There are more than 5,000 UK travel influencers on Instagram, each with their unique style and audience. 

They can be valuable partners for various businesses & industries (hotels, restaurants, travel agencies etc.)

However, with so many influencers to choose from, it can be challenging to identify the most impactful profiles.

Don’t worry! We have identified the top 15 most engaging UK travel influencers.

➡️ Those profiles combine:

– Total reach of 2.4M

– +400k average views on Instagram Reels.

But first, let me share how we built that ranking.

In building our UK travel influencer ranking, we utilized our extensive influencer database of +250 million profiles.

We focused exclusively on Instagram influencers and considered a wide range of data points to ensure a comprehensive and accurate ranking.

ℹ️ Our criteria included:

• • • UK Based 🇬🇧
  • • Eng. Rate +2% 👍
  • • +10% followers growth (last 6 months) 📈
  • • +4,000 Average Reels Views 👁️
  • • +50% Audience Interest (engaging with travel-related posts)
  • • Quality content 🖼️

Looking at the influencer size, our ranking includes a diverse mix of macro, and micro travel influencers, offering a broad spectrum of reach and engagement levels.

Great! Are you ready to look at the ranking?

Let’s go.

Here our 2023 UK Travel Influencers ranking for Instagram:

15. @jennie_wanders

14. @lotteboo

13.@anastazjasadventures

12.@ontheroadagaintravels

[email protected]

10.@wherejesstravels

9.@myprettyscotland

8.@wildirishwanderer

7.@cjexplores

6.@ellenextdoor

5.@wearekingingit

4.@sandymakessense

3.@thecuriouspixie

2.@cheapholidayexp

1.@prettylittlelondon

Jennie is a nano UK travel influencer based in London. She shares insights into her international travels and go-to places in London. 

Jennie also provides tips on how to earn remotely and considers herself a digital nomad.

Performance Metrics

– 85% audience interest in travel content

– 54% Growth in the last 6 months

– 4.5k Average Reels Plays

@lotteboo or also called Charlotte Stacey is a micro UK travel influencer. She shares hidden gems (restaurants, hotels and places) to visit in the UK and worked with successful brands such as MSC Cruises, Twinings and many hotels.

Performance Metrics

– 51% audience interest in travel content

– 158% Growth in the last 6 months

– 39k Average Reels Plays

Anastazja is a micro UK travel influencer who travels all across the globe. She shares tips about her travels in multiple countries, including France, Saudi Arabia, Turkey, Malta, Croatia and more.

Performance Metrics

– 74% audience interest in travel content

– 95% Growth in the last 6 months

– 8k Average Reels Plays

Ashley & Stuart are Van Life influencers and home decor photographers. Based in Scotland, they travel all across the UK and take amazing pictures of stunning locations.

Performance Metrics

– 75% audience interest in travel content

– 107% Growth in the last 6 months

– 64k Average Reels Plays

Adell is a photographer but also the most performing influencer of the list with +5M views on her Reels. She is sharing travel guides trips for UK destinations. From North Cornwall, to a Chapel in Pembrokeshire, you will see amazing landscapes on her Instagram page.

Performance Metrics

– 61% audience interest in travel content

– 116% Growth in the last 6 months

– 5.2M Average Reels Plays

Jess got one of the most engaged audiences on the list, with +3.5K comments and +50k likes on average. She is based in London but share destination guides and hotel review all across the world.

Performance Metrics

– 53% audience interest in travel content

– 30% Growth in the last 6 months

– 20k Average Reels Plays

Our first macro UK travel influencer! Sarah Perkins is a Scottish creator sharing travel tips in Scotland but also her lifestyle in Edinburgh.

Performance Metrics

– 53% audience interest in travel content

– 10% Growth in the last 6 months

– 58k Average Reels Plays

Kevin Penrose / The wildirishwanderer is the first male influencer of the list. Based in Ireland, he is sharing his adventures in the country side. To collaborate with him, you can directly contact his agency – The Collaborations Agency.

Performance Metrics

– 53% audience interest in travel content

– 47% Growth in the last 6 months

– 41k Average Reels Plays

Our second UK travel influencer couple! Charlotte & Cory are sharing travel tips and guides of their travels in Europe, and their life in Cornwall.

Performance Metrics

– 54% audience interest in travel content

– 30% Growth in the last 6 months

– 34k Average Reels Plays

Elle is a bit more of a lifestyle influencer compared to a traditional UK travel influencer. However, she is still sharing trendy restaurants and beautiful hotels on all her travels.

Performance Metrics

– 56% audience interest in travel content

– 18% Growth in the last 6 months

– 55k Average Reels Plays

Craig & Aimee from the channel @wearekingingit, are the ULTIMATE UK travel influencers, They travel as digital nomads all across the world and share their journeys through their different channels.

Performance Metrics

– 66% audience interest in travel content

– 11% Growth in the last 6 months

– 70k Average Reels Plays

Sandy Breitmeier is a UK travel influencer based in London. She travels all around the world to share tips and cool activities from her trips and across her social media channels (YouTube, Instagram and TikTok).

Performance Metrics

– 59% audience interest in travel content

– 40% Growth in the last 6 months

– 526k Average Reels Plays

Sima /@thecuriouspixie is a travel content creator based in London and soon to be found in Ibiza. She shares her experience from her travels all across the world with astonishing average views of 200k on her Instagram Reels.

Performance Metrics

– 52% audience interest in travel content

– 42% Growth in the last 6 months

– 212k Average Reels Plays

Looking to travel on a budget? Chelsea is the best UK travel influencer to help you plan cheap trips. She shares planes booking tips, suitcases hacks and more!

Performance Metrics

– 52% audience interest in travel content

– 23% Growth in the last 6 months

– 155k Average Reels Plays

This is the best creator account to prepare for a trip to London. Looking for a nice restaurant, undercover market or amazing bagels? You need to check Pretty Little London’s Instagram page.

Performance Metrics

– 60% audience interest in travel content

– 19% Growth in the last 6 months

– 231k Average Reels Plays

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