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Are you looking for the top Australian influencers

Our influencer marketing platform identified this year’s 25 top Australian influencers.

Psst! Here’s a secret tip: don’t forget to grab the free influencer marketing tools (like email templates, a contract, a brief, and more) at the bottom of this list. 🤫

We crafted these tools to help you make the most of your influencer marketing! 

And they are 100% free! Now, wasn’t that nice of us?

Well, without any delay, let’s get into our curated list of the top Australian creators this year. 

Here’s the ultimate list of the most famous Australian social media influencers. 👇

25 Top Australian influencers

25. mitchellorval

influencer profile picture

Followers:

248k

Eng. rate:

7.15%

Audience location:

Australia: 80.09%

Mitchell Orval is a popular Australian influencer known for sharing his life with his adorable family on social media.

He has won the hearts of over 245K followers with posts that show his day-to-day life, parenting hacks, and precious moments with his kids.

People love to see his world, from funny videos that make them laugh to touching moments that might bring a tear to their eye.

His followers especially enjoy his “Sleep Hack” and “today’s bible” story highlights, which show his creative side and how he likes to help other parents.

With a big smile and lots of love, Mitchell brings a little bit of joy and real-life tips to people’s lives every day.

24. jackieo_official

influencer profile picture

Followers:

270k

Eng. rate:

5.66%

Audience location:

Australia: 88.99%

Jackie O is a well-known Australian personality, lighting up the airwaves as the host of Sydney’s number one breakfast radio show.
With a following of 274K people on social media, she shares her life behind the mic, her glamorous events, and snippets of her personal life, including her adorable furry friend.
Jackie’s fans tune in not just on the radio but also online to catch her engaging posts and stories.
From her “Bali 24” vacation highlights to her “Summer 24” fun, she keeps her audience entertained and connected.
Her bubbly presence on and off the air makes Jackie O a beloved figure in Australian entertainment.

23. mirandabrady

influencer profile picture

Followers:

330k

Eng. rate:

7.82%

Audience location:

Australia: 75.28%

Miranda Brady is a digital creator from Perth, WA, who has become an online sensation with a community of 330K followers on social media.

She shares a colorful blend of her food adventures, daily life, and personal style, making her page a lifestyle diary loved by many.

Her profile includes a variety of highlights such as her favorite ninja creami recipes, workout routines, chic home decor, and her furry friend Barkley.

Miranda’s engaging content ranges from mouth-watering food reviews to showcasing her latest outfits, providing plenty of inspiration.

With her easy-going and creative approach, Miranda’s page is a go-to for those looking to add a little zest to their daily routine.

22. ladyandacat

influencer profile picture

Followers:

341k

Eng. rate:

4.00%

Audience location:

Australia: 86.45%

Laura Byrne is a multifaceted Australian public figure with a strong following of 341K fans. Known as ‘ladyandacat’ online, she brings her vibrant personality into various creative endeavors.

As a jewelry maker for her brand, she crafts stunning pieces that capture attention.

But that’s not all—Laura also has a voice on podcasts, where she shares her thoughts and laughter on ‘Life Uncut’ and ‘The Pickup.’

When she’s not talking or creating, she’s writing books that celebrate love.

With a passion for skincare, she’s also an ambassador for a well-loved brand.

Laura’s Instagram highlights give a sneak peek into her world, from adorable baby moments to her wild and fun-loving side, making her an inspiring and relatable figure in the digital space.

21. duncan__james

influencer profile picture

Followers:

353k

Eng. rate:

4.52%

Audience location:

Australia: 73.84%

Duncan James is an adventurer at heart, inspiring his 353K followers with his dedication to fitness and philanthropy.

His journey involves challenging himself to climb Australia’s highest peaks, all for a noble cause—to support YoungCare, an organization aiding young people with physical disabilities.

His Instagram is not just about his personal achievements; it’s a platform where he advocates for a good cause, urging his community to make a difference.

Duncan also shares his life moments, from breathtaking sunsets to relationship goals, and gives his audience a peek into his daily life, full of love, travel, and commitment to making the world a better place.

His profile is a testament to his passion for life, love, and helping others.

20 Top influencers in Australia

20. tedsthetics

influencer profile picture

Followers:

374k

Eng. rate:

14.53%

Audience location:

Australia: 74.95%

TEDDY, known online as ‘tedsthetics’, brings humor to the feeds of his 374K followers, lighting up their day with his comedic takes on everyday life.

With just shy of a thousand posts, he has crafted a world of laughter with relatable jokes, funny observations, and hilarious takes on sports like the AFL.

