Get ready to see a new side of BeReal! 🔍
The social media platform, which soared in popularity for its raw, unfiltered approach, is now rolling out the red carpet for brands and celebrities.
👉 Mark your calendars for February 6th because that’s when RealPeople and RealBrands go global.
But, what does this mean for influencer marketing?
At Click Analytic, we’re all about finding out.
Let’s roll. 👇
RealPeople and RealBrands are the new wave
With 23 million daily active users, BeReal is making moves.
Yes, despite its user base being dwarfed by giants like TikTok.
BeReal, known for its authentic snapshots of daily life, is now looking to capitalise on its platform by attracting celebrity endorsement power and brand collaborations.
Initially tested in the UK, RealPeople is expanding, while RealBrands is a fresh reveal.
This shift signals BeReal’s strategic pivot to engage more users and potentially open up revenue streams.
The plan?
To maintain user interest and venture into monetisation.
The investor pressure
Having raised $90M through investor funding, BeReal faces pressure to beef up its business model and prove its revenue-generating potential, especially in a landscape of rising interest rates.
For influencer marketing managers, BeReal’s shift offers intriguing insights:
🎯 Niche engagement
Despite its smaller user base, BeReal offers a unique, intimate way for influencers and brands to connect with audiences. This could be a fresh avenue for more personal, genuine interactions.
🎯 Authenticity over polish
The platform’s ethos of authentic, unfiltered content contrasts with the highly curated content on other platforms. This could be a golden opportunity for brands and influencers to showcase a more relatable, ‘human’ side.
🎯 New Strategies for content
Given BeReal’s snapshot-style content, marketing strategies will need to adapt. Content focusing on spontaneity and authenticity could resonate more with BeReal’s audience.
Scepticism and potential
While some experts like Eb Adeyeri from Jellyfish and Helen Clow from Brainlabs Influencer express scepticism about BeReal’s audience size, they acknowledge the potential for new commercial avenues.
Clow, for instance, sees possibilities for brands like Nike and personalities like Duolingo to create unique, engaging content on BeReal.
Introducing brands and celebrities to BeReal raises questions about maintaining the platform’s authenticity.
Can it stay true to its roots while catering to commercial interests?
BeReal insists it will, but as history shows, user experience often takes a backseat when platforms chase ad revenue. 😬
The verdict?
BeReal’s journey into influencer marketing and brand partnerships is an experiment worth watching.
It’s a balancing act between staying authentic and exploring new business avenues. ⚖️
As BeReal navigates these waters, influencer marketing managers should keep an eye on how this platform evolves, as it could very well set new trends in social media marketing.
