Creator to watch: Alix Earle

by | May 29, 2024 | Influencer News

Ever stumbled upon a “Get Ready With Me” video and felt instantly hooked?

You’ve probably encountered Alix Earle, the sensation sweeping across TikTok and Instagram with her infectious energy and down-to-earth vibes. 

Alix has some impressive social media stats, like:

📊 3.6M followers on Instagram.

📊 6.7M followers on TikTok.

📊 She gets 3.67M views per Reel on Instagram and 3.72M on TikTok!

📊 Her audience has grown by nearly 12% over the last 6 months on both social media platforms!

But there’s even more to learn about this mega influencer. 🤯

Let’s dive into why Alix has become a household name and why you can’t afford to miss her next post!

Ready? Let’s roll. 👇

Alix Earle’s meteoric rise to social media fame

Alix Earle, a University of Miami grad, has amassed a staggering 10.3M followers across TikTok and Instagram. 

She’s the queen of “Get Ready With Me” (GRWM) videos, a trend that started in the early 2000s on YouTube.

Alix’s charm lies in her relatable personality, which effortlessly blends everyday moments with her makeup and fashion routines.

Alix’s GRWM videos have evolved alongside her skyrocketing influencer career, from prepping for college classes to gearing up for high-profile events. 

Case in point: her behind-the-scenes prep for Miley Cyrus’s New Year’s Eve bash in Miami.

Yet, even with her growing fame, she remains grounded, sharing glimpses of her cluttered college apartment and candidly discussing her life.

Alix Earle is a beauty guru in the making

Alix’s beauty tips are pure gold. Her white eyeliner technique? Iconic. 

It was so iconic, in fact, that it sparked a wave of copycat tutorials and caused a few product sellouts.

Thanks to the popular ‘Alix Earle effect,’ her army of followers is copying the technique.

My point? She’s a burgeoning beauty guru whose followers can’t get enough of her recommendations.

Why does her content resonate well with her audience? Let’s find out. 👇

Alix Earle’s social media stats

Let’s look at why Alix’s content performs so well. I used my favourite influencer marketing platform and found the following:

Analytics dashboard displaying gender data for a social media influencer's followers, including follower counts, engagement stats, and contact information. Pie charts show the gender distribution among influencers' audiences.

📊 Nearly 82% of Alix’s TikTok audience consists of women.

📊 62% of her audience are between 18 and 24.

📊 She gets an above-average engagement rate of 5.83% on TikTok.

However, it’s not just on TikTok that Alix’s content targets the correct audience.

A screen showing various follower interests in categories like clothes, sports, family, and technology, alongside percentage values. A profile picture and username are visible on the left. Influencers can use this data to tailor their content effectively.

📊 28% of her Instagram audience is interested in fashion.

📊 12% are interested in beauty and cosmetics.

📊 10% love shopping!

It’s clear: Alix creates content that appeals to her major demographic. That’s why she is so successful.

Now, let’s dive deeper and see what else we can learn. 👇

A peek into Alix’s personal life

Curious about her love life? Alix is currently dating Miami Dolphins wide receiver Braxton Berrios.

Their romance went public in November 2023, and fans have been eagerly following along ever since.

Before Braxton, she was linked to MLB player Tyler Wade. 

Their breakup, which she addressed with humour and grace on TikTok, showed her resilience and relatability, further endearing her to her followers.

Alix hails from Monmouth County, New Jersey. Her trips home are a delightful peek into her family’s lavish lifestyle, complete with horses and goats. 

When she’s in New York City, she updates her fans on her outfits and makeup looks.

Her status as TikTok royalty was cemented with invites to events like Selena Gomez’s Rare Beauty launch and Miley Cyrus’s New Year’s Eve Party. 

Alix also mingled with Hailey Bieber at a Rhode skincare event and attended New York Fashion Week and the 2023 Super Bowl. 

Each event allowed her to share even more of her glamorous (yet relatable) personal life with her followers.

@marshmallowmoney Alix Earle and Hailey Bieber spotted at Rhode Skin Event😱 #alixearle #haileybieber #rhodeskincare #rhode #alixearlegrwm ♬ original sound

As for her professional life, Alix has a few irons in the fire. 🔥

Alix Earle’s business ventures and future plans

August 2023 marked a new chapter for Alix with a deal to join Alex Cooper’s The Unwell Network. 

A month later, she launched her first podcast, “Hot Mess with Alix Earle,” inviting fans to get real with her beyond the GRWM videos.

The podcast, launched in September 2023, offers a deeper look into her life, and it’s quickly becoming a must-listen.

In a surprising twist, Alix became an investor in Poppi after a successful collaboration at Coachella

@alixearle Coachearla got me hooked on @Poppi 🍋🍋‍🟩 #proudinvestor #poppipartner ♬ original sound - Alix Earle

This move hints at her savvy business acumen and a promising future beyond social media stardom.

My final thoughts

Alix Earle is more than just a viral sensation; she’s a relatable, multi-faceted influencer who connects with her audience on a genuine level. 

Whether she’s sharing makeup tips, navigating her love life, or attending star-studded events, Alix’s journey is one we can’t wait to follow.

So, if you haven’t yet, hit that follow button and join the millions already captivated by her charm!

Join our 3K Followers





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