He’s not just a laugh master; he also pokes fun at beauty routines and gives a comedic twist to the mundane.

His presence at events, coupled with his banter with other comedians, shows the breadth of his humor.

TEDDY’s Instagram is a vibrant hub where followers can expect a good chuckle, a touch of satire, and a genuine glimpse into the life of a comedian who loves to make people smile.

19. latishaclarkk

influencer profile picture

Followers:

388k

Eng. rate:

8.70%

Audience location:

Australia: 72.82%

Latisha Clark, an effervescent Australian influencer, lights up social media with her diverse lifestyle content.

Boasting a follower count of 388K, she shares her zest for life through posts about her travels across America, her fitness journey, and her love for the ocean’s waves.

She’s also a co-founder, adding entrepreneur to her repertoire, and hosts a podcast that dives into the lives of inspiring individuals.

With a strong presence on TikTok and Snapchat as well, Latisha offers her audience a mix of glamorous shots, action-packed adventure reels, and behind-the-scenes looks into her active, fun-filled life.

Her feed is an inspiring collage that encourages others to explore, stay fit, and enjoy every moment to the fullest.

18. andytomlee

influencer profile picture

Followers:

396k

Eng. rate:

2.39%

Audience location:

Australia: 82.47%

Andy Lee, the famous ‘Andy’ from the comedy duo Hamish and Andy, is a big hit in Australia, with over 396K people following his fun posts on social media.

He’s known for making everyone laugh on radio and TV, and he’s also written cool kids’ books.

On his Instagram page, Andy shares funny videos, including challenges like building furniture or trying new foods, and he loves bringing his cute dog along for the ride.

His fans love to see his silly adventures and the sweet moments he spends with friends and family. Andy’s page is a place where laughter is always just a click away!

17. andyescapes

influencer profile picture

Followers:

415k

Eng. rate:

3.41%

Audience location:

Australia: 78.81%

Andrew Zhao, known as @andyescapes on social media, is a wizard with a camera, capturing stunning places and moments for his 415K followers.

Based in Sydney, he’s all about sharing his travel adventures through his amazing drone shots and videos.

He’s not just about showing pretty places, though—he’s also into helping others get great at photography and video-making.

On his Instagram, he’s got tutorials, tips on flying drones, and he even shares his secrets on how to make colors in photos look awesome.

People love to see the world through Andrew’s eyes, whether he’s hanging off a cliff or just smiling in a field of colorful leaves. He makes every view exciting and teaches his fans how to do it, too!

16. sophadophaa_

influencer profile picture

Followers:

540k

Eng. rate:

2.54%

Audience location:

Australia: 74.64%

Sophia, who goes by @sophadophaa on social media, is a shining star in the world of fashion and lifestyle, with a following of 540K who adore her style and spirit.

She’s all about keeping it real, reminding everyone it’s “Sophia with an ‘a'” and not “Sophie.” As a boss lady and founder of her own brand, she’s a source of inspiration for many.

Sophia shares her life’s sparkling moments, from trips to New York City to cozy getaways, and she never forgets to include her fans in her journey.

Whether she’s rocking out in a cool outfit, sharing discount codes, or giving a peek into her personal life, Sophia’s Instagram is a treasure trove of fashion, fun, and fabulous finds.

She’s the friend everyone wishes they had, showing us how to live a glam life in the most down-to-earth way.

15 Most-followed Australian social media influencers

15. sophiemonk

influencer profile picture

Followers:

687k

Eng. rate:

2.54%

Audience location:

Australia: 79.63%

Sophie Monk is a familiar face in Australia, known for her bubbly personality and her time on screen and in music.

She’s got a big following of 687K on social media, where she shares funny and relatable videos, from the struggles of wrapping presents to what she thought the new year would bring versus reality.

Sophie’s fans appreciate her honesty and the laughs she brings, as well as the glimpses into her glamorous life filled with travel and exciting events.

Always ready to make people smile, she reminds us that life doesn’t have to be perfect to be wonderful. Her page is a mix of humor, beauty, and the unexpected surprises that come with being Sophie Monk.

14. isabelle.clarke

influencer profile picture

Followers:

699k

Eng. rate:

2.27%

Audience location:

Australia: 52.99%

Isabelle Clarke is a standout Australian influencer with a community of 699K followers on social media.

She’s all about beauty, positivity, and wellness, as you can tell from her inspiring posts. Isabelle shares everything from her beauty routine to heartfelt advice, and even the ups and downs of her health journey, making her page a place of support and encouragement.

