Struggling to find YouTube influencers who fit your brand like a glove? 🥊

You’re not alone. 

With over 38% of influencer marketers now using YouTube, the platform is booming with creators, making it tough to spot the perfect match. 

But fear not! 

At Click Analytic, we’ll show you how to find YouTube influencers quickly and boost your brand to the stratosphere. 🚀

Get ready to ditch the endless scrolling and say hello to a targeted squad of YouTube stars who can actually make your brand shine. Let’s crack the code of influencer magic together!

Embarking on the influencer marketing journey on YouTube? Great choice! 

But hold on, before you dive in, there are a couple of crucial things to consider. 

Let’s break it down into manageable steps to ensure you’re on the right track.

Define your goals

Start by asking yourself, “What do I want to achieve?” 

This is your guiding star. 💫

Maybe you aim to boost your social media following, skyrocket sales, or want more people to talk about your brand. 

🎯 Clear goals are essential. 

They help you zero in on influencers who align with what you’re after.

Understand your audience

Next up, think about your audience. What do they like watching? 

Who are the YouTube stars they can’t get enough of? 

Knowing your audience’s tastes and preferences helps you find influencers who speak their language. This connection is crucial for your campaign to hit home.

Embrace YouTube marketing

You don’t want to miss out if your customers hang out on YouTube. YouTube is a powerhouse for reaching audiences. 

And guess what? 

Teaming up with YouTube creators is often the fastest ticket to get your brand in front of your target viewers.

⚠️ Remember, a little prep goes a long way in making your campaign a smashing success!

Now that you’re ready, let’s show you how to find YouTube influencers effortlessly. Here are our 5 favourite tactics.

If you’re looking for an efficient, reliable way to find the right YouTube influencers for your brand, an influencer marketing platform is your go-to. 

While there are plenty (read our Upfluence review, Modash review, GRIN review), there’s only one that’s best for finding YouTube creators: Click Analytic.

Here’s how Click Analytic stands out as the ultimate tool in your influencer marketing toolkit:

✅ Comprehensive influencer search

Click Analytic simplifies finding influencers across major platforms, including YouTube.

With the ability to search, vet, and track influencers easily, you can automate your influencer program, saving valuable time and resources​​​.

✅ Vast influencer database

Access one of the world’s largest influencer databases with over 250 million profiles.

This extensive network includes every creator with over 1,000 followers, giving you a broad range of options to find the perfect match for your campaign​.

✅ In-depth analytics and vetting

With Click Analytic, there’s no more guessing. Check detailed analytics and audience metrics for each influencer.

This data-driven approach ensures you partner with genuine influencers whose audiences align with your target demographic​.

✅ Audience scan feature

Utilise the Audience Scan tool to identify ambassadors and creators from your social media audiences.

This feature allows you to find influencers who already engage with your brand or share similar interests, ensuring a more authentic and effective partnership​.

✅ Efficient campaign tracking

Monitor your influencer campaign results directly on the platform. Automatically export content and track campaign performance, ensuring your marketing efforts yield the desired results​.

✅ Authenticity and engagement metrics

Understand an influencer’s true impact with metrics like the Audience Authenticity Score, which highlights the presence of fake followers and mass followers.

Click Analytic’s formula for calculating engagement rates provides a clear picture of an influencer’s real influence and audience interaction​.

✅ User-friendly and cost-effective

Click Analytic is designed for ease of use and affordability and helps you access fresh, in-depth data on influencers’ audiences and performance stats.

The platform’s user-friendly nature makes it suitable for both seasoned marketers and those new to influencer marketing.

💡 Pro tip: Did you know you can grab a free trial and start finding YouTube influencers today?

Now, let’s roll up our sleeves and get into the nitty-gritty of finding YouTube influencers the good old-fashioned way – manual searching. Here’s how you do it:

👉 Start with keywords

Think about what your brand stands for or what you’re selling. 

Got it? Great! 

Use those ideas to develop keywords related to your product or service. 

Let’s say you sell eco-friendly water bottles. Your keywords might be “sustainable living,” “eco-friendly products,” or “hydration tips.”

👉 Dive into YouTube

With your keywords ready, head over to YouTube. 

Pop those terms into the search bar and see what comes up. YouTube’s algorithm is pretty intelligent and will show you videos matching your keywords.

👉 Explore and evaluate

This is where the fun begins. 

Start watching videos that catch your eye. Pay attention to the creators. 

Do they align with your brand’s vibe? Are they engaging and authentic?

👉 Take notes

While you’re exploring, keep a list of potential influencers. 

Note down their channel name, the number of subscribers, and the kind of content they create. 

Think of it as your little black book of potential YouTube influencer partners.

👉 Don’t forget the comments

Sneak a peek at the comments section. It’s a goldmine of information. 

You can gauge how engaged their audience is. 

Do viewers love the content? Are they interacting with the influencer? 

This is social proof that they have a solid, active community.

👉 The final shortlist

After your exploratory mission, you should have a list of potential influencers who could be an excellent fit for your brand.

💡 Pro tip: Grab some free influencer marketing email templates before contacting your ideal creators.

Here’s another exciting way to discover YouTube influencers – use Google! 

Let’s break down how to make Google your ally in this influencer hunt:

👉 Craft your Google search queries

Start by thinking about your brand and what it stands for. Then, transform those thoughts into search-friendly phrases.

