Looking for a TrendHERO review, are you? 🌟
With influencer marketing growing exponentially and becoming a whopping $21.1 billion industry in 2025, it’s no wonder tools like TrendHERO are in the spotlight. Whether you’re searching for trendhero.io to audit an influencer’s authenticity or comparing TrendHERO pricing options, this review covers everything you need to know.
At Click Analytic, we’re peeling back the layers to uncover what TrendHERO really offers and how it stacks up in this bustling market.
Is it the best influencer marketing platform to revolutionise your influencer marketing strategy? Let’s dive into the details and find out! 🚀🔍
Our TrendHERO review: How good is it?
Let’s start this TrendHERO review. We’ll look at what it is, who uses it, its features, pricing, and more.
What is TrendHERO?
TrendHERO is a comprehensive influencer marketing platform designed to assist brands and marketers in identifying, analysing, and engaging with influencers on Instagram. Founded in Ukraine, the platform has grown its database to over 110 million Instagram accounts, making it one of the larger influencer discovery tools available today.
It offers a suite of features focused on analytics, audience insights, and most notably—its fake follower detection technology. Using machine learning algorithms, TrendHERO analyses Instagram profiles to identify bot accounts, suspicious followers, and inauthentic engagement patterns.
Unlike some competitors that try to cover every social platform, TrendHERO has focused primarily on Instagram analytics, though they’ve recently added TikTok analytics capabilities for brands looking beyond a single platform.
Who uses TrendHERO?
TrendHERO caters to diverse users, including small businesses, marketing agencies, and large corporations.
Its tools are particularly beneficial for using influencer marketing to enhance brand visibility and engagement.
The platform serves three main audiences:
- Brands and marketers who need to vet influencers before partnering, ensuring they’re not paying for fake engagement
- Influencer marketing agencies managing multiple client campaigns and requiring detailed reporting
- Influencers themselves who want to track their own account health and demonstrate authenticity to potential partners
Notable TrendHERO features
What’s next in our TrendHERO review? The features. ⚙️
It’s essential to spotlight the key features that set this platform apart.
TrendHERO comes equipped with a suite of tools designed to enhance your influencer marketing strategy:
👉 Robust influencer discovery: TrendHERO’s powerful search engine is a standout feature. It enables you to find influencers across a myriad of niches using over 20 different filters, including follower count, location, engagement rate, and audience demographics. The platform allows you to search through its database of 110+ million Instagram accounts to find creators that match your campaign requirements.
💡 Pro tip: While TrendHERO impresses with its search capabilities, it’s worth noting that Click Analytic has a larger influencer database covering both Instagram and TikTok, offering a broader range in certain aspects.
👉 In-depth audience insights: TrendHERO lets you delve deep into the analytics of an influencer’s audience. This feature provides detailed demographic data, interests, and engagement metrics, enabling you to understand and target your ideal audience. You can see breakdowns by gender, age groups, location (including city-level data), and even language preferences.
👉 Innovative fake follower check: TrendHERO’s unique fake follower checker tool scrutinises an influencer’s followers, identifying potential fake or bot accounts. This ensures your marketing efforts and investments are channelled towards genuine and active audiences.
👉 Instagram engagement rate calculator: Understanding an influencer’s true engagement rate is crucial for predicting campaign performance. TrendHERO provides detailed engagement metrics that go beyond simple like and comment counts, helping you identify whether an influencer’s audience is truly engaged or artificially inflated.
👉 Competitor monitoring & ad database: The platform includes tools to monitor competitor activity and view sponsored content that influencers have posted. This “Ad Posts” feature lets you search through actual advertising content to see how influencers handle branded collaborations.
👉 User-friendly interface: TrendHERO’s interface deserves a special mention for its intuitiveness and ease of use. Navigating through its features feels smooth and user-friendly, making it accessible even for those new to influencer marketing. You don’t need to connect any Instagram accounts to start using the platform—simply enter any public username to begin analysis.
How the TrendHERO Fake Follower Check Works
One of TrendHERO’s standout features is its fake follower detection system. Here’s how it works:
The platform uses machine learning algorithms to analyse multiple signals and categorise an influencer’s followers:
Follower quality categories:
- Real followers: Genuine accounts with normal activity patterns
- Suspicious accounts: Profiles showing some red flags but not definitively fake
- Mass followers: Accounts following thousands of profiles (unlikely to see your content)
- Bots/Fake accounts: Automated or purchased followers with no genuine engagement
What TrendHERO analyses:
- Engagement authenticity: Compares likes and comments to identify suspicious patterns
- Comment analysis: Distinguishes between genuine comments and automated or purchased ones (looks for generic phrases like “woooow” or “so coool”)
- Growth pattern detection: Identifies unnatural spikes that suggest purchased followers
- Audience Quality Score (AQS): Provides an overall score indicating account authenticity
This is particularly valuable because inauthentic engagement can cost marketers significant budget on campaigns that reach no real potential customers. By running a TrendHERO audit before partnering with an influencer, you can avoid wasting money on fake audiences.
Pros and cons of TrendHERO
Let’s look at some advantages and disadvantages of using TrendHERO for your next influencer marketing campaign.
Pros
Let’s start with the good news.
✅ Comprehensive search and filtering options: TrendHERO allows users to sift through a vast influencer database, thanks to its wide array of filtering options catering to various campaign needs.
✅ Detailed Reports: TrendHERO generates in-depth reports with 90+ metrics, offering valuable insights into audience demographics and authenticity. This enables brands to make data-driven decisions for targeted marketing.