She’s got a real knack for making her followers feel like they’re not alone, whether they’re laughing with her in the streets of a bustling city or getting motivated by her workout and self-care routines.

Her followers appreciate her honesty and the little peeks into her life with her ‘bb’ and at home, showing that Isabelle’s Instagram is much more than just a pretty face—it’s about a beautiful life.

13. jimmyrees_

influencer profile picture

Followers:

728k

Eng. rate:

1.11%

Audience location:

Australia: 80.06%

Jimmy Rees, an Australian comedian, lights up the internet with laughter for his 728K followers. Known for his hilarious takes on everyday situations, Jimmy has a unique talent for turning the most ordinary moments into comedy gold.

Whether he’s poking fun at UFC commentators, sharing the quirks of parenting, or giving a cheeky spin to cooking with air fryers, his Instagram is a hub of giggles and good times.

As a touring comedian, he’s got shows lined up, promising even more laughs in person. Fans love his wild impersonations and clever humor, making Jimmy a go-to source for a hearty dose of fun.

12. elyse.knowles

influencer profile picture

Followers:

801k

Eng. rate:

0.81%

Audience location:

Australia: 50.12%

Elyse Knowles is a fashion model who has become a favorite influencer for 801K followers in Australia and beyond.

Her Instagram is a delightful mix of her modeling shots, beach days, family moments, and adventures out in nature.

Elyse’s lifestyle is as stylish as it is down-to-earth, showing that she can rock a runway look one minute and be playing in the sand with her little one the next. Her posts capture the beauty of life, from breathtaking sunsets to the pure joy of family picnics and newborn cuddles.

Elyse’s followers are treated to a behind-the-scenes look at her glamorous life, but also the simple, beautiful moments that make everyday special. Her Instagram is a sunny spot in the social media world, full of warmth, fashion, and family love.

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11. shanigrimmond

influencer profile picture

Followers:

1.3M

Eng. rate:

1.77%

Audience location:

Australia: 30.96%

Shani Grimmond is a super cool influencer from the Gold Coast, Australia, with a huge family of 1.3 million followers online.

She’s not just about looking great in photos; she’s also the boss of her own swimwear line, showing off designs that make a splash.

Shani’s Instagram is full of her stylish life, from her exciting travel diaries to dancing at Coachella, and sharing her favorite beauty tips.

Her page is like a sunny day at the beach—bright, fun, and always making you feel good. Whether she’s sharing a skincare routine or just chilling out, Shani brings beauty, fashion, and a little bit of sunshine to everyone’s day.

10 Best Australian influencers

10. simple.home.edit

influencer profile picture

Followers:

1.3M

Eng. rate:

0.93%

Audience location:

Australia: 81.07%

Nicole Maguire, known as the face behind @simple.home.edit, is a go-to guru for 1.3M followers looking for yummy and easy recipes.

Her page is full of great ideas for family dinners that won’t break the bank. Nicole is all about making cooking simple and fun, and she even has a cookbook out to share her best meal secrets.

Whether it’s meal prep for the week or tips for organizing your kitchen, she’s got it all.

Her Instagram shows that with a little bit of planning and some neat tricks, anyone can whip up delicious meals that the whole family will love. Nicole’s friendly smile and practical advice make her page a favorite for foodies and busy parents alike.

9. lukeerwintv

influencer profile picture

Followers:

1.6M

Eng. rate:

0.26%

Audience location:

Australia: 50.71%

Luke Erwin is an Australian influencer who’s all about bringing fun, surprises, and a bit of mischief to his 1.6M followers.

From handing out money on the streets to making people laugh with his pranks, Luke’s videos are a hit, getting millions of likes.

He’s a guy with a big heart who reminds us to give back and make someone’s day, even if it’s just with a smile.

His TikTok is full of his adventures, whether he’s filming for his podcast, traveling to incredible places like Uluru, or just sharing a beautiful sunrise from the Maldives.

Luke keeps his content fresh and exciting, never missing a chance to entertain or to share a moment of kindness.

8. georgieandzac

influencer profile picture

Followers:

1.6M

Eng. rate:

5.94%

Audience location:

Australia: 42.32%

Georgie and Zac are the dynamic duo behind @georgieandzac, winning over 1.6M followers with their playful and loving relationship.

They’re all about sharing laughs and life’s little moments through fun challenges, pranks, and games, proving that a couple that laughs together, stays together.

Their videos are like a window into their fun-filled life, whether they’re guessing prices at the store, surprising each other with sweet gestures, or having a giggle with food taste tests.

Their followers can’t get enough of the couple’s humor and genuine affection for each other, making their page a joyful place to visit for a dose of happiness and couple goals.

