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Influencer News

The Kylie Jenner mobile game endorsement controversy

The Kylie Jenner mobile game endorsement controversy

The Kylie Jenner mobile game endorsement controversy Contents Kylie Jenner and Travel Town Here’s my take So, what can you do? Influencer marketing can get tricky and sometimes downright strange. 🥴 Take this next campaign as an example.  Ever thought you’d see...
How LEGO spent $0 and got +3M views

How LEGO spent $0 and got +3M views

How LEGO spent $0 and got +3M views Contents Meet the LEGO Le Florist pop-up campaign Why it worked: The stats speak Actionable steps for your brand LEGO’s recent Valentine’s Day campaign, dubbed, Le Florist, showed how powerful influencer marketing is. ⚒️...
SKIMS x Usher’s Timely restock campaign

SKIMS x Usher’s Timely restock campaign

SKIMS x Usher’s Timely restock campaign Contents What was the SKIMS x Usher campaign? The data never lies What worked in this campaign The SKIMS x Usher collab is a masterclass in timing and marketing finesse.  Why? 👉 SKIMS sold out, and fans are demanding a restock. ...
Asda’s new bet: Granfluencers

Asda’s new bet: Granfluencers

Asda’s new bet: Granfluencers Contents The granfluencer phenomenon Ready to dive into the digital marketing trend that’s taking the world by storm?  Picture this: “granfluencers” – a term as quirky as it sounds. 🤔 These are our beloved grannies, turning the...
Impact of celebrities on the Super Bowl

Impact of celebrities on the Super Bowl

Impact of celebrities on the Super Bowl Contents The celebrity factor goes beyond the buzz Why celebrities? 3 Case studies: A closer look at what worked Key takeaways for marketers What does the future hold? This year’s Super Bowl wasn’t just the the most...
5 Top brand partnerships with NFL players

5 Top brand partnerships with NFL players

5 Top brand partnerships with NFL players Contents 5 Brands that partnered with NFL players The Super Bowl is the ultimate showdown. 🏈 But for some players, the game doesn’t just stop when the final whistle blows.  Off the field, they’re scoring in the...