✅ Accurate fake follower detection: The machine learning-based approach provides reliable identification of bot accounts and purchased followers.
✅ User-Friendly Interface: The platform provides a user-friendly interface, making it accessible and easy for users of all skill levels.
✅ Affordable pricing: Compared to enterprise-level tools that can cost thousands per month, TrendHERO offers professional-grade analytics at accessible price points.
✅ Look-alike influencer search: Find up to 500 similar influencers based on any profile using AI-powered matching across 1,000+ data points.
Cons
And here’s the bad news:
⛔ Limited platform coverage: TrendHERO primarily focuses on Instagram analytics and influencer discovery. While they’ve added some TikTok features, YouTube and other platforms aren’t covered, limiting options for multi-platform campaigns.
⛔ Limited customisation: Users looking for highly tailored reports that cater to specific metrics or KPIs relevant to their unique campaigns might find the platform’s reporting capabilities restrictive.
⛔ Complex analytics for beginners: TrendHERO’s analytics suite can pose a challenge for beginners in the field. It requires a steeper learning curve to utilise the platform’s capabilities fully.
⛔ Lack of integrated campaign management tools: Unlike some of its competitors, TrendHERO lacks integrated tools for managing the entire lifecycle of an influencer campaign.
⛔ No API access on lower plans: For brands wanting to integrate TrendHERO data into their own systems, API access isn’t available, which limits automation possibilities.
⛔ Report limits can feel restrictive: The monthly report allocation, while reasonable for casual users, may feel limiting for agencies running multiple campaigns.
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TrendHERO Pricing 2025
TrendHERO offers a variety of pricing plans, each tailored to meet the needs of different users, from individual content creators to large agencies:
💰 Free Plan, $0/mo: Ideal for those who want to explore the platform’s interface and features. It provides basic information like engagement rate, follower growth rate, and the ability to save influencers to a list. You can run one free detailed report on accounts with fewer than 10K followers.
💰 Lite Plan, $9.99/mo: Entry-level paid plan with 10 analytics reports per month and tracking for up to 3 accounts. Note that this plan doesn’t include the influencer discovery tool.
💰 Pro Plan, $29.99/mo: Includes 50 monthly reports, tracking for up to 20 accounts, unlimited access to the influencer discovery tool, and the ability to discover up to 500 look-alike influencers. This is the sweet spot for most small to medium businesses.
💰 Advanced Plan, $99.99/mo: This top-tier plan includes 200 reports, tracking of 50 accounts per month, priority support, and all discovery features. Best suited for agencies managing multiple brands.
A nice touch: if you don’t use all your monthly reports, the unused balance rolls over to the next month. All paid plans come with a free trial period so you can test the features before committing.
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TrendHERO Alternatives Worth Considering
While TrendHERO excels at Instagram analytics and fake follower detection, you might want to explore alternatives depending on your specific needs:
- HypeAuditor: Offers similar fake follower checking with additional YouTube and TikTok support, though at higher price points.
- Modash: Good for brands needing broader platform coverage including TikTok and YouTube analytics.
- Click Analytic: Our platform offers a larger influencer database with over 2 million influencers, multi-platform support for both Instagram and TikTok, and comprehensive campaign management tools—features TrendHERO currently lacks.
- Upfluence: Enterprise-level solution with e-commerce integration, better suited for larger brands with bigger budgets.
Other TrendHERO reviews
TrendHERO has garnered an overall user rating of 4.7 out of 5 stars on Trustpilot from over 500 reviews, and 4.4 out of 5 on G2 from 108 reviews, reflecting a generally positive reception among its users.
Users consistently praise the platform for:
- Fast and accurate influencer analytics
- Helpful customer support
- Detailed audience quality breakdowns
- Easy-to-understand reports
However, some users have pointed out that while TrendHERO is strong in offering detailed analytics, its focus on specific platforms and certain features may not fully meet the demands of all users, especially those seeking a broader range of social media coverage and deeper insights.
Our verdict: Is TrendHERO that good?
While TrendHERO stands out for its detailed audience insights and fake follower detection, it’s crucial to consider what differentiates it from other tools like Click Analytic.
TrendHERO is an excellent choice if you:
- Primarily work with Instagram influencers
- Need reliable fake follower detection
- Want detailed audience analytics at an affordable price
- Are a small to medium business with a focused influencer strategy
You might want to look at alternatives if you:
- Run multi-platform campaigns across TikTok, YouTube, and Instagram
- Need integrated campaign management and CRM features
- Require API access for automation
- Want end-to-end influencer relationship management
For instance, Click Analytic’s broader platform integration and specific focus on B2B influencer marketing provide a nuanced approach to certain marketing strategies.
TrendHERO excels in its niche, but depending on your specific needs, exploring options like Click Analytic might offer tailored solutions that align more closely with your marketing objectives.
Conclusion
So, what did we learn from this TrendHERO review?
It’s clear that TrendHERO offers valuable tools for influencer marketing, particularly with its detailed Instagram analytics, fake follower checker, engagement rate calculator, and user-friendly interface. The platform has carved out a strong position for brands focused on Instagram influencer vetting and audience authenticity verification.
However, suppose you’re just stepping into the world of influencer marketing or considering various tools.
In that case, a better option may be to grab a free trial of our influencer marketing platform. It’s affordable and has over 2M influencers across Instagram and TikTok, plus various tools to help you find the perfect fit—including campaign management features that TrendHERO doesn’t offer.
