Who is Lena Gercke?
Lena Gercke is a well-known German model and television host, recognized for winning the first season of "Germany's Next Topmodel." She has a strong presence on social media, where she shares fashion and lifestyle content with her followers. Lena Gercke continues to collaborate with various fashion brands, leveraging her influence and credibility in the industry. Her work in television and modeling has made her a prominent figure in the German entertainment scene.
Lena Gercke: Founder of LeGer Fashion & Home Brands
Lena Gercke is a dynamic influencer and entrepreneur, known for her ventures @legerbylenagercke and @legerhomeofficial. With a total cross-platform reach of over 3.6M followers, Lena captivates audiences with her unique style and business acumen. Her influence extends across Instagram, YouTube, and TikTok, making her a sought-after partner for brands looking to connect with a diverse and engaged audience. For collaborations, contact her agent at [email protected]. Follow Lena to stay updated on her latest projects and insights.
- 3.3M Followers
- 0.25% Engagement Rate
TikTok
- 280.6k Followers
- 3.66% Engagement Rate
Instagram — Visual storytelling & sponsored post performance
Lena Gercke is a prominent figure on Instagram, captivating an audience of over 3.36M followers with her dynamic presence. As the founder of @legerbylenagercke and @legerhomeofficial, Lena seamlessly blends her entrepreneurial spirit with her influencer persona. Her Instagram account is a vibrant showcase of her interests, spanning Clothes, Shoes, Handbags & Accessories, Beer, Wine & Spirits, Sports, Beauty & Cosmetics, Jewellery & Watches, Fitness & Yoga, Luxury Goods, and Cars & Motorbikes.With an engagement rate of 0.25%, Lena's content resonates with her audience, drawing an average of 8,346 likes and 134 comments per post. Her visuals are a testament to her keen eye for style and aesthetics, often featuring a mix of high fashion and lifestyle elements that appeal to a diverse demographic. This engagement, while modest, highlights a dedicated follower base that values her insights and recommendations.Lena's ability to connect with her audience makes her a valuable partner for brands looking to tap into her niche markets. Her influence extends beyond fashion, touching on lifestyle and luxury, making her a versatile collaborator for brands in these sectors. For those interested in exploring partnership opportunities, her agent can be contacted at [email protected]. Follow Lena Gercke to stay updated on her latest ventures and style inspirations.
YouTube — Long-form content, reviews & audience retention
Lena Gercke's YouTube channel is a vibrant hub for fashion enthusiasts and lifestyle aficionados. With a focus on Clothes, Shoes, Handbags & Accessories, Beer, Wine & Spirits, Sports, Beauty & Cosmetics, Jewellery & Watches, Fitness & Yoga, Luxury Goods, and Cars & Motorbikes, Lena Gercke captivates her audience with a diverse array of content. Her channel is a testament to her multifaceted interests, seamlessly blending style with substance.Lena's visual identity is sleek and sophisticated, reflecting her background in fashion. Her videos often feature a polished aesthetic, with crisp editing and a modern, minimalist design that appeals to her discerning audience. The content style is dynamic and engaging, characterized by a mix of tutorials, product reviews, and lifestyle vlogs. Each video is crafted to resonate with viewers, offering insights into the latest trends and luxury lifestyle tips.The persona Lena Gercke projects is one of elegance and approachability. She connects with her audience through a warm and genuine demeanor, making her content relatable and aspirational. Her channel atmosphere is inviting, creating a community where viewers feel inspired and informed.While specific performance metrics such as subscriber count, engagement rate, average comments, and likes are not provided, Lena Gercke's channel likely enjoys a robust engagement rate, given her niche and content quality. Her ability to blend fashion with lifestyle topics positions her as a valuable influencer for brands seeking to reach a style-conscious audience.Brands in the fashion, beauty, and luxury sectors find Lena Gercke's channel an ideal platform for collaboration. Her reach and credibility make her a compelling partner for those looking to engage with a sophisticated and engaged audience. Follow Lena Gercke to stay updated on the latest in fashion and lifestyle trends.
TikTok — Viral trends, challenges & rapid growth
Lena Gercke's TikTok presence is steadily emerging, with a follower count of 280.6k and an engagement rate of 3.66%. Known for her diverse interests, Lena's content spans across niches like Clothes, Shoes, Handbags & Accessories, Beer, Wine & Spirits, Sports, Beauty & Cosmetics, Jewellery & Watches, Fitness & Yoga, Luxury Goods, and Cars & Motorbikes. Her videos likely feature a blend of fashion showcases, beauty tips, and lifestyle snippets, all delivered with a polished aesthetic and a dynamic, fast-paced style typical of TikTok's short-form format.Despite her growing audience, Lena's TikTok engagement suggests room for growth, with an average of 58 comments and 688 likes per post. This indicates that while her content is gaining traction, her TikTok journey is still in its early stages. Her potential lies in her ability to connect with a wide array of interests, making her a versatile figure in the influencer landscape. As she continues to refine her content strategy, Lena Gercke is poised to expand her influence and captivate a broader audience on TikTok.
Brand Partnerships
coccinelleofficial, adidaswomen, polene_paris, womenshealth.de, adidas_de, benjamin_becher, felixkrueger, sarahsharonkarsten, parley.tv, adidasruntastic, superga_ger, reichertplus, abglanzentertainment, gant, maybelline_de, dysonhair, aboutyoude, teamdeutschland, angie.kerber, esprit, lenagercke, palmolive_momente_de, bmwmotorsport, spenglerbruno, bmwm, marlies.pia, joop, riccardosimonetti, aqaq, adidas
Why Brands Work With Lena Gercke
Lena Gercke is a dynamic influencer and entrepreneur, captivating a diverse audience with her unique style and business acumen. With over 3.6 million followers across Instagram, YouTube, and TikTok, Lena offers brands a powerful platform for collaboration. Her Instagram presence, with 3.36 million followers and an engagement rate of 0.25%, showcases her interests in fashion, beauty, and luxury goods. Her content resonates with a dedicated follower base, drawing an average of 8,346 likes and 134 comments per post, highlighting her influence in these sectors.
On YouTube, Lena Gercke's channel is a vibrant hub for fashion enthusiasts and lifestyle aficionados. Her content, characterized by a sleek and sophisticated visual identity, blends style with substance, offering tutorials, product reviews, and lifestyle vlogs. This positions her as a valuable influencer for brands in the fashion, beauty, and luxury sectors, seeking to reach a style-conscious audience.
Lena's TikTok presence, with 280.6k followers and a 3.66% engagement rate, is steadily emerging. Her content spans fashion showcases, beauty tips, and lifestyle snippets, delivered with a polished aesthetic typical of TikTok's dynamic format. This platform offers brands an opportunity to engage with a younger, trend-driven audience.
Lena's audience is predominantly female (54.6%), with a significant portion aged 18-34 (70.9%), making her an ideal partner for brands targeting young, fashion-forward consumers. Her followers are primarily located in Germany (52.9%), with notable audiences in Austria, the US, and Italy, providing brands with a strong European reach.
Brands in the fashion, beauty, and luxury sectors can benefit from Lena Gercke's cross-platform influence and credibility. Her ability to connect with a sophisticated and engaged audience makes her a compelling partner for those looking to enhance their brand visibility and engagement. For collaboration opportunities, Lena's agent can be contacted at [email protected]. Follow Lena Gercke to stay updated on her latest projects and insights.
Monetization & Revenue Streams
Estimated with AI — based on public data

Pricing Strategy
€3,000–€5,000
YouTube
€5,000–€10,000
Tiktok
€1,500–€2,500
Calculated using an AI model based on public data.
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