner, Lewis Hamilton, and Tommy Hilfiger have a combined 344M followers! And then we’re not even talking about the Mercedes fans!

📊 Nearly 30% of Lewis Hamilton’s Instagram fans also follow Kendall Jenner.

📊 Almost 31% of Kendall’s audience and 30% of Hamilton’s audience are interested in clothing and fashion.

📊 40% of Kendall’s audience are also Tommy Hilfiger fans!

But there’s more.

I think what makes this partnership really stand out is how genuine it feels.

Kendall’s real love for racing and her history with F1 races add a lot of weight to her backing Tommy Hilfiger.

By choosing such a big event like the Miami GP to showcase this partnership, they really got the spotlight, reaching all sorts of people and setting the stage for future celebrity-brand collaborations in sports.