Lifestyle Influencers – It’s such a broad label for creators.

Finding a straightforward definition is hard to come by, but we don’t mess around here.

There are around 600K creators on Instagram who are classified as lifestyle influencers. 

According to recent studies, the lifestyle influencer comes out on top as the most popular category of influencer.   

In fact, the term has been growing exponentially on Google in the last few years:

The truth is… just about anyone can be a lifestyle influencer!

But what do lifestyle influencers do? Well – the great thing about this category of creator – think of Instagram lifestyle influencers as related to the YouTube vlogger. 

They document their daily lives and product recommendations.

From #OOTD posts (Outfit of The Day,) to what they had for breakfast…

Instagram lifestyle influencers know how to create submersive content that drives engagement! They are usually a great fit for luxury brands.

The main benefit of having a lifestyle blogger for your brand partnership is their versatility.

They are able to appeal to many different audience interests, such as:

👗 Fashion

💄 Beauty & Cosmetics

🌱 Healthy lifestyle

🧸 Toys, Children & Baby

🧘‍♀️ Fitness + yoga

… And many more!

✅ Good for new brands and SMEs because of their unique flair in producing content that can appeal to multiple demographics in a mass audience.

✅  Positive role models actively encourage better, more ecological or simple ways of living

✅ They help establish a positive brand image and build customer loyalty by showcasing products or services they believe in.

Lifestyle Influencers generate brand awareness and influence their followers’ decisions through their opinions.

With our worldwide ranking of the top lifestyle influencers, you can guarantee a selection of the most growing creators who each present a different, vibrant lifestyle and culture.

You’re sure to find an Instagram content creator who matches your brand, no matter where you are in the world!

So, without further ado…

Here is our 2023 up-to-date ranking of the top 25 lifestyle Instagram influencers:

Karla is a lifestyle influencer based in Houston, US creating content which straddles many an influencer niche.

Appealing to audiences who are interested in: Nutrition, Toys, Beauty, Furniture, Electronics and more – this Instagram influencer truly encapsulates the versatile nature of a lifestyle content creator.

Influencer Stats

+ 249% Growth in the last 6 months

+ 90k Average Reels Plays

Meg is the most followed lifestyle influencer to be featured in our ranking.

She mainly posts fitness content, offering wellness advice and product recommendations via ‘get ready with me’ videos.

As well as this, she is one of the top lifestyle influencers with a great average reel viewership, receiving 572k average views.

Influencer Stats

+ 256% Growth in the last 6 months

+ 572k Average Reels Plays

Deidra is among the most followed Los Angeles Instagram lifestyle influencers, posting fitness lifestyle content which is aesthetically enchanting.

Outside of being a talented content creator for UGC, she is a model and trainer!

Influencer Stats

+ 260% Growth in the last 6 months

+ 44k Average Reels Plays

Looking for lifestyle blogs? Don’t look too far.

Vonna is a Chicago creator posting motherhood-focused lifestyle content that has an easy, everyday approach. 

Inspiring many to: ‘live your dream girl era,’ her content is motivational to the masses.

Influencer Stats

+ 283% Growth in the last 6 months

+ 95k Average Reels Plays

Tanairi is another American creator to be featured in our ranking, showcasing fun how-to tutorial videos on Instagram Reels.

She is among the types of Instagram lifestyle influencers to focus her content on motherhood and family adventures and is bursting with creative flair.

Influencer Stats

+ 292% Growth in the last 6 months

+ 264k Average Reels Plays

Anupriya is one of the lifestyle influencers on Instagram who hails from India, posting product recommendations and holiday spot suggestions.

Her opinion is greatly trusted and valued, with an amazing 85% engagement rate and 312k average reel plays.

Influencer Stats

+ 312% Growth in the last 6 months

+ 312k Average Reels Plays

Another micro influencer! Paula is one of the lifestyle Instagram accounts who hails from Columbia, posting fashion forward content that plays into the clean girl aesthetic.

Paula can be ranked in both the lifestyle & fashion influencers categories.

She also publishes motivational content to encourage her audience to achieve their potential.

Influencer Stats

+ 313% Growth in the last 6 months

+ 66k Average Reels Plays

Büşra is a Turkish content creator making lifestyle content that takes a globetrotting angle.

Posting from lavish travel destinations, Büşra appeals to travel as a secondary niche and promotes a nomadic and adventurous lifestyle.

Influencer Stats

+ 317% Growth in the last 6 months

+ 5k Average Reels Plays

Lifestyle influencer Alexi posts real and raw skincare focused content around the reality of living with acne. Due to her follower size she can be considered a micro influencer.

Her relatable nature has garnered an authentic audience, scoring 89% for her audience authenticity score.

Influencer Stats

+ 325% Growth in the last 6 months

+ 114k Average Reels Plays

Sofia is among the top micro Italian lifestyle influencers publishing classy fashion shots 

She has an intensely strong female audience of 90%, and is also one of the eco friendly influencers encouraging a sustainable fashion lifestyle.

Influencer Stats

+ 363% Growth in the last 6 months

+ 58k Average Reels Plays

Naomi is a British lifestyle influencer based in London, posting content that surrounds a homely way of living.

She is doing both makeup tutorials and maintaining a lifestyle blog esthetic.

Her engagement rate is a highlight, scoring 44% and she has a significant number of average reel plays at 333k.

