The top influencers on Instagram aren’t necessarily mega stars with the BIGGEST following.

No, it’s true. Most rankings will focus on vanity metrics such as the number of followers, but with +70M influencers on Instagram – how do you identify the top ones?

Well… Growth & Eng. Rate are THE most important metrics.

And your lucky! We’ve listed the very best and most growing 25 Top Influencers on Instagram in 2023.

👉 These profiles combine:

–> A humongous reach of 1.6bn

–> An average eng. rate of 7%

Find our full ranking below:

Ready to who are the top influencers on Instagram? Here is our 2023 ranking:

Vinicius Junior is the first to be featured on our ranking for the top influencers on Instagram –

A mega influencer and huge Brazilian football star, he has worked with brands like: Netflix, Nike and Jordan.

American actress Blake Lively is one of the top influencers on Instagram who are entrepreneurial, contributing to the creator economy with their own influencer brands.

Being an Instagram content creator, Blake uses her platform to promote her drinks business – Betty Buzz.

As one of the top Instagram influencers, she has a huge audience, but these followers are all united in their interest in friends, family and relationships – scoring 47% for this top category of interest.

Actress and mega influencer Jennifer Aniston has worked with a range of huge brands including: Aveeno, Dior and HBO Max.

She has a strong female following of 77% with an age demographic majority of 25-34 years (32% for females).

If K-pop boyband BTS’ leader Kim Namjoon is among the top Instagram Influencers in 2023 – It is due a lot to his HUGE 12% engagement rate to match his following of 44.8M.

He has a strong 45% age demographic of 18-24 year olds making up his audience.

Another BTS member. Jin is the eldest member of South Korean boyband and is another K-pop idol who comprises the list of the top influencers on Instagram.

He has the highest engagement rate out of these mega content creators, with an impressive 22% in alignment with his following of 46.8M.

Min Yoongi is another member of BTS to be featured as one of Instagram’s top influencers.

He is an NBA ambassador, and a huge 89% of his audience are female.

Artist and ex One Direction member Harry Styles makes it into the Top 20 bracket of the top influencers on Instagram.

He has a crazy number of average likes on his content, scoring 3M for this category.

Ryan Reynolds joins his wife, Blake Lively, as another top influencer on Instagram. Something special about Ryan? He owns a series of influencer brands and uses his audience to grow those businesses.

He has cracked the impressive follower milestone of 50M, and the gender split of his audience is pretty equal – (Male 42.41%, Female 57.59%).

Artist and ex One Direction member Zayn Malik is one of the top influencers on Instagram for the catalogue of big name brands he has worked with.

To name a few: Apple, Rolls-Royce, Playstation and Omega.

Georgina Rodríguez is a Spanish-Argentinian model and mega influencer, posting fashion forward looks for her authentic audience.

Working with a host of brands classifies Georgina as one of the top influencers on Instagram, partnering with powerhouses like: Armani Beauty, Chopard, Robert Cavalli Newborn, FIFA, Netflix and more.

Park Jimin is a BTS vocalist and global ambassador for designer brands like Dior and Tiffany & Co.

Gathering a dedicated following through his band’s fanbase, he boasts one of the bigger engagement rates on our ranking, scoring 14% for this category.

Another singer! American rapper Travis Scott has worked with an array of brands such as Nike, McDonalds and Dior.

He has a primarily male audience compared to many mega influencers featured on this list, scoring a 57% male majority.

Who doesn’t know Adele?? The English singer-songwriter has attracted an immense audience of predominantly female followers (69%,) in the age bracket of 25-34 year olds.

She has a significantly HUGE number of average reel plays, gaining around 22M average plays on this type of Instagram content.

It’s time for Iron Man! American actor and recent Oppenheimer star Robert Downey Jr. has an audience with a pretty equal gender split (54% male, 46% female).

As one of the most followed top influencers on Instagram to be featured on the ranking, his engagement rate is on the slightly lower side at 3%, but this is still a healthy engagement score to have.

Kim Taehyung is the most followed member of BTS with an audience of 61.7M.

Sitting just outside of the Top 10, he has a fantastic 16% engagement for such a big following as a mega influencer.

Actress Millie Bobby Brown is one of the youngest top influencers on Instagram in our ranking, achieving so much already at the age of just 19.

Her youthful approach to influencing has attracted a similar audience of predominantly 18-24 year olds (35%).

Singer Karol G is one of the few influencers in our top 25 whose mother tongue is not English!

With a top audience location of Colombia at 17%, and a language majority of 83% Spanish among her audience this matches the popstar’s Colombian heritage.

Karol has worked with brands like Ferrari, Kappa, Moschino and Roberto Cavalli Newborn.

After IronMan it’s time for Spider-Man. Tom Holland is officially the biggest actor out of the top influencers on Instagram in 2023.

Understandably, television and film is a top audience interest category for his following, scoring a 35% majority.

Stay tuned, as his current love interest may also feature somewhere in our ranking too…

Rosé is the first member of K-pop girl group Blackpink to appear in our top 25 ranking.

Similar to her bandmates, she owns the title of global brand ambassador for huge fashion and beauty brands like: Tiffany and Co. and Yves Saint Laurent.

Kim Jisoo is another Blackpink member, Actress and one of the top Instagram influencers. The majority female audience (78%,) share a top audience interest in music (27%).

She has a significant number of reel plays to her name, with 29M on average.

Jennie Kim is the second most popular Blackpink member in terms of both following and engagement, with a 1% less engagement rate than her fellow rapper Lalisa.

She is the global face and brand ambassador for fashion house Chanel, and has alsow worked with brands like Calvin Klein,  GENTLE MONSTER, HBO and Adidas.

Blackpink’s Lalisa boasts the highest engagement rate out of her fellow girl group members, with a humongous 9% in alignment with her audience of 97.7M.

She has partnered with brands like Adidas, Bulgari and MAC Cosmetics.

First French celebrity to be ranked on our list! Kylian Mbappé is among the biggest football stars in the world and one of the top influencers on Instagram, an incredible feat.

He has worked with brands like Hublot, Disney, Nike, Dior and NBA.

One of the younger mega influencers emerging in our ranking, Billie Eilish takes the number 2 spot worldwide for the top influencers on Instagram.

With a largely female audience (71%,) built up of primarily 18-24 year olds (39%,) she has partnered with perfect brand matches such as: ULTA Beauty, Nike and Coachella.

She is not only one of the top fashion influencers on Instagram or a Marvel superstar.

Zendaya is the queen of Instagram, having cultivated an immense audience of 185M.

One of the lower engagement rates, this is due to the expansive nature of her following – she still has a greatly active audience who respond passionately to her sponsored content.

You might wonder how we generated this top 25 ranking of the top influencers on Instagram?

Well, it’s easy. We followed 3 steps:

Step 1 -> Establish key metrics for the ranking.

– Eng. rate (min 1%)

– Followers growth over the last 6 months (+10%)

– Follower size (+10M)

Step 2 -> Use pro techniques to find those profiles.

– Learn the key methods that all agency pro’s are using to find Instagram influencers.

Step 3 -> Check the stats using AI.

– We used one of the top 9 influencer marketing platforms to vet those profiles.

Now you are ready to find more Instagram influencers.

If you are also looking for TikTok Influencers -> Check our top 25 ranking here