7. iam.mrluke

influencer profile picture

Followers:

1.8M

Eng. rate:

4.69%

Audience location:

Australia: 43.67%

Luke is an educator who’s turned into an internet favorite, charming 1.8M followers with his quirky blend of teaching and a love for plants.

His content is a vibrant classroom of its own, where he brings learning to life with a twist of fun and lots of greenery.

Whether he’s in shock over teaching tales, repotting his plant babies, or giving a spelling lesson, Luke’s page is an education in joy and creativity.

His playful approach reminds us that learning isn’t just about books and tests—it can be a lively, leafy, and laughter-filled adventure. And with a book on the way, Luke is all set to spread his unique brand of happiness and knowledge even further!

6. tomford19

influencer profile picture

Followers:

1.9M

Eng. rate:

15.32%

Audience location:

Australia: 50.05%

Tom Ford, not to be confused with the fashion designer, is an Aussie social media star with a knack for capturing those funny, everyday moments that everyone can relate to.

His 1.9M followers can’t get enough of his hilarious reactions to life’s awkward situations, like the panic of pretending nothing happened after a near-miss or the discomfort when waiters sing for you.

His humor is all about the real stuff—like the weirdness of school, sibling rivalry, and those long waits at the doctor’s office.

With over 75M likes, it’s clear that Tom’s got the comic timing down pat, making his page a laugh-out-loud destination in the world of TikTok.

5 Famous Australian influencers

5. theinspiredunemployed

influencer profile picture

Followers:

2.0M

Eng. rate:

18.96%

Audience location:

Australia: 64.24%

The Inspired Unemployed are a comedic duo who’ve taken social media by storm, entertaining a massive following of 2M with their cheeky and satirical take on the Aussie way of life.

Known for their spot-on parodies and everyday Aussie bloke humor, they’ve captured the hearts of fans not just down under but around the world.

Their Instagram feed is a laughter-packed showcase of sketches that play on the lighter side of not having a 9-to-5 job, from over-the-top fashion parodies to the small wins in life, like beating Google Maps’ arrival time.

They’re even sipping success with their own beer brand and have jumped to TV screens, proving that with enough wit and charm, being ‘unemployed’ can be quite the inspired way to live!

4. michaelfinch

influencer profile picture

Followers:

2.2M

Eng. rate:

7.40%

Audience location:

Australia: 49.23%

Michael Finch is a charismatic Australian food influencer with a passion for all things food, delighting a hungry audience of 2.2M followers.

His videos are a banquet of flavor, featuring mouth-watering dishes from ramen to pasta, and his famous Tteokbokki series.

Michael’s joy in the kitchen is infectious, whether he’s pouring decadent sauces or showing off his latest culinary creation with a cheeky grin.

Beyond his tasty dishes, it’s his vibrant personality that keeps fans coming back for seconds, making his social media feed a lively mix of great eats and good vibes.

With every new post, Michael proves that food isn’t just about the ingredients—it’s about the adventure of cooking and the fun of sharing it with others.

3. mikaelatesta

influencer profile picture

Followers:

2.4M

Eng. rate:

7.19%

Audience location:

Australia: 42.89%

Mikaela Testa is an Australian influencer known for her vibrant daily vlogs, captivating 2.4M followers with snippets of her life, style, and travels. .

She’s all about sharing her experiences, from glamorous date nights to casual outings with friends. Her social media presence is a mix of personal advice, fashion showcases, and candid moments, drawing fans into her world with every post.

Whether she’s exploring the streets of Japan or simply chilling out at home, Mikaela’s content is a window into her adventures and thoughts, served up with a touch of glam and a lot of personality.

Her followers appreciate her openness and the peek into the life of an influencer who knows how to keep it real and stylish.

2. brideydrake

influencer profile picture

Followers:

2.7M

Eng. rate:

8.67%

Audience location:

Australia: 44.12%

Bridey Drake is an Aussie influencer who’s captured the hearts of 2.7M followers with her genuine charm and zest for life.

Her daily escapades range from serene morning swims to the thrills of learning to cook, not to mention her ventures into home renovation.

She shares her triumphs and mishaps with a refreshing honesty and a dose of humor, making her page a go-to for a feel-good watch.

Her content is as diverse as her interests, featuring everything from culinary experiments to snippets of her latest DIY home projects.

Bridey’s followers are part of her journey, cheering her on and getting inspired by her infectious enthusiasm for trying new things and embracing each day with open arms and a big smile.