 Let’s say you’re in the fitness industry. 

Your Google searches might be “top fitness YouTubers,” “popular workout vloggers,” or “health and fitness influencers on YouTube.”

👉 Dive into the results

Hit enter and watch as Google serves up a platter of articles, lists, and blog posts about YouTube influencers in your niche. 

These resources are compiled by others who’ve done some of the legwork for you – how handy!

💡 Pro tip: Keep an eye on our blog, where we often highlight influencer ranking lists, like this one: Top 49 Instagram travel influencers.

👉 Scour through the lists

These articles often include handy lists of influencers, complete with their areas of expertise and follower counts. Read through these lists and see who matches your brand well.

👉 Check their YouTube channels

Once you’ve spotted some promising names, head to their YouTube channels. 

Get a feel for their content style, quality, and how they engage with their audience. 

Do they align with your brand’s personality and values? 

Remember, authenticity is key!

👉 Evaluate audience engagement

While you’re there, peek at their comments section and the number of views on their videos. This will give you an insight into their audience engagement and reach. 

Are people actively interacting with their content? High engagement often translates to higher influence.

👉 Create your influencer list

As you research, compile a list of potential influencers. Note their channel details, the content they produce, and any standout points that make them an excellent fit for your brand.

👉 Cross-reference with YouTube

Finally, hop back over to YouTube to cross-check your findings. It’s a good way to ensure you have a well-rounded view of each influencer and their online presence.

Here’s a super effective yet often overlooked method to find YouTube influencers – ask your audience! Let’s dive into how to harness the power of your audience in your influencer search:

👉 Start a conversation

Kick things off by reaching out to your audience where they already interact with your brand. 

It could be on social media, an email newsletter, or your website. 

Strike up a conversation with a simple question: “Who are your favourite YouTube creators?”

👉 Create surveys or polls

Surveys and polls are your best friends here. They’re easy to make and share, giving your audience a quick way to voice their opinions. 

Use tools like Google Forms or social media poll features to do the job efficiently.

👉 Analyse the responses

Once you’ve gathered some responses, it’s time to play detective. 

Look for patterns and repeated names in the answers you receive. 

These are your hot leads – influencers who already resonate with your audience.

👉 Check out the recommended influencers

Head over to YouTube and explore the channels that your audience recommended. 

Watch their videos, see how they interact with their viewers, and get a feel for their style. 

Do they have the kind of vibe that aligns with your brand?

👉 Evaluate the fit

Just because an influencer is popular with your audience doesn’t automatically make them the right fit for your brand.

 Consider their content, values, and overall presence. 

Do they match what your brand stands for?

👉 Engage with the community

Don’t just stop at watching videos. Dive into the comments section. Engage with the community if appropriate. 

It will give you deeper insights into the influencer’s relationship with their audience, which is crucial for a successful partnership.

👉 Compile your findings

Create a list of potential influencers based on your audience’s recommendations. 

Note why they were recommended and any standout qualities that make them a promising choice for collaboration.

Asking your audience directly for influencer recommendations is more than just efficient. It ensures you’re considering influencers who have already won the hearts of your target market.

When finding the perfect YouTube influencers, sometimes it’s best to call in the pros – that’s where hiring an agency comes in. Let’s see how this works:

👉 Research agencies

Start by looking for agencies that specialise in influencer marketing. 

You want a team that understands your industry and has a proven track record. Check out their websites, read client testimonials, and look at their portfolio of work.

👉 Set up meetings

Once you’ve shortlisted a few agencies, set up meetings with them. Discuss your goals, target audience, and what you want in a YouTube influencer.

👉 Discuss their process

Ask about their process for finding and vetting influencers. 

How do they ensure the influencers align with your brand values? What criteria do they use? 

Understanding their approach is critical to ensuring they can deliver what you need.

👉 Review their network

Agencies often have a network of influencers they regularly work with. Ask to see this network. 

It’ll give you an idea of the types of influencers they have access to and whether they’re a fit for your brand.

👉 Discuss strategy and expectations

Get into the nitty-gritty of strategy and expectations. 

How will they integrate your goals into their influencer selections? What kind of campaigns have they run before? This discussion should give you a clear picture of what to expect.

👉 Understand the costs

Be clear about budget and costs.

Agencies will charge for their services, which should be transparent from the start. 

Ensure you understand what you’re paying for and how this investment will benefit your influencer marketing campaign.

👉 Make your decision

After all the meetings and discussions, it’s decision time. 

Choose the agency that you feel most comfortable with that understands your brand and has the resources to connect you with the right YouTube influencers.

Yes, absolutely. Vetting a YouTube influencer is a crucial step in your influencer marketing strategy. 

Ensuring that the influencer aligns perfectly with your brand’s values, goals, and target audience is essential. 

Using an influencer vetting platform can significantly simplify this process. 

It removes much of the manual work involved in vetting, providing detailed insights and analytics about potential influencers.

This ensures that the influencer you choose is not just a good match but the perfect fit for your brand, maximising the effectiveness of your influencer marketing campaign.

Now that you’ve learned about 5 ways to find YouTube influencers, it’s time to set your plans in motion. 

Remember to grab a free influencer marketing brief template to work with your influencer. Create an influencer marketing contract, and set your marketing in motion.