Creator to watch: Wisdom Kaye

by | Jun 5, 2024 | Influencer News

We all know TikTok is famous for trending songs, dance challenges, and all-around creative expression. 

But did you know it’s also becoming a hotbed for fashion inspiration? 🤯

Look at this week’s Creator To Watch: Wisdom Kaye (@wisdm8). 

At just 19, this Houston native has captured the fashion world’s attention with his unique blend of vintage and modern styles on TikTok and Instagram.

Today, he boasts with:

📊 Nearly 11M followers on TikTok.

📊 4M Instagram followers.

📊 An average of 7M views per video!

But there’s more. He made it on Forbes’s 30 Under 30 list!

Wisdom was also one of the influencers outshining celebrities at this year’s Met Gala. 😱

Join me as I take a closer look at this mega influencer.

Ready? Let’s roll. 👇

Who is Wisdom Kaye?

Wisdom Kaye is a fashion sensation who took the TikTok world by storm with his innovative and stylish outfits.

Born in Nigeria and raised in Houston, Texas, Kaye began his social media journey in January 2020.

@wisdm8 Replying to @jkjungkook123987 ♬ After Dark - swonsie & Radiepslol

His distinct style, influenced by designers like Hedi Slimane and Rick Owens, blends the vintage charm of the 1970s with modern fashion trends. 

Quickly amassing millions of followers, Kaye’s engaging content includes tackling style challenges and offering practical fashion tips.


I'll take it from here.

♬ original sound - Wisdom Kaye

By mid-2020, he signed with IMG Models and has since collaborated with top fashion brands like Gucci, Chanel, Oakley and Prada. 

This makes him one of the most exciting influencers to watch in the fashion world today. Now let’s examine Wisdom Kaye’s social media stats. 🤔

Wisdom Kaye’s social media stats

I used my favourite influencer marketing platform to examine Wisdom Kaye’s social media stats. Here’s what I found:

On TikTok Wisdom has:

Screenshot of an audience analysis dashboard showing influencer information, featuring the Gstaad Guy, including engagement metrics like views, comments, and country of origin as the United States.

📊 9.3% engagement rate on TikTok.

📊 65% of his TikTok audience are women.

📊 49% of his audience resides in the United States.

📊 His TikTok audience has grown by 17.41% in the last 6 months.

But there’s more. Wisdom Kaye’s Instagram statistics are just as revealing.

A list showing followers' top interests, with Clothes, Shoes, Handbags & Accessories at 38.71%, and Camera & Photography at 37.14%. Notably, the Gstaad Guy's followers also enjoy Music, Art & Design, and Fashion among other categories.

📊 Nearly 40% of Wisdom’s Instagram audience are interested in fashion.

📊 6.3% of his audience also follows Zara.

📊 10% of his audience follows Nike and another 6% follows H&M.

📊 His Instagram audience has grown by 50.69% over the last 6 months.

So how do I interpret Wisdom Kaye’s social media stats? 👇

⚙️ Wisdom knows his audience and caters his content to them (Fashion).

⚙️ Wisdom keeps his content fresh, relevant and engaging (Above average engagement rates).

⚙️ Wisdom is trending as an influencer (Positive audience growth).

But this begs the question, why is Wisdom Kaye so popular? Let’s find out.

Why is Wisdom Kaye so popular?

What makes Wisdom Kaye stand out? His accessible and practical approach to fashion. 

He often responds to style challenges from his followers, like making red and green outfits look cool without resembling Christmas.

His videos are not just stylish; they’re informative, showing how to pull off high-fashion looks on a budget.

Kaye’s journey into fashion began in 2014, spurred by a desire to fit in during high school. 

His love for expressive fashion shines through in his TikToks, where he frequently showcases bold, colourful outfits that break the norm of traditional men’s fashion.

@wisdm8 #WBPartner Interrupting your timeline to take you back in time ⚡️@dc, #TheFlashMovie ♬ See The Flash in theatres June 16th - Wisdom Kaye

Wisdom Kaye’s fashion sense is a fresh riff on the 1970s, drawing inspiration from designers like Hedi Slimane and Rick Owens. 

He loves the surreal juxtaposition of contemporary and classic aesthetics. In his own words, “There is something I love about looking like I am from a different time period.”

But Wisdom Kaye isn’t just making it big on Instagram and TikTok. He is a real-life fashion nova. 👇

Beyond TikTok: From the runway to the Met Gala

Kaye’s influence extends beyond TikTok. By mid-2020, he had signed with IMG Models and walked the runway for Balmain’s S/S 2022 show. 

Since then, he has collaborated with major brands like Gucci, Dior, and Coach. His accolades include being a guest judge on Project Runway and making Forbes’s 30 Under 30 list.

In a significant milestone, Kaye made his Met Gala debut, turning heads in a striking red trench coat by Robert Wun. 


My first Met Gala. Wearing a custom look made by my friend Robert Wun called “The Red Rose”. We convey the reality of the decay of flowers, and how beautiful things do not last forever, a story told by time.

♬ original sound - Wisdom Kaye

This marked a significant moment for influencers at the event, showcasing the growing importance of social media stars in the fashion industry.

My final thoughts

Wisdom Kaye is a creator you need to watch. His unique blend of style, creativity, and relatability makes him a standout figure in the fashion community on TikTok and beyond.

So, next time you’re scrolling through TikTok, don’t miss out on the stylish world of Wisdom Kaye.

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