The top Australian influencer

1. _angelomarasigan

influencer profile picture

Followers:

12.3M

Eng. rate:

8.88%

Audience location:

Australia: 47.98%

Angelo, the face behind @_angelomarasigan, is a social media sensation from Australia, boasting a staggering 12.3M followers who adore his engaging content.

With an astounding 459M likes, he has one of the most enviable engagement rates among influencers.

Angelo’s charm lies in his creative challenges, his hilarious takes on reality TV, and his playful parodies of pop culture icons like the Kardashians.

His content spans a variety of themes and showcases his ability to connect with his audience through humor and relatability.

Whether he’s sampling street food or recreating iconic TV moments, Angelo has mastered the art of capturing his followers’ attention and keeping them coming back for more.

His success is as the top Australian influencer is a testament to his talent for creating content that resonates and entertains a wide audience.

How we found the top Australian influencers

What metrics did we use to find the top influencers in Australia? 

We asked our influencer marketing platform to find social media influencers with these metrics:

👉 Followers: On the up

All of these Australian influencers have growing audiences. Our AI-powered influencer database identified them based on audience growth over the last 6 months.

👉 Engagement rate: Above industry standard

Nobody wants to work with a dull influencer or one with fake followers.

Who’s got time to use a fake follower checker

We used our platform to analyse the audience and ensure they engaged with the content.

The higher the engagement, the better.

👉 Audience location: Above 45%

That’s right. Our platform further analysed the audience of each Australian creator. 

Why? 

To ensure the audience resides in Australia.

👉 Activity level: Active

We also used our platform to find active Australian influencers. There are no duds here.

How to use this list of Australian influencers

So what’s next?

Easy!

You identified the best influencer for your brand.

Next, grab some of these freebies:

👉 Learn how to find someone’s Instagram email.

👉 Use these 5 free influencer marketing email templates to simplify your outreach.

👉 Download this free influencer marketing brief.

👉 And this free influencer marketing contract.

👉 Then, learn to recognise the 7 essential influencer marketing metrics to monitor.

You are officially on your way to making money with influencers. 🤑

Frequently asked questions about Australian influencers

Got some burning questions about Australian influencers? 🔥

Check out the answers here. 👇

Who are the top Australian influencers?

The top Australian influencers include mikaelatestabrideydrake, _angelomarasigan and more. Influencers are constantly jocking for the top place. Use an influencer marketing platform to stay updated with the top Australian creators.

How do you find the top Australian influencers?

The easiest method to find the top Australian creators is by using an influencer marketing platform.

Is it a good idea to work with the best Australian influencers?

Only ever work with an influencer if they match your brand’s personality. Influencers with audiences not interested in your brand aren’t a good fit. Avoid them.

How do I contact Australian influencers on Instagram?

There are several ways to contact Australian influencers on Instagram. Use an influencer vetting platform, or check out this detailed guide on finding someone’s email on Instagram.

What makes Australian influencers unique?

Australian influencers often stand out due to their laid-back, authentic approach to content creation. They typically showcase Australia’s diverse culture, stunning landscapes, and unique wildlife, which resonates well with both local and international audiences.

How do Australian influencers impact local brands?

Local brands gain significant visibility and credibility when partnered with Australian influencers. These influencers’ endorsement can drive brand awareness and sales, particularly within the Australian market, by leveraging the trust and rapport they have with their followers.

Can Australian influencers compete globally?

Absolutely! Many Australian influencers have garnered a global following thanks to their relatable content and the universal appeal of Australian lifestyle and humor. They compete on the world stage, often collaborating with international brands.

What types of content are Australian influencers known for?

Australian influencers are known for a variety of content, including lifestyle, fashion, beauty, comedy, fitness, food, and travel. They often incorporate Australia’s outdoor culture and love for adventure into their content.

How can one become an influencer in Australia?

Becoming an influencer in Australia typically involves finding a niche, consistently creating engaging content, and building a loyal following. Networking with other influencers and brands can also help grow one’s presence in the influencer community.

What platforms do Australian influencers use the most?

Australian influencers are active across many platforms, with Instagram, TikTok, and YouTube being the most popular for content sharing and engagement. These platforms offer the best tools and communities for influencers to grow their audiences.

Are there any Australian influencers who focus on environmental issues?

Yes, there are several Australian influencers who focus on environmental conservation, promoting sustainability, and raising awareness about climate change. Their content often includes tips on eco-friendly living and highlights the importance of protecting Australia’s natural habitats.

How do Australian influencers collaborate with their followers?

Australian influencers often engage with their followers through interactive content such as Q&As, polls, and challenges. They may also involve followers in decision-making processes for content or product development, fostering a strong community feeling.