Influencer Stats

+ 383% Growth in the last 6 months

+ 333k Average Reels Plays

Kylie is one of the Instagram content creators who posts both real and humorous lifestyle content.

Her Instagram content predominantly surrounds Reel content, maximising her potential reach as a part of the lifestyle influencers “gang”.

Influencer Stats

+ 383% Growth in the last 6 months

+ 54k Average Reels Plays

Kyah is among the most versatile lifestyle influencers whose content strikes the perfect balance of motivational and humorous.

She is a Los Angeles influencer, and aims for a relatable angle in her content creation.

Influencer Stats

+ 397% Growth in the last 6 months

+ 82k Average Reels Plays

Chamia hails from Charlotte, USA and her lifestyle revolves around recommendations on where to find the best eats!

She is a micro influencer and one of the most engaged lifestyle Instagram influencers with a significant surge in growth over the past 6 months, earning an increase of 535%.

Influencer Stats

+ 535% Growth in the last 6 months

+ 59k Average Reels Plays

As a lifestyle influencer, Kristy knows that sometimes you have to switch things up to sustain spice in your life!

That’s why she creates location-focused content surrounding Atlanta recommendations while also being a New York Influencer at the same time.

Influencer Stats

+ 548% Growth in the last 6 months

+ 74k Average Reels Plays

Julia is a lifestyle influencer based in Brazil, posting aesthetically pleasing content in her spare time.

Offering product recommendations, her wealth of knowledge in the niche is an aspect that cannot be ignored through the quality of her content!

Influencer Stats

+ 554% Growth in the last 6 months

+ 77k Average Reels Plays

Arabella is a lifestyle content creator who not only posts to her dedicated Instagram following, but also has a TikTok audience of +100K!

She creates content around cultivating a stylish yet cosy lifestyle…

And her stats are incredible! She has both the biggest engagement rate out of these top lifestyle influencers with an amazing 117%, and the most average reel views at 847k!

Influencer Stats

+ 569% Growth in the last 6 months

+ 847k Average Reels Plays

Larissa is one of the most engaging Brazilian lifestyle influencers who publishes content encouraging a more nutritional and healthier way of living in her followers.

Her goal is to create ‘new habits’ for her audience, branding her as a perfect lifestyle influencer.

Influencer Stats

+ 614% Growth in the last 6 months

+ 43k Average Reels Plays

Olivia is part of the squad of Swedish fashion influencers who also dabbles in creating lifestyle content. She is definitely a luxury lifestyle influencer.

Showcasing her chic lifestyle has resulted in a great engagement rate of 82%, demonstrating the decicated community she has cultivated as a micro influencer.

Influencer Stats

+ 647% Growth in the last 6 months

+ 124k Average Reels Plays

Jiara is one of a select few Instagram lifestyle influencers hailing from Santiago, Chile.

Her angle on lifestyle surrounds fashion, posting outfit inspiration and favourite pieces directly to her feed.

Influencer Stats

+ 815% Growth in the last 6 months

+ 64k Average Reels Plays

Techgirldiary is a New York influencer who appeals to a Millennial majority audience.

This is through her modern and humour-heavy approach. She is on the pulse of trends for luxury lifestyle content and this is reflected in her growth of 1061%.

Influencer Stats

+ 1061% Growth in the last 6 months

+ 110k Average Reels Plays

Daria is part of the group of lifestyle content creators who posts location based lifestyle content.

Her posts focus on the everyday lifestyle of living in Qatar, and with her staggering growth of 1178% people clearly find her niche content fascinating.

Influencer Stats

+ 1178% Growth in the last 6 months

+ 141k Average Reels Plays

Alyssa is part of our Top 3 Instagram lifestyle influencers whose content is centred around wellness and beauty – with a touch of luxury too!

Her growth over the past 6 months has been pretty huge, earning a growth increase of 1803%.

Influencer Stats

+ 1803% Growth in the last 6 months

+ 141k Average Reels Plays

Ronja is one of the top lifestyle influencers on Instagram – and it’s easy to see why!

Her cinematic content creation captures the imagination of her audience of 73K, posting the ultimate dreamy and nomadic lifestyle that looks fresh out of a movie.

Influencer Stats

+ 1836% Growth in the last 6 months

+ 373k Average Reels Plays

And so the number one lifestyle influencers’ Instagram is Imogen – a content creator from Oklahoma City, USA.

With a whopping growth of 3072%, this is likely a result of her family focused approach, which is both unfiltered and full of hacks for her followers to learn from!

Influencer Stats

+ 3072% Growth in the last 6 months

+ 467k Average Reels Plays

Now that we have identified the top lifestyle influencers on Instagram, you might need to find more creators for your business.

And I am not speaking about the most known lifestyle influencers such as Chiara Ferragni, Lauren Conrad or Zoe Sugg.

I am speaking about micro influencers who can generate crazy reach for a low budget or content creators who can send high performing UGC content.

Let me share with you how pro marketers are building lists like this one:

Step 1: Define the criteria for the list

👉 Engagement rate (at least 1%)

👉  Growth in followers in the past 6 months (increase of 10%)

👉 Avg. views = +1k reels plays

Step 2: Employ advanced methods to identify these accounts

👉 Discover the strategies that industry experts use to pinpoint top Instagram influencers.

Step 3: Validate the data with artificial intelligence

👉 Check the 9 most utilized influencer marketing tools to assess these accounts.

Now, you’re equipped to explore more lifestyle influencers on Instagram.