Top Lifestyle Instagram Influencers in Brazil

Discover the Brazilian lifestyle influencers shaping trends in fashion, wellness, travel, and everyday living across Instagram.

by Jules Carmaux | Jan 9, 2026 | Influencer Rankings

Pink graphic with concentric circles, a Brazilian flag icon at the top, and bold white text stating "Top Fashion Instagram Influencers in Brazil.

Top Lifestyle Instagram Influencers in Brazil

Discover the Brazilian lifestyle influencers shaping trends in fashion, wellness, travel, and everyday living across Instagram.
Author avatar

Jules Carmaux . 1 min read . Jan 9, 2026

Last date updated: Jan 09, 2026. Showing 42 of 1,505 profiles.
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# 42
theguipireview profile picture
theguipireview
Brazil
Get Email
It’s movies, and TV, and fashion, and food, and life, and all the things
📍São Paulo
📧: [email protected]
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Followers:

54.5k
Engagement icon, from Click Analytic

Engagement rate:

3.32%
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Fake followers:

13.4%
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Average Reel plays:

54.6k

Engagement rate benchmark

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# 41
rohfelipe profile picture
rohfelipe
Brazil
Get Email
Instagram Pessoal
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Followers:

60.2k
Engagement icon, from Click Analytic

Engagement rate:

5.16%
Fake followers icon, from Click Analytic

Fake followers:

14.0%
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Average Reel plays:

158k

Engagement rate benchmark

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# 40
eupenelopee profile picture
eupenelopee
Brazil
Get Email
Penélope 🌸 A vida é rosa
Mãe & Empreendedora | Humor da vida real
Cortes, memes e papos do Rancho do Maia by Penélope 💗🎙️
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Followers:

62.6k
Engagement icon, from Click Analytic

Engagement rate:

6.5%
Fake followers icon, from Click Analytic

Fake followers:

12.5%
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Average Reel plays:

6.7k

Engagement rate benchmark

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# 39
andre_injediesel profile picture
andre_injediesel
Brazil
Get Email
Empresário @injediesel_injeracing @injediesel
🏁 Piloto nas horas vagas
👸 Pai da princesa Isabela
💍 Casado @renataramos2
🚩LGND 70326
Followers icon, from Click Analytic

Followers:

66.2k
Engagement icon, from Click Analytic

Engagement rate:

11.25%
Fake followers icon, from Click Analytic

Fake followers:

9.6%
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Average Reel plays:

97.2k

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# 38
paulomendesdoarrocha profile picture
paulomendesdoarrocha
Brazil
Get Email
passando a direita na tamoios e o rodoviarismo cancerígeno
contato em : [email protected]
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Followers:

67.0k
Engagement icon, from Click Analytic

Engagement rate:

29.33%
Fake followers icon, from Click Analytic

Fake followers:

12.5%
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Average Reel plays:

309k

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# 37
drajuchagas profile picture
drajuchagas
Brazil
Get Email
CRM-SP 275365 | CRM-BA 48449
Fisiologia Metabólica | Hormonal
Composição Corporal e Beleza nos 40+
Consulta no link ⬇️
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Followers:

70.2k
Engagement icon, from Click Analytic

Engagement rate:

30.44%
Fake followers icon, from Click Analytic

Fake followers:

13.2%
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Average Reel plays:

10.4k

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# 36
adv.priscilarezende profile picture
adv.priscilarezende
Brazil
Get Email
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀ Obrigada por estar aqui!
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀• Advogada • Comunicadora •
Atuação jurídica de forma humana, clara e acessível! ⚖️📚
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Followers:

70.4k
Engagement icon, from Click Analytic

Engagement rate:

24.31%
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Fake followers:

5.6%
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Average Reel plays:

5.6k

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# 35
luizapmachado profile picture
luizapmachado
Brazil
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Criadora e Diretora @pupiladilatada.tv
Fundadora e Curadora @ocupacao.iboru
1/2 @cararesidenciaartistica
.
pinta e borda que dá pano pra manga
⚡️✨
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Followers:

76.7k
Engagement icon, from Click Analytic

Engagement rate:

2.55%
Fake followers icon, from Click Analytic

Fake followers:

13.1%
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Average Reel plays:

77.8k

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# 34
camilaleitem profile picture
camilaleitem
Brazil
Get Email
⚖️ Sócia @mtostesadv 📍BH-SP
🎙️Host @direitadasgerais
📚 Falo sobre política sem paixão
🇧🇷 Sonho com um Brasil melhor para meus filhos
Followers icon, from Click Analytic

Followers:

80.3k
Engagement icon, from Click Analytic

Engagement rate:

27.54%
Fake followers icon, from Click Analytic

Fake followers:

12.3%
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Average Reel plays:

166k

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# 33
manueladiasautora profile picture
manueladiasautora
Brazil
Get Email
Roteirista, mãe de Helena, produtora de Organicos, ativista pelo meio ambiente.
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Followers:

82.2k
Engagement icon, from Click Analytic

Engagement rate:

4.46%
Fake followers icon, from Click Analytic

Fake followers:

0.5%
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Average Reel plays:

129k

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# 32
sergiozimermanoficial profile picture
sergiozimermanoficial
Brazil
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🏆CEO do Ano @consumidormoderno
▫️CEO @petz
▫️Shark @sharktankbrasiloficial
▫️Presidente @lideglobal Empreendedor
▫️Fundador @institutojosezimerman
Followers icon, from Click Analytic

Followers:

83.1k
Engagement icon, from Click Analytic

Engagement rate:

2.49%
Fake followers icon, from Click Analytic

Fake followers:

9.1%
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Average Reel plays:

26.7k

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# 31
ca.abdoo profile picture
ca.abdoo
Brazil
Get Email
Mãe | Esposa | Amiga
Apaixonada pela vida, Deus, gastronomia, moda, esportes, pessoas e por criar conexões.
Vida real com muitas DICAS e gargalhadas.
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Followers:

85.2k
Engagement icon, from Click Analytic

Engagement rate:

8.09%
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Fake followers:

7.5%
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Average Reel plays:

119k

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# 30
ferfrasson profile picture
ferfrasson
Brazil
Get Email
Zero mimimi. Opinião sem filtro
Hoteleira
Presidente Conselho do Turismo de Sorriso-MT
Politica | Comportamento | Lifestyle
[email protected]
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Followers:

85.5k
Engagement icon, from Click Analytic

Engagement rate:

2.01%
Fake followers icon, from Click Analytic

Fake followers:

5.2%
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Average Reel plays:

17.7k

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# 29
brunokimarquitetura profile picture
brunokimarquitetura
Brazil
Get Email
📏 projeto, ensino, influencio
🏠 arquitetura | interiores | obra
🏆 projetos publicados 🇧🇷🇺🇸🇨🇳🇨🇿🇨🇱🇮🇳🇪🇸
📩 orçamentos pelo site
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Followers:

87.1k
Engagement icon, from Click Analytic

Engagement rate:

5.67%
Fake followers icon, from Click Analytic

Fake followers:

13.3%
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Average Reel plays:

52.9k

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# 28
diego.tulio profile picture
diego.tulio
Brazil
Get Email
Curador de vivências com beleza, sabor e alma.
Hospitalidade, gastronomia e lifestyle. Pai e marido💚
🏨@hotelvilladovale
🔪 @botic.restaurant
Followers icon, from Click Analytic

Followers:

89.8k
Engagement icon, from Click Analytic

Engagement rate:

2.09%
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Fake followers:

12.8%
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Average Reel plays:

27.5k

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# 27
indirabelmoktuma profile picture
indirabelmoktuma
Brazil
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Odontologia UFES /Odontopediatra🧸@nucleodemedicinasistemica @prime.academiaoficial @primeserra.academiaoficial @primeacademiabh
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Followers:

90.8k
Engagement icon, from Click Analytic

Engagement rate:

2.04%
Fake followers icon, from Click Analytic

Fake followers:

14.1%
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Average Reel plays:

7.0k

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# 26
matamarozzi profile picture
matamarozzi
Brazil
Get Email
✉️ [email protected]
São Paulo – Brasil
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Followers:

92.0k
Engagement icon, from Click Analytic

Engagement rate:

3.1%
Fake followers icon, from Click Analytic

Fake followers:

14.2%
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Average Reel plays:

88.8k

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# 25
veraabrandao profile picture
veraabrandao
Brazil
Get Email
Incentivando outras mulheres ❤️
Musculação💪🏼
Formada em Educação Física
Estética 📚/Futura Dr.
Mamãe do Theo 🐶.
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Followers:

93.3k
Engagement icon, from Click Analytic

Engagement rate:

2.5%
Fake followers icon, from Click Analytic

Fake followers:

14.8%
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Average Reel plays:

200k

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# 24
emiteunico profile picture
emiteunico
Brazil
Get Email
@salvecrazyrec
Shows/Publicidades: +55 11 94804-0458 (Duarte)
OUÇA A MIXTAPE “I❤️You, Unique”
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Followers:

93.5k
Engagement icon, from Click Analytic

Engagement rate:

49.63%
Fake followers icon, from Click Analytic

Fake followers:

11.9%
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Average Reel plays:

307k

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# 23
manucanielas profile picture
manucanielas
Brazil
Get Email
São Paulo | Poa
@wearefashionclub
daily nos close friends
[email protected]
publicitária com ascendente em moda
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Followers:

94.7k
Engagement icon, from Click Analytic

Engagement rate:

2.54%
Fake followers icon, from Click Analytic

Fake followers:

13.6%
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Average Reel plays:

94.9k

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# 22
celamericosp profile picture
celamericosp
Brazil
Get Email
Secretário de Segurança e Defesa Civil de Bragança Paulista
Deputado Estadual (suplente/PL)
Vereador (eleito PL)
Followers icon, from Click Analytic

Followers:

94.8k
Engagement icon, from Click Analytic

Engagement rate:

13.8%
Fake followers icon, from Click Analytic

Fake followers:

13.2%
Average Reel plays icon, from Click Analytic

Average Reel plays:

65.9k

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# 21
juliaarochac profile picture
juliaarochac
Brazil
Get Email
✉️ [email protected]
Followers icon, from Click Analytic

Followers:

100k
Engagement icon, from Click Analytic

Engagement rate:

8.87%
Fake followers icon, from Click Analytic

Fake followers:

13.8%
Average Reel plays icon, from Click Analytic

Average Reel plays:

157k

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# 20
mitchomezzomo profile picture
mitchomezzomo
Brazil
Get Email
fashion | comunicador
[email protected]
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Followers:

103k
Engagement icon, from Click Analytic

Engagement rate:

4.37%
Fake followers icon, from Click Analytic

Fake followers:

11.9%
Average Reel plays icon, from Click Analytic

Average Reel plays:

317k

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# 19
jr.gonzagaa profile picture
jr.gonzagaa
Brazil
Get Email
TEMENTE AO DEUS VIVO🙏🏼
” Ninguém tira de você aquilo que Deus planejou para sua vida!”
Proverbios 19:21
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Followers:

105k
Engagement icon, from Click Analytic

Engagement rate:

5.11%
Fake followers icon, from Click Analytic

Fake followers:

14.8%
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Average Reel plays:

33.6k

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# 18
arrudamonique profile picture
arrudamonique
Brazil
Get Email
👼🏼Mãe do Gabrielzinho
❤️🖤Flamenguista
🏄🏼‍♀️Surfista
🤎🥋Faixa marrom de jiujitsu
🎤 Repórter @leodias @leodiastv @melhordatardeband
Followers icon, from Click Analytic

Followers:

125k
Engagement icon, from Click Analytic

Engagement rate:

5.52%
Fake followers icon, from Click Analytic

Fake followers:

3.1%
Average Reel plays icon, from Click Analytic

Average Reel plays:

188k

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# 17
carlafnegri profile picture
carlafnegri
Brazil
Get Email
• Atelier •
Design autoral em vestidos exclusivos sob medida e coleções Prêt-à-Porter.
Criados para viver momentos eternos
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Followers:

148k
Engagement icon, from Click Analytic

Engagement rate:

29.3%
Fake followers icon, from Click Analytic

Fake followers:

14.4%
Average Reel plays icon, from Click Analytic

Average Reel plays:

728k

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# 16
pauloalceuperfil profile picture
pauloalceuperfil
Brazil
Get Email
📺 | Jornalista
🎙️ | Comentarista GrupoND/SC
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Followers:

149k
Engagement icon, from Click Analytic

Engagement rate:

8.74%
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Fake followers:

13.0%
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Average Reel plays:

159k

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# 15
mahelyfernandes profile picture
mahelyfernandes
Brazil
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💛 Empresária no universo da moda infantil
🤍 Moda • Culinária • Dicas & Lifestyle
✨ Compartilhando experiências e momentos.
Ceo @lalilooficial
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Followers:

152k
Engagement icon, from Click Analytic

Engagement rate:

2.24%
Fake followers icon, from Click Analytic

Fake followers:

9.6%
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Average Reel plays:

45.2k

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# 14
bruarrudab.alves profile picture
bruarrudab.alves
Brazil
Get Email
💃🏻 Sagitariana em busca da próxima aventura
👩🏼‍💻 Empresária e Influencer
🙃 Humor e vida real
PARCERIA 👇🏻
📧 [email protected]
Followers icon, from Click Analytic

Followers:

161k
Engagement icon, from Click Analytic

Engagement rate:

6.15%
Fake followers icon, from Click Analytic

Fake followers:

12.2%
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Average Reel plays:

1.0M

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# 13
clavcavalcanti profile picture
clavcavalcanti
Brazil
Get Email
Ajudo você a encontrar sua missão de vida, através do autoconhecimento.
Atendimento on-line em qualquer lugar do mundo.
Saiba mais | Agendamento 👇🏻
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Followers:

166k
Engagement icon, from Click Analytic

Engagement rate:

2.53%
Fake followers icon, from Click Analytic

Fake followers:

12.3%
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Average Reel plays:

62.6k

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# 12
jeangraciola profile picture
jeangraciola
Brazil
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DEUS, FAMÍLIA ABENÇOADA,PAI E MARIDO @nanegraciola
COFUNDADOR FJG/FG BRAZIL
PRESIDENTE @fgempreendimentos
@sennatower – FUNDADOR/CEO JG INVESTMENTS
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Followers:

180k
Engagement icon, from Click Analytic

Engagement rate:

2.48%
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Fake followers:

8.1%
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Average Reel plays:

656k

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# 11
carolbarragana profile picture
carolbarragana
Brazil
Get Email
Beauty Artist (ﾉ◕ヮ◕)ﾉ*:･ﾟ✧ Content Creator
maquiagem, arte & moda subversiva
「 ✦ [email protected] ✦ 」
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Followers:

219k
Engagement icon, from Click Analytic

Engagement rate:

11.16%
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Fake followers:

14.0%
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Average Reel plays:

187k

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# 10
carolmello_awakener profile picture
carolmello_awakener
Brazil
Get Email
🐴 Criadora e Mentora do Despertar Sistêmico Assistido por Cavalos
+1500 vidas transformadas
📍Taubate-SP
Uno a alma humana e sabedoria equina.
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Followers:

236k
Engagement icon, from Click Analytic

Engagement rate:

2.78%
Fake followers icon, from Click Analytic

Fake followers:

10.5%
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Average Reel plays:

23.4k

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# 09
theomatosoficial profile picture
theomatosoficial
Brazil
Get Email
Perfil oficial do ator Theo Matos, inteiramente gerenciado por sua mãe @fertheomatos
Aqui mostramos arte, música e atuação!
@armyagency_casting
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Followers:

252k
Engagement icon, from Click Analytic

Engagement rate:

7.31%
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Fake followers:

2.6%
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Average Reel plays:

715k

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# 08
oladobdeboni profile picture
oladobdeboni
Brazil
Get Email
Pioneiro da TV brasileira. Ex-vice-presidente de operações da Globo.
Curadoria: @veridisquo.media
Livro O LADO B DE BONI no link👇
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Followers:

305k
Engagement icon, from Click Analytic

Engagement rate:

6.16%
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Fake followers:

1.6%
Average Reel plays icon, from Click Analytic

Average Reel plays:

238k

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# 07
michel_bh profile picture
michel_bh
Brazil
Get Email
💬 Entretenimento • Viagens • Geografia • BBB24 • Trem de Rodas
📧[email protected]
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Followers:

337k
Engagement icon, from Click Analytic

Engagement rate:

4.18%
Fake followers icon, from Click Analytic

Fake followers:

11.0%
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Average Reel plays:

97.9k

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# 06
michelalcoforado profile picture
michelalcoforado
Brazil
Get Email
Desculpa, sou antropólogo
🎙️Colunista da CBN
📚 Autor de Coisa de Rico
🎧 É Tudo Culpa da Cultura
💥@grupoconsumoteca
Tudo isso e mais nesse link aqui ⬇️
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Followers:

352k
Engagement icon, from Click Analytic

Engagement rate:

3.53%
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Fake followers:

14.2%
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Average Reel plays:

457k

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# 05
eugustavosoudejesus profile picture
eugustavosoudejesus
Brazil
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Deus me faça cada dia seguir seu passos…
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Followers:

357k
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Engagement rate:

7.31%
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Fake followers:

12.6%
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Average Reel plays:

159k

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# 04
eu.renataoliva profile picture
eu.renataoliva
Brazil
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Fundadora da Escola Maria.
Mentoria TESOUROS ESCONDIDOS ✨
No momento: OFF-LINE📵
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Followers:

387k
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Engagement rate:

4.14%
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Fake followers:

3.6%
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Average Reel plays:

419k

Engagement rate benchmark

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# 03
emagrecercomsara profile picture
emagrecercomsara
Brazil
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Minha jornada como uma Magra Na Planta ✨
🏷️ Cupom: ECS – @growthsupplements & @heymubrasil
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Followers:

461k
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Engagement rate:

2.02%
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Fake followers:

5.0%
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Average Reel plays:

215k

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# 02
fernanda.ganzarolli profile picture
fernanda.ganzarolli
Brazil
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Vamos dar uma força para quem está começando! 🙏🏽
📩 Parcerias: [email protected]
Caixa postal: 29 – cep 13170-970 Sumaré SP
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Followers:

788k
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Engagement rate:

2.82%
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Fake followers:

4.3%
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Average Reel plays:

327k

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# 01
max_pazemdeus profile picture
max_pazemdeus
Brazil
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Max
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Followers:

830k
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Engagement rate:

2.11%
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Fake followers:

7.5%
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Average Reel plays:

580k

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Brazil Lifestyle Influencer Market Insights

Brazil’s lifestyle creator scene is vibrant, diverse, and deeply connected to everyday culture. From city life in São Paulo to coastal living in Rio, wellness routines, family content, and personal style, Brazilian lifestyle influencers inspire millions through relatable, aspirational, and authentic content. This ranking is built using verified engagement rates, audience demographics, follower growth, and content performance to help brands collaborate with creators who genuinely influence daily habits and purchasing decisions.

Frequently asked questions about influencer rankings

How do you rank lifestyle influencers in Brazil?
We rank Brazilian lifestyle influencers based on verified engagement, audience quality, follower growth, content consistency, and overall influence in lifestyle categories. This ensures the ranking highlights creators with real impact, not just large followings.
Why are Brazilian lifestyle influencers so influential?
Brazilian creators are known for their authenticity, energy, and strong connection with their audience. They share real routines, homes, families, and personal stories, which builds trust and drives strong engagement.
Which lifestyle niches perform best in Brazil?
Wellness, home decor, daily routines, motherhood, personal development, fashion lifestyle, and travel lifestyle are especially popular. There is also strong growth in minimalism, productivity, and self-care content.
Are micro lifestyle influencers valuable for brands in Brazil?
Yes. Many micro and mid-size lifestyle influencers have highly engaged communities and strong credibility. They are often more relatable and trusted than large celebrity accounts, making them ideal for brand partnerships.
How can brands find lifestyle influencers in specific regions of Brazil?
With Click Analytic, brands can filter creators by city, audience location, engagement rate, growth trends, and lifestyle niche. This allows you to build targeted influencer lists for São Paulo, Rio de Janeiro, Curitiba, Porto Alegre, and more.

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